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# Refined Strategies

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## Posts

- [10 Branding Ideas for Small Businesses](https://robinsamora.com/2024/04/10-branding-ideas-for-small-businesses) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Let’s talk about branding – it’s not just some fancy marketing term, it’s the heart and soul of your business. In fact, it’s the essence of your business and how customers perceive it. Think
- [5 Marketing Trends to Watch in 2021](https://robinsamora.com/2020/10/6-marketing-trends-to-watch-in-2021) - In an uneasy world, it’s more important than ever for companies to be flexible and pivot to meet customer needs. At the same time, according to the new Global Marketing Trends report from Deloitte Insights, trust and brand loyalty remain key with a focus to authentically and holistically meet an audience’s needs. Will you step
- [5 Ways to Spend Your Video Marketing Dollars in 2021](https://robinsamora.com/2021/01/5-ways-to-spend-your-video-marketing-dollars-in-2021) - You probably know the stats. More than 81% of businesses use videos as a marketing medium, up by almost 20% from the previous year. And no surprise, viewers retain 95% of a message when they watch a video, compared to about 10% when they read it in text, according to a recent video marketing report
- [40 Ways Small Businesses Can Use ChatGPT for Marketing](https://robinsamora.com/2025/06/chatgpt-for-marketing) - Small businesses can use ChatGPT to carry out various marketing tasks. Learn how you can effectively use ChatGPT for your business or organization.
- [5 SEO Marketing Tips to Rank Higher](https://robinsamora.com/2021/08/seo-tips-to-rank-higher) - Search engine optimization (SEO) is about getting people to see your content online. But if you’re doing it wrong – even though your content is amazing – it can be frustrating given the time, effort, and resources it takes to plan and write consistently. Search engines love content, but they’ll love it (and you) more
- [7 Tips to Create High-Converting Content](https://robinsamora.com/2020/03/7-tips-to-get-crisp-content-that-converts) - Writing doesn’t come easy to all of us, and that’s ok. We all have our strengths and weaknesses. Sometimes you may feel like you’re droning on and on… other times over-elaborating on a simple topic. Readers want crisp, snappy content. They want quick hits; something skimmable, but valuable. Here are 7 Simple Tricks to Write
- [How to Create a Winning Earned Media Plan](https://robinsamora.com/2024/03/earned-media-plans) - An often-overlooked marketing tactic is to create an earned media strategy. We review how businesses can create a successful earned media plan.
- [11 Game-Changing PR Ideas for Small Businesses for 2025](https://robinsamora.com/2023/10/10-pr-ideas-for-small-business-success) - Small businesses can leverage these PR ideas to boost visibility, credibility, and growth—proving it's not just for big brands. Don't overlook its power!
- [6 Marketing Tips to Find Keywords with Social Media](https://robinsamora.com/2021/09/6-marketing-tips-to-find-keywords-with-social-media) - Unlock high-ranking keywords using social media—discover 6 tips to boost your marketing with this unexpected SEO goldmine.
- [5 Marketing Tips to Update Old Blog Posts for Better SEO](https://robinsamora.com/2021/12/5-marketing-tips-to-update-old-blog-posts-for-better-seo) - If you have a blog, you’re probably thinking of new ideas for content all the time. Whether you’re new at marketing or a seasoned pro, you want your website to rank for every relevant keyword -- plus add your own insight on industry trends and topics to build expert authority. What’s great is that you
- [How to Use Personal PR to Amplify Your Brand](https://robinsamora.com/2025/05/how-to-use-personal-pr) - Discover how to build an authentic, standout brand using personal PR. Learn key techniques to shape your narrative and boost credibility with your audience.
- [How to Build a Marketing Plan (2025 Guide)](https://robinsamora.com/2022/10/building-a-marketing-plan) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]A marketing plan should be like a playbook filled with ideas that are detailed enough to deliver results, but still flexible to adapt to changes in your business. With 2025 around the corner,
- [6 Key Elements of Successful PR](https://robinsamora.com/2025/04/elements-of-public-relations-plan) - What Are The 6 P’s of Public Relations? Here’s How To Use Them in a PR Plan Public Relations (PR) can be the game-changer for businesses of any size, whether you’re a growing startup or an established brand looking to amplify your reach. But crafting a successful PR plan isn’t just about writing press releases
- [2025 Marketing Plan Template](https://robinsamora.com/2025/04/2025-marketing-plan-template) - Have big goals for 2025? Now is the time to start thinking about how you’ll grow your business and fill your sales bucket. All it takes is a solid marketing plan and timely implementation. With my 2025 marketing plan template, you can customize your plan to meet specific goals and be able to follow a
- [The Ultimate SEO Copywriting Checklist](https://robinsamora.com/2025/04/seo-copywriting-checklist) - When it comes to SEO, quality content is what makes the difference. Informative, well-written, and engaging articles help you connect with your audience and show search engines that your site is worth ranking. It’s the kind of content that builds trust, drives traffic, and keeps people coming back. That’s where strategy comes in. Use this
- [Your Complete Guide to Digital Marketing for Nonprofits](https://robinsamora.com/2025/04/nonprofits-digital-marketing-guide) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Nonprofit organizations are often faced with reduced funding, smaller teams, and limited resources — just for starters in today’s economy. That’s why making every marketing dollar count is so important — whether
- [8 Reasons Why Marketing Plans Fail](https://robinsamora.com/2023/07/8-reasons-why-marketing-plans-fail) - Avoid marketing failures that can derail your small business growth. Learn how to create a successful strategy with the right tactics and customer feedback.
- [What is an Operational Marketing Plan?](https://robinsamora.com/2024/04/what-is-an-operational-marketing-plan) - An Operational Marketing Plan (OMP) turns your strategic vision into action, detailing tactics, timelines, and resources to achieve marketing goals.
- [10 Signs It’s Time to Update Your Marketing Plan](https://robinsamora.com/2024/11/update-marketing-plans) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]Having challenges with your business? Here’s some tough love advice. Get your eyes off social media and non-revenue producing activities and onto year-end financials. Be honest with yourself. Are you on track or
- [How to Develop a Cost-Effective Marketing Plan for Startup Success](https://robinsamora.com/2023/11/startup-marketing-plans) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]Growing a startup isn’t easy. In fact, 90% of startups will ultimately fail, and 70% of those companies will fail between years 2-5. No matter how you look at it, marketing is essential
- [7 Ways to Celebrate National Small Women's Business Month](https://robinsamora.com/2024/10/celebrating-national-small-womens-business-month) - October is National Small Women's Business Month—a time to recognize and support the incredible contributions of women business owners. Not sure how to do that? There are plenty of ways to celebrate local female small business owners in your area. Whether you’re a fellow entrepreneur or an avid supporter of women-led ventures, here are seven
- [10 Small Business Grants for Minorities and Women of Color](https://robinsamora.com/2024/02/10-small-business-grants-for-minorities-and-women-of-color) - February is Black History Month and as a small business marketing consultant – and someone who loves grants – I’d like to highlight grant opportunities for minorities – as well as the pioneering spirit of black business owners throughout history. From Madam C.J. Walker, the first female self-made millionaire in America, to the innovative minds
- [41 Cost-Effective Marketing Tips](https://robinsamora.com/2024/01/41-cost-effective-marketing-tips) - Discover the best cost-effective marketing strategies for small businesses that require little investment and offer high ROI opportunity for growth.
- [The Ultimate PR Planning Template](https://robinsamora.com/2023/11/the-ultimate-pr-planning-template) - Create a strategic PR plan with our Ultimate PR Planning Template to craft compelling ideas, build relationships, and boost your brand visibility.
- [PR Tip: How to Tell the World What You're Up to With a Press Release](https://robinsamora.com/2022/03/pr-tip-how-to-tell-the-world-what-youre-up-to-with-a-press-release) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]I met Edward Bernays, the Father of Public Relations, in my late twenties and had dinner at his house in Cambridge, MA. Little did I know, so may years later, that PR would be
- [Looking for more low-budget marketing ideas?](https://robinsamora.com/2025/02/looking-for-more-low-budget-marketing-ideas) - I’m all about no-cost and low-cost digital marketing tactics to grow your business and boost your brand. Let’s take a look at a handful of these marketing ideas. You might want to add them to your tool box. 5 Low-Budget Digital Marketing Ideas for Small Business Check out a new social media platform. Telegram is
- [Use Topical Targeting to Convert Blog Visitors](https://robinsamora.com/2020/03/use-topical-targeting-to-convert-blog-visitors) - When placed correctly, a popup can be an effective way of converting, but topical targeting takes popups to a new level. It allows you to create specific popups based on the topics or pages that a website visitor is interacting with. It makes it much easier to convert a potential customer if you target them
- [What You Should Post on Google My Business](https://robinsamora.com/2019/11/what-you-should-post-on-google-my-business) - Google+ may be dead, but Google My Business is alive and well and still a very important place to post. You don’t need unique content on GMB. Post what you’re using on social media. Share sales and promotions. If there’s a sale going and you write about it, it may entice a customer or prospect
- [Go Viral with Newsjacking the Right Way](https://robinsamora.com/2020/01/go-viral-with-newsjacking-the-right-way) - The best way to go viral with your content is to stay on the beat with what’s happening in the world. Follow the news. Check trending hashtags and social media. Watch what the big brands in your industry are posting. You also may want to set up a Feedly account to see what journalists are
- [5 Pinterest Marketing Tips to Drive Traffic to Your Blog](https://robinsamora.com/2020/08/5-pinterest-marketing-tips-to-drive-traffic-to-your-blog) - Have a blog and want to drive traffic? Consider adding Pinterest to your marketing strategy. Think that Pinterest is just for weddings, beauty products, and cute puppies? That’s partly true since 80% of women may be using the platform. But recent stats show that about 40% of Dads use it too. 5 Ways to Use
- [5 Marketing Tips to Shape Up Your Business](https://robinsamora.com/2020/10/5-marketing-tips-to-shape-up-your-business) - Are you looking for new business ideas to help you through tough times? Listen in. Almost every company I know wants to recover losses they’ve incurred with the pandemic. Ideas are important, but it’s also important to take action to get ahead of the competition. Here’s an approach I read about today in the Entrepreneur
- [5 Marketing Features of LinkedIn’s Stories](https://robinsamora.com/2020/11/5-marketing-features-of-linkedins-stories) - What’s LinkedIn up to lately? LinkedIn stories. Let’s take a look at what they’re all about. LinkedIn Stories has just been launched globally and it allows the LinkedIn community and brands with a company page to publish photos, images, and videos on the mobile app, much like Instagram stories. So, what does it look like?
- [4 Marketing Tips to Build a Strong Online Reputation](https://robinsamora.com/2020/11/4-marketing-tips-to-build-a-strong-online-reputation) - Think reputation is just what people think of you when you work together? Time to think again. 4 Marketing Tips to Build a Strong Online Reputation 1. First impressions are everything. In a digital world, you need to be a control freak! In control of what your prospects and customers find out about you online.
- [Why Listen to the Fast Marketing Minute on Alexa?](https://robinsamora.com/2019/10/rs1-who-am-i-and-why-should-you-listen-to-me) - Fast Marketing Minute is about giving you small bite sized marketing and PR tips to help you get more business and media attention -- without a million-dollar budget. In fact, most of my tips you and your team can do yourselves.
- [Who’s Looking at Your LinkedIn Profile](https://robinsamora.com/2019/10/rs2-whos-looking-at-your-linkedin-profile) - Today we’re going to talk about LinkedIn. Hope you’re all on it, because it’s the largest B2B social platform with over 303+ million active monthly users.
- [Three Simple Strategies to Get Free Publicity](https://robinsamora.com/2019/10/rs3-three-simple-strategies-to-get-free-publicity) - Today we’re going to talk about three simple strategies to get free publicity.
- [How to Get A Better Ranking on Google with a Zero Ad Spend](https://robinsamora.com/2019/10/how-to-get-a-better-ranking-on-google-with-a-zero-ad-spend) - Want to get a better ranking on Google without spending a ton of money? Here’s 3 ways to do that–for zero ad spend.
- [Looking for Creative Inspiration? Start a Swipe File](https://robinsamora.com/2019/10/looking-for-creative-inspiration-start-a-swipe-file) - Looking for some creative inspiration? Start a swipe file. You may have one already, but call it something else. It’s a folder – usually on your computer – where you save items to look at later.
- [3 Ways to Get More Business and Build Your Bottom Line](https://robinsamora.com/2019/10/3-ways-to-get-more-business-and-build-your-bottom-line) - Want to get more business in the door? Who doesn’t, especially if you’re the person responsible for bringing in sales. Here are 3 ways to get more business and build your bottom line. Generate leads with the help of technology. Sites like GetProspect, Hiplead and Leadgenius were created to help support busy sales professionals who
- [5 Types of Content to Drive Website Traffic](https://robinsamora.com/2019/10/5-types-of-content-to-drive-website-traffic-2) - Today we’re going to talk about Driving Traffic to Your Website with Content. Here are 5 great examples of content; Blogs, White papers, Videos, Webinars and Infographics.
- [When’s a Good time to Rebrand?](https://robinsamora.com/2019/10/rs8-whens-a-good-time-to-rebrand) - Usually, If you feel uninspired about how your business looks and feels, or you’re lightyears ahead of your current website, it may be time for a change.
- [How to Optimize Website Forms to Get the Best Conversions](https://robinsamora.com/2019/10/how-to-optimize-website-forms-to-get-the-best-conversions) - We’re talking about optimizing website forms to get the best conversions.
- [What Are You Doing to Build Your Like, Know and Trust?](https://robinsamora.com/2019/10/what-are-you-doing-to-build-your-like-know-and-trust) - Did you know that more people in the world own mobile phones than toothbrushes? That’s kind of scary right? Lots of bad breath, but think of it from the perspective of a marketer. First, it’s a huge global audience! People are almost always on their cell phones, scrolling, and on social media. That’s a crazy marketing opportunity, for a world that wants to buy, and buy now.
- [Three Social PR Tips to Live By](https://robinsamora.com/2019/10/rs11-three-social-pr-tips-to-live-by) - Let’s talk about Social PR – the way you position yourself online. Here are a few tips:
- [Fast Effective SEO Tips to Grow Your Business](https://robinsamora.com/2019/10/rs12-fast-effective-seo-tips-to-grow-your-business) - Want a handful of SEO tips to get more business and a higher Google ranking?
- [Why it’s important to keep track of your online listings](https://robinsamora.com/2019/10/rs13-why-its-important-to-keep-track-of-your-online-listings) - If you want better organic SEO, make sure you’re getting your local business NAP – name, address, and phone number on directories, online business listing sites and citation sites – anywhere online where your NAP—name, address and phone number are mentioned. To see if you’re getting any results, provide a tracking link on each directory
- [3 Rules of the Road for Customer Service on Social Media](https://robinsamora.com/2019/10/rs14-3-rules-of-the-road-for-customer-service-on-social-media) - You can’t know everything about everything, and that includes social media, no matter what your age or industry.
- [Best Times to Post on Social Media](https://robinsamora.com/2019/10/rs15-best-times-to-post-on-social-media) - If you’re not familiar with best times to post on social media, there are tons of tools that can guide you. Auto-schedulers like...
- [Targeting Millennial Customers](https://robinsamora.com/2019/10/rs16-targeting-millennial-customers) - Most younger audiences don’t like being targeted by brands on social media. They want to feel a connection, build trust slowly, and see the value of engaging. With social media, brands can connect with prospects and customers, listen to what’s going on, and see what’s trending. In fact, if you talk ‘at’ your customer, in particular millennials, you’ll lose them and won’t get them back.
- [7 Social Media Graphics Tools to Boost Your Creativity](https://robinsamora.com/2019/10/rs17-7-social-media-graphics-tools-to-boost-your-creativity) - Let’s face it. Social media posts can get boring if you don’t put a little zip in them. Zip for social media can mean creating graphics, adding video, and changing things up, often. One tool I love to create social media graphics with is Canva.
- [3 Guerilla Marketing Strategies to Grab Your Customer’s Attention](https://robinsamora.com/2019/10/rs18-3-guerilla-marketing-strategies-to-grab-your-customers-attention) - Ever think about a pop-up store as a fun and innovative way to get fast exposure? Ask a local business if you can set it up in front of or in their store, or purchase booth space at a popular local event. Bring only your best, favorite products (not your entire inventory), and think about including items that customers can’t normally get at your location to create FOMO, fear of missing out.
- [7 Ideas to Reboot Your Social Media Content](https://robinsamora.com/2019/10/rs19-7-ideas-to-reboot-your-social-media-content) - ven the most engaged follower will get disillusioned if you keep using the same-old, same-old social media content. Article after article, post after post is so boring. Try some new approaches. Ask for an opinion. Throw out a question and see who jumps in with an answer. People are naturally competitive, so it’s perfectly fine – in fact fun to shake it up with a quiz or contest. Even if you offer a silly prize, you’ll be surprised at the number of responses. People love to win!
- [Outsmart Your Competition with Free PR Tactics](https://robinsamora.com/2019/10/rs20-outsmart-your-competition-with-free-pr-tactics) - There’s never a been a better time to outsmart your competition than now. And a great way to do that is with Free PR. Start tooting your own horn. It’s not obnoxious or evil to be smart, talented, or an expert. Promote yourself in an authentic way, even if it feels uncomfortable. Get over being uncomfortable fast, and share content, events, and posts on your website, blog, social media, and articles. And don’t forget to use relevant hashtags, especially on Instagram. There’s so much going on with Instagram right now. HubSpot has a great publication that you’ll want to download. It’s their Instagram Engagement report and you can find it on HubSpot.com.
- [Are you using National Days and Weeks in Your Marketing?](https://robinsamora.com/2019/10/are-you-using-national-days-and-weeks-in-your-marketing) - Are you familiar with National Today or National Day Calendar? You should be. They’re two websites that list significant (or not-so-significant dates) to help with your online and offline promotional plans. You can participate in established events, like Take Your Dog to Work Day, National Tooth Fairy Day, or even National Peanut Butter Cookie Day. Other designated weeks or months align with more serious causes, like National Bullying Prevention month and Breast Cancer Awareness month, both in October. Maximize your PR by aligning with these days (weeks or months) on social or in a pitch to local media.
- [Need reviews on your new book?](https://robinsamora.com/2019/10/need-reviews-on-your-new-book) - Have you just written a book and need reviews? Here’s an idea. Send copies of your book to industry leaders and ask for their comments. To speed up the process, create a few sample reviews as an example, but suggest they customize it, so it feels like their own.
- [How to Find Speaking Gigs on Google](https://robinsamora.com/2019/10/how-to-find-speaking-gigs-on-google) - Everyone knows that Google is the #1 search engine in the world and can help you find almost anything. And, if you’re a speaker, it can be one of your greatest research tools to find speaking engagements. Use Google to check out upcoming conferences that highlight your expertise and put you in front of your target audience. You can also check out who spoke at a major industry event last year or learn about new conferences that look promising.
- [How to Make an Event Organizer Your Best Friend](https://robinsamora.com/2019/10/how-to-make-an-event-organizer-your-best-friend) - If you do a lot of networking, you know that one of the most important people in the room is the event organizer. They usually have the inside scoop on who’s at the event, who the movers and shakers are, who you need to meet, and who to totally avoid. If you have a particular
- [What to do when you’re not feeling social on social media](https://robinsamora.com/2019/10/what-to-do-when-youre-not-feeling-social-on-social-media) - Not feeling social enough for social media? We’re all human, and it’s OK. But, your presence on social media does matter. When you’re in this kind of funky mindset and not particularly on your ‘A Game’ here’s what you can do. Share what others are saying online, comment thoughtfully, and take time to visit the online groups you signed up for, but may have forgotten. Those groups could be on LinkedIn or Facebook, private forums, community message boards or sub-reddits that you’re interested in. You can also check out Quora.
- [Find publications where you want to get press](https://robinsamora.com/2019/10/find-publications-where-you-want-to-get-press) - In order for you get press, free publicity, or be seen, heard and remembered, you have to decide what media -- journals, magazines and industry publications you (or your company) would like to be featured in. That includes blogs too. Google is a great tool for researching and I’m sure you have your own resources too.
- [Is the press ignoring you?](https://robinsamora.com/2019/10/is-the-press-ignoring-you) - So, you pitched the media and the editor says no. Big deal. Don’t cry. If you’re in sales, and we all are in some way, no often means “not now.” Don’t get flustered. Stay calm and keep writing. If your pitch is well crafted, it typically goes in a folder to be checked out later.
- [How to Be a Resource to the Media](https://robinsamora.com/2019/10/how-to-be-a-resource-to-the-media) - Want to be recognized as a credible expert? Be a resource to the media. It takes time and trust to build a relationship with the press, but it’s worth it. Follow the rules and offer interesting content, insider tips and news leads that aren’t always about you. Reporters are under tight deadlines and appreciate having
- [Use Google Alerts to Follow Your Top 10 Reporters](https://robinsamora.com/2019/10/use-google-alerts-to-follow-your-top-10-reporters) - Is there a particular journalist that you’d like to connect with? Create a Top 10 list of reporters you want to meet and set up a Google Alert system. That means anytime your journalist gets mentioned online, you should get notified. Why is this important? You have an inside track to what’s going on! Now
- [Ways to Get Even More Free Publicity with Medium](https://robinsamora.com/2019/10/ways-to-get-even-more-free-publicity-with-medium) - One way to get more free publicity is when you repurpose blogs into industry articles or customize them for LinkedIn, Medium, even Google My Business with a different title. Switch up the copy in at least three spots: the beginning, middle and end. You can also use excerpts from your blog for social media posts, guest blogs, sound bites, branded quotes and special reports. This is your ‘owned’ content, so use it to the max. You’ll build credibility plus expert status, and Google loves that.
- [How to Get Attention with Newsjacking](https://robinsamora.com/2019/10/how-to-get-attention-with-newsjacking) - Every business owner or brand for that matter wants greater visibility, so that they can meet their goals. For you that could mean more customers, a bigger market share, more subscribers or followers, you name it. Here’s what I tell my clients.
- [How to Get A Blogger’s Contact Information](https://robinsamora.com/2019/11/how-to-get-a-bloggers-contact-information) - I just bought a book by Jason McDonald; Marketing: Ultimate Almanac of Free Marketing Tools 2019. The reason I picked it up was that it had two keywords that piqued my interest. Marketing and free. Now you know, I love those words. In the content marketing section, there were two tools that caught my eye: The first
- [3 Questions to Ask Before Hiring a Marketing Expert](https://robinsamora.com/2019/11/3-questions-to-ask-before-hiring-a-marketing-expert) - Looking for a marketing consultant to help grow your business? How do you choose the right person? Ideally you want someone who has a proven track record and is committed to your success. Here are a few questions. Come up with a list of your own to make sure there’s a good fit. What experience
- [3 Ways to Skyrocket Your Executive Presence](https://robinsamora.com/2019/11/3-ways-to-skyrocket-your-executive-presence) - Have you noticed certain people seem to have a special aura about them? They have an unmistakable impression of confidence, poise and self-awareness, and what’s more, it’s infectious. You may think that Executive Presence is a trait that you’re either born with…or born without. I think you can cultivate an Executive Presence with practice. Here’s
- [Use Curiosity to Spice up Your Headlines](https://robinsamora.com/2019/11/use-curiosity-to-spice-up-your-headlines) - If you want to catch someone’s attention, use curiosity as a copywriting technique, especially for blog titles and email subject lines. Ask questions. “Do you want to lose 5 pounds this month?” Or “The 3 best exercises to get 6-pack abs. Hint: It’s not crunches.” You can also get negative – in a good way to
- [The 1% Factor to Grow Your Business](https://robinsamora.com/2019/11/the-1-factor-to-grow-your-business) - Everyone in business wants to grow their business, right? I mean it’s a no brainer. But we all stress so much to beat the competition, do more, be more, all at the quickest speed possible. But what if we could make it easier for ourselves and our business to be better and improve every single
- [How to Get Higher Fees as a Consultant](https://robinsamora.com/2019/11/how-to-get-higher-fees-as-a-consultant) - Some of you listening might be consultants out there, and from time to time get pushback about your pricing. First thing I’d like to say, is hello -- you’re worth it. Second thing, make sure you’re not using the word ‘rates’ in your proposals. Instead, use the word ‘fee’. Rates are by the hour and
- [10 Must-Have Free PR Templates to Pitch the Press](https://robinsamora.com/2019/11/10-must-have-free-pr-templates-to-pitch-the-press) - So you’re media ready. You want to pitch the press. You know you’re onto something hot and want the world to know – but what the heck do you say? What do you write about? What is really press worthy? Every week, I’m scouring the internet looking for new tools, strategies and tactics, to
- [How to Use Quora as Lead Generation Tool](https://robinsamora.com/2019/11/how-to-use-quora-as-lead-generation-tool) - Do you know about Quora.com? In case you don’t, it’s a website you should know about, especially if you’re an expert or authority in your field. Quota is an online platform, where people ask questions to experts and experts in turn, answer questions. Wikipedia adds “that users can collaborate by editing questions and suggesting edits
- [How to Get an Unexpected Speaking Gig](https://robinsamora.com/2019/11/how-to-get-an-unexpected-speaking-gig) - Every speaker wants to get booked – well most any way. Some insist they get paid, others are ok with getting experience, and then there are speakers who will speak for free – if they’re speaking to the perfect target audience – and they can sell from the stage. Getting speaking engagements takes time, and
- [Use Editorial Calendars to Keep Your Social Media Organized](https://robinsamora.com/2019/11/use-editorial-calendars-to-keep-your-social-media-organized) - Today, we’re going to talk about editorial calendars. So, what’s an editorial calendar and how can it help you grow your business? Think of an editorial calendar as a glorified excel spreadsheet with different tabs. It doesn’t have to be super complicated. And, each tab houses different content. My editorial calendar lives on my Google
- [4 Types of Media Every Marketer Needs](https://robinsamora.com/2019/11/4-types-of-media-every-marketer-needs) - Let’s talk about the 4 different types of media you need to know about and include in your marketing plan. The first is traditional media. That would be print, TV, radio – and include newspapers, magazine articles, and so on. The second, is your own media. That’s media you create that’s yours, it’s original content,
- [The Best $10 You Can Spend as a Speaker](https://robinsamora.com/2019/11/the-best-10-you-can-spend-as-a-speaker) - If you give workshops or provide training to small groups or a larger audience, I’m going to call you a speaker for easy thinking. OK? In a nutshell, you sell concepts to other people who are interested in what you have to say. The best $10 you can spend, if you’re a speaker, is the
- [Email Marketing Isn’t Dead. Here’s Why.](https://robinsamora.com/2019/11/email-marketing-isnt-dead-heres-why) - If you think that email marketing is dead, you’re dead wrong. Email marketing is alive and well and growing every year. In fact, the power of marketing is greater than you probably ever thought. Here are some stats from HubSpot.com: 4.3 billion+ email accounts send 196 billion emails every day 91% of consumers check their
- [Create Your Own Brand Story](https://robinsamora.com/2019/11/create-your-own-brand-story) - I love the phrase, you are brand wherever you go, because it’s truer than ever, especially if you’re a small business owner or entrepreneur looking to grow your business. Your brand story tells it all. So, be sure that you know it inside and out. What makes you different? How did you get to where
- [Create a Meetup to Fill Your Events](https://robinsamora.com/2019/11/create-a-meetup-to-fill-your-events) - Want a new way to fill events? Try starting a Meetup! You can create a group for free – or at least the last time I looked, for 30 days – and promote an event, seminar or workshops to increase your visibility and supplement your marketing and PR activities. I started a meetup when I
- [4 Fast Tips for a Better LinkedIn Profile](https://robinsamora.com/2019/11/4-fast-tips-for-a-better-linkedin-profile) - Today we’re going to talk about your LinkedIn profile. Think of it like your professional calling card, not just for now, but for the future – and your future self. It’s a great PR and marketing platform to showcase your experience and leadership in a particular industry, as well as give a glimpse of your
- [3 Instagram Hacks to Grow Your Business and Brand](https://robinsamora.com/2019/11/3-instagram-hacks-to-grow-your-business-and-brand) - Is Facebook losing steam? That’s a yes in my book, but just the opposite is true for its sister company Instagram. Recent reports show Instagram with over 1 billion monthly active users and a half of billion daily users. More businesses than ever are flocking to the platform to promote their products and services, and
- [Behind the Scenes Photo Strategies of Instagram Influencers](https://robinsamora.com/2019/11/behind-the-scenes-photo-strategies-of-instagram-influencers) - Think it’s easy being an Instagram influencer? I guarantee, it’s not as easy as you think! Instagram influencers are working hard to compose, photograph, edit and transform their pictures so they get your attention, gain likes, and of course followers. More followers equal more clout. With more views there’s typically better engagement, which translates somewhere
- [Hire a Spot Coach to Help You Get Results](https://robinsamora.com/2019/11/hire-a-spot-coach-to-help-you-get-results) - I’m a big fan of spot coaching. That’s hiring an expert who’s more skilled and experienced in a certain area than you. Spot coaches are invaluable if you’re looking to explore a new business idea, need insight or direction, or want to openly discuss the pros and cons of moving ahead on a project –
- [Promote Your Brand with Offbeat Holidays](https://robinsamora.com/2019/11/promote-your-brand-with-offbeat-holidays) - Want a list of marketing ideas that won’t break the bank this month? Use national days, weeks and months to rev up your small business and brand, and get a jump start on your promotions calendar for 2020. Here are two websites to check out. NationalDayCalendar.com and NationalToday.com. One thing, you probably missed National Kick
- [Write a Call to Action That Works](https://robinsamora.com/2019/11/write-a-call-to-action-that-works) - If you’re a marketer, you know how important it is to have a call-to-action that works. After all, you want your target market to buy, click, read, download, and act now. Without a call-to-action, your copy, ad or promotional message is incomplete and perhaps ineffective. What makes the perfect call to action? Here are 4
- [Don’t Get Sucked Into Expensive Marketing Strategies](https://robinsamora.com/2019/11/dont-get-sucked-into-expensive-marketing-strategies) - If you’re in business, you’re in sales and if you don’t have sales, you might as well close up shop. Every small business owner will tell you that their industry has a particular way they market their products and services, and prospect for new clients. But, if you’re prospecting for gold on a barren or
- [4 Tips to Build Your Email List with Pinterest](https://robinsamora.com/2019/11/4-tips-to-build-your-email-list-with-pinterest) - Let’s talk about Pinterest. If you thought it was just for dream vacations, brides, and ideas on how to decorate your home, that’s not the case anymore. It’s a growing platform to gain new business, create a sales funnel, and grow your email list. With over 291,000 users every month, Pinterest has a loyal audience, primarily
- [How to Use Popups Without Annoying Customers](https://robinsamora.com/2019/11/how-to-use-popups-without-annoying-customers) - Website popups are so annoying right? Well they don’t have to be. If you keep them simple and relevant to the content someone’s viewing, they can be enticing. You’ll want to give your viewers an incentive -- or what I call a legal bribe -- in exchange for their email address, of course. Next, don’t
- [How to Make LKT the Center of Your Brand](https://robinsamora.com/2019/11/how-to-make-lkt-the-center-of-your-brand) - Consumers want to buy from a brand they like, know and trust. And now more than ever, we live in a society that thrives on connection and personalization, so give it to them. Get people to like you through having a strong brand and a product or service you can stand behind. A great company
- [3 Questions to Ask Before Writing a Press Release](https://robinsamora.com/2019/11/3-questions-to-ask-before-writing-a-press-release) - Sometimes companies jump the gun on press releases and sometimes they wait too long. Other times, they might not even send a press release. How do you decide if and when you should write one? Ask yourself these 3 questions. Is it newsworthy? Consider the timing, significance, and human interest of the information. In short,
- [How to Get More LinkedIn Leads](https://robinsamora.com/2019/12/how-to-get-more-linkedin-leads) - If your company is B2B, LinkedIn should be part of your marketing mix. I’m not talking about having a company page. I’m talking about YOU working to get leads on LinkedIn. First you need to be active. Post content that your target audience is interested in. Articles, news, your thoughts on current industry trends. And
- [How to Get Media Ready for TV](https://robinsamora.com/2019/12/how-to-get-media-ready-for-tv) - If you’re going to be in the public eye, you better get ready first. Your career could take off in an instant, so it’s best to be prepared. Famous words from a former Girl Scout. First you need an iron-clad media base. Your website and social media showcase your expertise. They act as your 24/7
- [5 Ways to Create a Personal Brand that Works 24/7](https://robinsamora.com/2019/12/5-ways-to-create-a-personal-brand-that-works-24-7) - Creating a personal brand isn’t just important, it’s really important in selling yourself and your business to a potential customer. So how do you build a great brand, one that delivers results? First, you need to become a resource that people like, know and trust. Post articles as a thought leader. Give a talk as
- [5 Easy Rules for Social Media](https://robinsamora.com/2019/12/5-easy-rules-for-social-media) - Do you sometimes feel lost on what to do on social media. Well here are some ground rules to live by. Be responsive. People want an answer, and they want it now. Not sure about how to respond? Ask your team to help get the answers as quickly as possible. Let’s get back to your
- [3 Video Hacks to Boost Your Marketing](https://robinsamora.com/2019/12/3-video-hacks-to-boost-your-marketing) - If you aren’t doing video, then you’re missing out on some huge marketing potential. Video is watched by 85% of internet users each month and it’s way more captivating than text alone. And here’s a stat, 88% of marketers who use video are happy with their ROI. So where do you start? Stories are a
- [3 Ways to Fill Your Events with FOMO](https://robinsamora.com/2019/12/3-ways-to-fill-your-events-with-fomo) - We live in a culture that doesn’t want to miss anything. FOMO is the fear of missing out. It’s why people are glued to their phones. It’s why they wait in line for midnight releases of movies and video games, never mind blow-out sales! The good news is, there are some easy ways to capitalize
- [3 Ideas to Inspire More B2B Creativity on LinkedIn](https://robinsamora.com/2019/12/3-ideas-to-inspire-more-b2b-creativity-on-linkedin) - LinkedIn can be a money maker for B2B companies. But in order for you to make money, you have to know how to connect with your prospects. Being active is one thing, but posting the same old same old, doesn’t work. Variety is the spice of life -- and connecting with your target market with
- [How to Grow Your YouTube Traffic for Free](https://robinsamora.com/2019/12/how-to-grow-your-youtube-traffic-for-free) - Video content is king, right? Then why isn’t anyone watching your videos on YouTube? Here are a few quick, free ways you can boost your YouTube traffic. (And if you are a YouTube king, message me and we’ll share your advice). You don’t have to be Stephen Spielberg, but create interesting, informative video content that
- [How to Write FAQs for Your Website](https://robinsamora.com/2019/12/how-to-write-faqs-for-your-website) - I tell my clients all the time that FAQs are almost always a necessity on your website. And, almost always, I hear the same response. How do I do it? What questions do I ask? How can I make mine better? Here are a few tips to make your FAQs more effective: First, make a
- [Grow your Business with Content Syndication](https://robinsamora.com/2019/12/grow-your-business-with-content-syndication) - If you’re writing amazing content and want to share it with the world, think about adding content syndication to your marketing strategy. Syndication is a process where you take content you’ve already written and post it to third-party sites. It gets your content seen by more people, which ultimately gets you more brand exposure and
- [Why negative reviews are good for your business](https://robinsamora.com/2019/12/why-negative-reviews-are-good-for-your-business) - Remember the first time you got a bad review? You worked so hard to provide top-notch customer service, but it was there, plain as day. 2 stars out of 5. Yuck. But hold on, that might actually be a good thing. Not every customer is going to be happy, but how you handle the negative
- [Why Email Marketing Works Better Than Ever](https://robinsamora.com/2019/12/why-email-marketing-works-better-than-ever) - Here are some thoughts. Get more personal. I’m not talking about inserting someone’s name into an email -- though that’s certainly ok. What I’m talking about taking time to hyper-segment your list, so you’re emailing a targeted group about something they really care about. Think about tags for age, gender, buying habits, previous purchases
- [Thank Your Clients with These Ideas](https://robinsamora.com/2019/12/thank-your-clients-with-these-ideas) - It’s the holiday season, and what better way to celebrate than by thanking your clients for a successful year. You can send a simple holiday card or a small gift – like a bottle of their favorite wine or a batch of homemade cookies with their logo on it. That shows that you care.
- [Should You “Connect” on LinkedIn?](https://robinsamora.com/2019/12/should-you-connect-on-linkedin) - Today, let’s talk about LinkedIn. Do you connect with everyone who comes across your screen? Or are you more picky? More connections on LinkedIn builds your credibility and social equity. But too many will make you look spammy and in a way -- it’s dangerous to let just ‘anyone’ into your network. I don’t know
- [How to Work a Room](https://robinsamora.com/2019/12/how-to-work-a-room) - If you’re attending networking events and not getting valuable results and connections, you need to do a better job of working the room. Here’s how: Be confident. You’re an expert, so own it. Do a superman pose in the bathroom if you need to. Before you walk in, ok? Or make up a stage name
- [Don’t Make These 5 Public Speaking Mistakes](https://robinsamora.com/2019/12/dont-make-these-5-public-speaking-mistakes) - Even the best presentation can be ruined by these 5 public speaking mistakes. Mistake #1: Reading your slides. Your slides should have images, graphics and maybe a couple short bullets. They should be the headlines - not the copy. Mistake #2: You don’t practice. Stumbling a bit at the beginning because you’re nervous is different
- [How to Look Good on Video](https://robinsamora.com/2019/12/how-to-look-good-on-video) - Have you ever been ready to jump on a video call, webinar or Facebook Live and thought, “geesh, that’s not what I thought I looked like in the mirror!” Believe it or not, there’s a science to looking good on video -- especially when it’s up-close-and-personal. Here are some quick tips to look your best.
- [Make Your Brand Look Bigger Than You Are](https://robinsamora.com/2019/12/make-your-brand-look-bigger-than-you-are) - Do you want your business or brand to look bigger than you are? What we’re talking about is positioning. Creating an image of having a more powerful persona online and in your industry. Now, if you feel like you’re living the “fake it til you make it” strategy, stop. Nine times out of ten,
- [What Do Facebook Changes Mean for Your Business in 2020?](https://robinsamora.com/2019/12/what-do-facebook-changes-mean-for-your-business-in-2020) - Facebook is making a ton of changes. These are the three you really need to care about for your business. Facebook has changed how it calculates reach and impressions, so if you’ve seen a decrease, your numbers aren’t really going down. Don’t panic! Take a beat and see how your numbers trend over the next
- [Tips to Grow Your Email List](https://robinsamora.com/2019/12/tips-to-grow-your-email-list) - Despite growing social networks, email marketing is still important as ever, but how can you grow your audience -- especially when you feel like yours is flat? While it seems like a no-brainer, make sure you have a “join my email list” link on your website. Or a similar phrase that let’s a visitor know
- [How to Prepare for a Media Interview](https://robinsamora.com/2019/12/how-to-prepare-for-a-media-interview) - Today we’re talking about prepping for a media interview. It’s exciting to be contacted by the media to be featured as an expert, but it’s also a little scary to be “on the record.” The first way to prepare is to make sure you have a full understanding of why you’re being interviewed. Then you
- [How to Wear a Lavalier Mic Like a Pro](https://robinsamora.com/2019/12/how-to-wear-a-lavalier-mic-like-a-pro) - If you’re a public speaker like me, you’re used to having a lavalier mic hooked onto you, but being mic’d up can be a little intimidating, especially after hearing horror stories of people saying something back stage that wasn’t meant to be heard -- or worse, hearing the toilet flush. So how do you
- [Best Follow-Up for a Speaking Gig](https://robinsamora.com/2019/12/best-follow-up-for-a-speaking-gig) - When you finally land a big speaking gig, it can be exciting. But how do you turn one speaking gig into many? With follow-up of course. Always be selling, right? That includes promoting yourself and tooting your own horn. As soon as you get booked, go back and mark the date on your calendar when
- [Hot Promo Gifts for your Clients](https://robinsamora.com/2019/12/hot-promo-gifts-for-your-clients) - People always ask me, what are the hot promotional products right now? A branded water bottle never goes out of style. Whether it has an insert to infuse fruit or it’s a heavy-duty insulated travel mug, people always sipping and hydrating. And health-conscious clients never have enough. While cheap tote bags are over-done, othe types
- [How to Use your Competitors Social Media to Your Advantage](https://robinsamora.com/2019/12/how-to-use-your-competitors-social-media-to-your-advantage) - Do you have a competitor that’s totally winning the social media game? Don’t be jealous. Use it to your advantage. Start by watching the competition’s posts to check out what gets the most engagement and to see what your shared target audience reacts best to. Write down those ideas for your own content. You can
- [How Being Thankful Can Grow Your Audience](https://robinsamora.com/2019/12/how-being-thankful-can-grow-your-audience) - We all know being thankful is important, but did you know that it can actually grow your audience? Here’s a simple strategy that people use all the time on social media. You thank influential people or nano-influencers in groups. I’m not talking about individually thanking each person who follows you, although that’s great too. I’m
- [Dress Code for Public Speakers](https://robinsamora.com/2019/12/dress-code-for-public-speakers) - Do you ever feel a little lost about what to wear at a speaking gig, when all eyes are on you? While it varies by industry, here are some basic rules to follow. This is a guestestimate, but I’d say dress three steps above your audience, but do it with style. If your audience will
- [How Many Networking Meetings is Too Many?](https://robinsamora.com/2019/12/how-many-networking-meetings-is-too-many) - As a business owner, you know how important networking is to grow your business. But, how many events do you have to go each week? 1? 5? How many is too many? What’s the right number? First of all, think quality over quantity. You can go to 10 events in a week, but if
- [Get the Most Out from Your Networking](https://robinsamora.com/2019/12/get-the-most-out-from-your-networking) - Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR expert here to grow your business and brand. Are you dreading networking events, because you’re not getting much from them? Stop going in blind. Be clear on what you’re looking for. First, make a list of qualities and skills you admire
- [Do Cold Calls Still Work?](https://robinsamora.com/2019/12/do-cold-calls-still-work) - Are you getting the cold shoulder when you make a cold call? That’s probably because cold calls seem a bit out of place in today’s sales world. Buyer behavior has changed. Rarely do people pick up a call from a number they don’t recognize. And if they need a service, they look it up online
- [What's the Missing Piece in Your Marketing Puzzle](https://robinsamora.com/2019/12/whats-the-missing-piece-in-your-marketing-puzzle) - We’re all out there doing our best at marketing our brands and businesses. But, with all the technology updates, and working IN our business more than ON our business, it’s hard to do it all -- and all well. What I’ve found is that there are a few pieces that are often missing in
- [3 Unconventional Ways to Grow Your Instagram Engagement](https://robinsamora.com/2020/01/3-unconventional-ways-to-grow-your-instagram-engagement) - Are you struggling to grow your Instagram community? Do you want more engagement? Sometimes traditional methods don’t work, and you need to shake up your strategy and try something new. Here are some ideas: Create a scavenger hunt. Hide a small image or emoji in your posts each week. Make it a contest. Tell
- [How to Choose the Best Influencer for Your Brand](https://robinsamora.com/2020/01/how-to-choose-the-best-influencer-for-your-brand) - You can’t afford to ignore influencer marketing anymore. It’s here, and it’s growing. So how do you find the perfect influencers to approach for your brand? First you need to define your target audience and find someone who has a similar audience. Think about gender, age, lifestyle, culture and entertainment habits. Then you need to
- [5 Ways to Promote Your Podcast](https://robinsamora.com/2020/01/5-ways-to-promote-your-podcast) - Podcasting has never been easier or more affordable. You can interview expert guests that your audience will want learn from or listen to, or if you write content as a thought leader you can repurpose material from your owned media channels (blogs and reports, for example) to put on your podcast I started Fast Marketing
- [Use DMs to Get Social Media Leads and New Business](https://robinsamora.com/2020/01/use-dms-to-get-social-media-leads-and-new-business) - Everybody knows it’s important to have social media for your business. But blind posting isn’t going to get you anywhere. It’s a waste of time. No ifs ands or buts. Like it or not, social media is key to your branding, but are you working it or is it working you? If we all had
- [Make Your LinkedIn Profile Stand Out](https://robinsamora.com/2020/01/make-your-linkedin-profile-stand-out) - LinkedIn is a great way to find a job, stay in touch with colleagues, and let everyone know what you’re up to in the business world. But more importantly, it’s one of the best ways to grow your professional network. So today, we’re going to talk about how to make your profile stand out. These
- [Why You Need a Lifestyle Photo Shoot](https://robinsamora.com/2020/01/why-you-need-a-lifestyle-photo-shoot) - If you’re on social media, you probably have a headshot -- even if it’s a selfie. I hope though, that you’re in my camp and have a professional headshot. Sometimes, you want to take that a step further and upscale your image for your next big career move by documenting what you do in real
- [Move Your Leads Down the Sales Funnel](https://robinsamora.com/2020/01/move-your-leads-down-the-sales-funnel) - Do you have a lead magnet that’s putting tons of leads in your sales funnel? That’s great. But are they all staying at the top? An effective funnel slowly moves them down towards a purchase decision. If you’re struggling to convert, maybe your email sequence needs tweaking. The first thing you want to do is
- [Get Better SEO Without Writing New Content](https://robinsamora.com/2020/01/get-better-seo-without-writing-new-content) - Content is still king, emperor and the Big Kahuna all in one. But, writing a million blogs is exhausting. Sometimes it’s challenging pumping out one per week. The good news is that there are ways to boost your SEO, without writing content. Here are a few ideas to check out: Optimize your page speed. If
- [Has Google Indexed Your Website?](https://robinsamora.com/2020/01/has-google-indexed-your-website) - If Google hasn’t indexed your website, you might as well not exist because no one can find you. Not so good. First, you need to see if your site has been indexed. Do that by typing the following into your search bar on Google, “site: and then your website name.” This will tell you how
- [Write an Outreach Email that Works](https://robinsamora.com/2020/01/write-an-outreach-email-that-works) - Are outreach emails part of your marketing strategy? If they are, are they working? Some say outreach campaigns are the cold-calling of 2020, but done correctly, you’ll get a response instead of a “delete.” Some basic rules. Don’t use “hello” as the subject line. Longer, detailed subject lines are 25 percent more likely to
- [5 Hacks to Beef Up Your Facebook Engagement](https://robinsamora.com/2020/01/5-hacks-to-beef-up-your-facebook-engagement) - Engagement is more important than ever on social media, especially Facebook. The more engagement you have on your page or in your group, the more likely your content is to show up in followers’ news feeds. So what do Facebook stats tell us for the coming year, and how do we get better engagement? Video
- [How to Write SEO for Your Images](https://robinsamora.com/2020/01/how-to-write-seo-for-your-images) - Every marketer knows that you should optimize content for SEO. But are you optimizing images for SEO too? Here are 5 simple ways to get the best SEO for your images: File formatting comes first. To keep file sizes small, resize images to between 1500 and 2500 pixels wide. Set DPI (dots per inch) or
- [Get Rid of These Common Words in Your Writing](https://robinsamora.com/2020/01/get-rid-of-these-common-words-in-your-writing) - Filler words. We use them in our writing and don’t even realize it. I know I’m just as guilty as the next marketer. It’s a blind spot. Now, I proof everything I write, then send it to my team for a second look. Here are a few of the worst offenders to avoid in
- [5 Content Mistakes to Avoid](https://robinsamora.com/2020/01/5-content-mistakes-to-avoid) - Writing fresh content can be challenging -- and time consuming. As an expert or authority in your field, you want to maximize all of your efforts. Double check your writing to avoid these content marketing mistakes. 5 Content Mistakes That Will Drag You Down Writing too much. There’s no such thing as too much
- [4 Ways to Increase Organic Facebook Reach](https://robinsamora.com/2020/01/4-ways-to-increase-organic-facebook-reach) - Facebook, like Google, is always changing the rules with its pesky algorithms. The trick is to stay on top of reaching your audience without having to buy ads. Here are 4 ways to increase organic Facebook reach with a zero ad spend: Create content that sparks a conversation. Add questions to your posts. Write about
- [The Skinny About Long Facebook Ad Copy](https://robinsamora.com/2020/01/the-skinny-about-long-facebook-ad-copy) - When it comes to ads, quick is best, right? Well usually -- unless you’re running the Clydesdale commercial for the Big Game. Turns out that isn’t true on Facebook though. Marketers thought it was all about an eye-catching image and a great tagline. But, like everything else on Facebook, we were wrong. AdEspresso recently
- [Give Your Marketing Brain a Rest](https://robinsamora.com/2020/01/give-your-marketing-brain-a-rest) - It happens to the best of us. We finally stop working, but our minds are still racing with things we need to do. Tasks and priorities that are unfinished on a big long list. What’s important is to spend your time away from work, not working. It makes us happier in our lives, in
- [3 Easy Ways to Promote your Blog](https://robinsamora.com/2020/01/3-easy-ways-to-promote-your-blog) - Today we’re going to talk about promoting your blog. It’s important to know, whether you write one -- or your role is to promote your company’s blog to gain more attention and free publicity. Blogs help you showcase your expertise and done consistently, help your target market find you online. You know it’s a
- [Write Content your Audience Wants](https://robinsamora.com/2020/01/write-content-your-audience-wants) - If you’ve been writing content and not getting much traction, maybe you’re writing the wrong content. Taking the time to understand your target market is a vital part of connecting with a busy, over-communicated audience. What does your reader want to know? And why is it important? First, what are words and phrases are people
- [Add a Quiz to Build Engagement](https://robinsamora.com/2020/01/add-a-quiz-to-build-engagement) - When you think of online quizzes, do you think of the ones that tell you what kind of dog you would be, or which celebrity husband or wife would be the perfect match? Let’s just say, quizzes are not all created equal! Quizzes can actually work to get attention and build engagement. Just be sure
- [Google’s Top Three Factors for SEO](https://robinsamora.com/2020/01/googles-top-three-factors-for-seo) - Google has more than 200 indicators that determine SEO, but the top three should be no major surprise. Do you know what they are to rank higher on Google? First is content. Creating lots of valuable content on a consistent basis that provides value to readers is extremely important. Make sure your content has a
- [4 Ways You’re Annoying Your Audience on Social Media](https://robinsamora.com/2020/01/4-ways-youre-annoying-your-audience-on-social-media) - Social media can be annoying because you always have to write it, post it, and engage so that you’re in tune with your audience. But did you know it can be annoying to your followers too? Here are 4 ways you may be annoying your audience on social media, and don’t even know. Your posts
- [Increase your visibility with backlinks](https://robinsamora.com/2020/01/increase-your-visibility-with-backlinks) - Unless you have a social media team at your disposal, learning the art of backlinks is well worth the time. It doesn’t have to be super complicated, just understand the basics and see where it takes you. Here are 4 simple tactics to increase your backlinks and online presence. The most obvious way
- [Optimize your Website for Voice Search](https://robinsamora.com/2020/01/optimize-your-website-for-voice-search) - Did you know that 25% of adults in the US own a smart speaker, like an Amazon Echo or a Google Home? And 31% of smartphone users in the world use voice search, like Siri, at least once per week. Voice search is here to stay, and more powerful than ever for marketers to reach
- [Use Reddit to Gain Expert Authority](https://robinsamora.com/2020/01/use-reddit-to-gain-expert-authority) - Reddit is the number three website in the world with 1.2 million subreddits and 330+ million monthly users. Needless to say, it’s a good place for you to be interacting with your target audience. Check out Reddit and subscribe to a few subreddits (online communities on specific topics) that your audience would be interested in,
- [4 SEO Killers](https://robinsamora.com/2020/01/4-seo-killers) - Sometimes you don’t know what you don’t know. And how can you know everything? You can’t. Especially about marketing. Today, I wanted to talk about four things you may not know that’s affecting your search ranking and SEO. Avoid writing content that’s too short. Content for the average page one search result is 1890 words.
- [PR Priorities for the New Decade](https://robinsamora.com/2020/01/pr-priorities-for-the-new-decade) - Today I wanted to talk about one trend that we have to be aware of, and that’s being more watchful of fake news. Unfortunately, it’s a big problem. Big companies and small companies are putting policies and procedures into place to prevent fake news from affecting their businesses. Some are even enlisting the help of
- [How Often Do You Need a New Website?](https://robinsamora.com/2020/01/how-often-do-you-need-a-new-website) - It’s coming to the point that if you have a business, but don’t have a website, no one will be able to find you or know what you do. Having a website is non-negotiable if you’re in business. But how often do you need a new one and what should you be paying? If you
- [4 YouTube Tricks You Need to Know](https://robinsamora.com/2020/01/4-youtube-tricks-you-need-to-know) - Over 80% of content on the internet is video and most of it is being watched on YouTube. In fact, over 300 hours of videos are uploaded every minute and 5 billion videos are watched every day. No surprise that YouTube is one of the most popular and effective platforms to gain visibility. If you
- [How to Become a Social Media Influencer](https://robinsamora.com/2020/01/how-to-become-a-social-media-influencer) - Want to be a social media influencer? First you need to find your niche. This should be a highly targeted audience, not just moms 25-34. You also need to look at their values. What do they believe in? What’s important to them? Zero in on exactly who you’re talking to and why. And, be as
- [How to Use Social Listening in Your Marketing](https://robinsamora.com/2020/02/how-to-use-social-listening-in-your-marketing) - Listening to what the customer wants has always been important in marketing, but with machine learning, we’re taking that to a whole new level. Social listening analyzes reactions to a product or service. This includes looking at brand mentions, online reviews and interactions with users on a company’s social media. Of course, there’s technology you
- [3 Word of Mouth Strategies to Get Attention](https://robinsamora.com/2020/02/3-word-of-mouth-strategies-to-get-attention) - A marketer’s job is to get attention. But not only get attention, grow sales, credibility, leadership position, and market share. Essentially, our job in marketing is to build brand awareness and bring in more sales. These are hundreds of ways you can grow a brand and sales, but today, let’s talk about word of mouth
- [Hire a Virtual Assistant to Help With Your Marketing](https://robinsamora.com/2020/02/hire-a-virtual-assistant-to-help-with-your-marketing) - Everyone can benefit from a virtual assistant, especially small business owners and solopreneurs who have just too much to do! VA’s have all kinds of skills, from generalized admin capabilities to marketing and tech, and back end to front end website work. So how could a Virtual Assistant help you with your marketing? VA’s can
- [4 Marketing Tips to Win With Stories](https://robinsamora.com/2020/02/4-marketing-tips-to-win-with-stories) - Everybody loves a story, and it’s important that every brand tells theirs. Now, thanks to social media, you have the ability to share even more stories to build an audience. Let’s look at Instagram. Here are 4 tips to create better stories on Instagram that will win attention and gain followers Hashtags and geotags are
- [Unconventional Tactics to Grow Instagram Engagement](https://robinsamora.com/2020/02/unconventional-tactics-to-grow-instagram-engagement) - Even though Instagram doesn’t publicly show how many people like your posts, getting likes is still relevant for virality and reach. So how can you get more? Join a pod. No, I'm not saying to become a pod person or an alien. An instagram pod is a group of 10 to 15 people in
- [How to Write Better Marketing Copy](https://robinsamora.com/2020/02/how-to-write-better-marketing-copy) - If you’re in marketing, you need to be able to write, or at least recognize good copy from bad. You also have to update your content on a regular basis. Even if you haven’t been hired as a copywriter, pay attention to these 5 content marketing tips to improve your writing. First, you need to
- [What to Do in a PR Crisis](https://robinsamora.com/2020/02/what-to-do-in-a-pr-crisis) - If you’re in business, you need to have a plan in place to deal with bad press. At some point or another, it may happen to you, whether it's a slanderous article or something as simple as a steady flow of bad reviews. Either way, you need to know how to deal with it. First
- [Get Verified on Instagram](https://robinsamora.com/2020/02/get-verified-on-instagram) - Even if you apply to be a verified business on Instagram, getting that little blue checkmark isn’t a given. So how do you encourage the approval stamp? Here are 6 tips to help you get verified on Instagram Cross promote your content on other platform accounts. Share your posts to Facebook. Invite your LinkedIn and
- [Make Your Home Office More Productive](https://robinsamora.com/2020/02/make-your-home-office-more-productive) - If you’re a small business owner, work usually follows you home or maybe you work out of your home. Raise your hand if that’s you? So how do you stay focused and get things done, when everything and everyone around you is demanding attention. Dedicate space, time, and boundaries. Don’t work from the couch while
- [4 Ways to Surprise and Delight Your Customers](https://robinsamora.com/2020/02/4-ways-to-surprise-and-delight-your-customers) - We’re all so busy talking about connecting with our customers, that we sometimes lose sight with surprising our clients with ways that show we care. My colleague, Matt Ward, in his book, More...Word of Mouth Referrals Lifelong Customers and Raving Fans, talks about the 4 Pillars of his Care Package -- which simple in concept, delivered
- [What to Do When Someone Writes a Bad Review](https://robinsamora.com/2020/02/what-to-do-when-someone-writes-a-bad-review) - Social proof is key to growing your business. In fact, about 72% of customers won’t take action until they read a review. Here’s what to do when you get a bad review. What to Do When Someone Writes a Bad Review Rule #1: Never argue publicly with someone who has given you a negative
- [Why You Should Turn Your Book into an Audiobook](https://robinsamora.com/2020/02/why-you-should-turn-your-book-into-an-audiobook) - Are you on the fence about creating an audio book? As long as your book isn’t full of images or photos that carry the story, it may be a good idea to expand your outreach and grow sales. Let’s look at 4 reasons why you should turn your book into an audiobook. Recent stats show
- [How to Use Emoji’s in Your Marketing](https://robinsamora.com/2020/02/how-to-use-emojis-in-your-marketing) - Want to know more about emoji’s? Well why not? 92 percent of internet users use emojis every day, so you should probably consider using them at some point in your marketing. The question is, how do you do it if you want to maintain a certain image and never look ridiculous? For starters, don’t randomly
- [Retain Millennial Employees with Private Podcasts](https://robinsamora.com/2020/02/retain-millennial-employees-with-private-podcasts) - Did you know that millenials in a professional position appreciate access to continued training? And, according to a recent LinkedIn survey, 42% of millennials reported listening to podcasts? So, here’s an idea. Give your millennial workforce podcasts -- private podcasts. If you send a monthly internal email with company updates, announcements and events, release
- [A Proven Content Marketing Formula](https://robinsamora.com/2020/02/a-proven-content-marketing-formula) - Ever hear of the APP Formula of Content Marketing? The acronym was new to me, so I wanted to share it with you. It’s all about making your content crisp. Today, let’s talk about a handful of techniques to make your writing more on point -- and crisp, to keep your reader’s attention. Keep it
- [4 Public Speaking Tips Before You Get On Stage](https://robinsamora.com/2020/02/4-public-speaking-tips-before-you-get-on-stage) - If you want to knock it out of the park at your next speaking gig, be prepared both physically and mentally -- before you get on stage. Here are 4 public speaking exercises for optimum performance. Schedule time for light exercise. Don’t run 10 miles, but consider going for a walk or taking a yoga
- [The Pros and Cons of Brandstanding](https://robinsamora.com/2020/02/the-pros-and-cons-of-brandstanding) - Do you know the definition of brandstanding? It’s an “activist capitalist” trend where brands are taking a stance on a current social, environmental or political issue. Usually it’s on a topic that’s deeply rooted in the brand’s identity and core values. For example, last October, Always made national headlines when it removed the female symbol
- [Marketing Your Business on TikTok](https://robinsamora.com/2020/02/marketing-your-business-on-tiktok) - Everyone is talking about TikTok. It looks to be the next big social platform. TikTok lets users make 15-second videos and it differs from typical stories on other social media because it has some pretty cool in-app editing tools. If you aren’t familiar with the app, if Instagram and Snapchat had a baby with video-editing
- [Why Giving Back is Good for Business](https://robinsamora.com/2020/02/why-giving-back-is-good-for-business) - If you’re in business, you’re probably already giving back in some way. Giving back is a success principle that works behind the scenes. It’s good for business because you build goodwill, benefit from positive PR, and widen your circle of influence. It gives you a sense of purpose and you feel good too. “Buying
- [3 Simple Content Strategies for 2020](https://robinsamora.com/2020/02/3-simple-content-strategies-for-2020) - A strong content marketing strategy will set you apart from your competition, especially if you’re monitoring content that’s popular and getting engagement, and answering customer’s questions. Here are 3 simple content marketing strategies for 2020 that work, without spending a ton of time and resources. Update the current content on your website. If it’s been
- [Vacations Are Good for Your Business](https://robinsamora.com/2020/02/vacations-are-good-for-your-business) - When was the last time you took a vacation? A real one. I’m not talking about extending a work trip for a few days or taking your laptop to the beach. A year or more? It’s time to change your mindset. Vacations are good for your business. Do you ever feel that you have to
- [6 Key Elements for Every Website Homepage](https://robinsamora.com/2020/02/6-key-elements-for-every-website-homepage) - If you don’t have a website, it's hard for people to find you, which means you’re losing business. Don’t let that happen. Create a well designed website starting with the homepage. Here are 6 Key Elements for Every Website Homepage The first thing a visitor sees on your homepage is your branding, especially your logo.
- [How to Create an Instagram Pod](https://robinsamora.com/2020/02/how-to-create-an-instagram-pod) - There are over a billion users on Instagram, which makes it difficult to stand out. And producing great content isn’t always enough to earn new followers. One newer tactic to get more engagement and grow your following faster is by joining or creating an Instagram pod. So how do you create an Instagram pod? An
- [7 Ways to Use Your Mini Bio](https://robinsamora.com/2020/02/7-ways-to-use-your-mini-bio) - If you’re a small business owner, speaker or expert who promotes your personal brand, you probably have a bio, and hopefully a shortened version. Let’s talk about 7 ways to use your mini bio A mini bio gives a snapshot of who you are. It’s not a long version of your career path, it’s
- [Create Fandom Through Your Employees](https://robinsamora.com/2020/02/create-fandom-through-your-employees) - Fandom is a subculture that’s brought together by a common interest, which is hopefully your brand. Think of brands people are obsessed with. But fandom goes a little deeper than that. People align themselves with the brand and its values, creating ultimate brand loyalty. Why is this important? You can build a business and create
- [5 Quick Tips to Write Better YouTube Descriptions](https://robinsamora.com/2020/02/5-quick-tips-to-write-better-youtube-descriptions) - Did you know that over one billion hours of video are viewed on YouTube a day? If you’re using video in your marketing strategy, it’s in your best interest to know how to write an effective YouTube description and take advantage of every opportunity to make your brand more searchable. Here are 5 Quick Tips
- [Networking Secrets to Get More Business](https://robinsamora.com/2020/02/networking-secrets-to-get-more-business) - When you go to a networking event or meet someone new, how much time do you spend talking about yourself? Too much? And, be honest, if you’re on a networking mission, is your ultimate goal to make a sale? There are more books than you can imagine on Amazon about networking secrets to get more
- [5 Easy Ways Get More Leads on Instagram](https://robinsamora.com/2020/03/5-easy-ways-get-more-leads-on-instagram) - Want more business on social media but don’t know exactly what to do? Try these 5 Easy Ways to Get More Leads on Instagram Create a link tree style page on your website that looks great on mobile. You only get one link on Instagram, so maximize by linking to a page you can customize
- [5 iPhone Tips for Better Photos](https://robinsamora.com/2020/03/5-iphone-tips-for-better-photos) - A photo on social media seems to last forever! If you’re looking to take better pictures to use your in marketing, social media, and to post on your own media channels you aren’t alone. I bet some people are fussier about which photos to post on social than what restaurant to eat at! If a
- [How to Get More Customer Reviews](https://robinsamora.com/2020/03/how-to-get-more-customer-reviews) - Did you know that almost 75% of customers won't take action until they read reviews. In fact, 15% of users don't trust businesses without reviews, and only about 6% of consumers don't trust customer reviews at all. And it’s no surprise that Google accounts for 57.5% of all reviews worldwide. Sharing positive feedback online isn’t
- [5 Marketing Tasks to Assign Your Intern](https://robinsamora.com/2020/03/5-marketing-tasks-to-assign-your-intern) - Want a marketing intern but not sure of what tasks to assign? And be honest, are you thinking it’s more of a hassle to have to an intern and manage yet another person, rather than just bite the bullet and do everything yourself? Change your thinking and create a practical marketing intern strategy to
- [How to Create a Press Kit in 5 Easy Steps](https://robinsamora.com/2020/03/how-to-create-a-press-kit-in-5-easy-steps) - If part of your marketing strategy is pitching the press, having an online press kit that’s hosted on your website, on Medium, or even on your Google Drive is fairly straightforward. You have the option of sending reporters, investors, partners or even prospects there to read about your recent accomplishments. And, if you’re a Fast
- [4 Awesome Ways to Repurpose Content](https://robinsamora.com/2020/03/4-awesome-ways-to-repurpose-content) - Content is king, queen, emperor, the big kahuna and so much more. Seriously, you spend a bunch of time writing it yourself, or having your team do it for you, so get the biggest bang for the buck by repurposing your content in as many ways as possible. Here are 4 Awesome Ways to Repurpose
- [3 Basic Marketing Skills You Need in Your Toolbox](https://robinsamora.com/2020/03/3-basic-marketing-skills-you-need-in-your-toolbox) - If you’re a marketer -- whether you’re marketing your own business or someone else’s, you need to have a working knowledge of basic marketing tools, beyond what it takes to send out a monthly newsletter or upload a blog to WordPress. Let’s start with 3 basic marketing skills you need as a marketer Understand the
- [3 Ways to Improve SEO Visibility Without Fixing Your Website](https://robinsamora.com/2020/03/3-ways-to-improve-seo-visibility-without-fixing-your-website) - Looking to boost SEO and visibility, get more business and drive traffic. Want those lifelong customers? Of course, you want it all! Many business owners and professionals think that improving your website and optimizing the heck out of it is the only answer. I’m here to tell you that’s not the case. There are other
- [Stop Beating Yourself Up](https://robinsamora.com/2020/03/stop-beating-yourself-up) - If you’re a small business owner, you probably take your work very personally. And if you have a misstep or a failure, thinking about it can drive you crazy, get you down, or make you feel even like you’re a loser. You might get a case of the imposter syndrome, that you’re not as successful
- [How to Deliver Bad News to Your Staff](https://robinsamora.com/2020/03/how-to-deliver-bad-news-to-your-staff) - No one likes delivering bad news, and especially when it’s to people you care about and work with every day. There are ways though, that you can deliver bad news to your team without you thinking about it 24/7. Keep these 3 tips in mind when you have to deliver bad news to your staff.
- [3 Easy Ways to Network at a Conference](https://robinsamora.com/2020/03/3-easy-ways-to-network-at-a-conference) - Conferences and seminars provide a great opportunity to meet prospects, influencers, customers, and learn what’s new in your industry. The problem is, there are a lot of them and they can cost you time and a chunk of your marketing budget. So how do you make the most of networking at a conference? Here are
- [Vlogging Makes a Comeback with a Twist](https://robinsamora.com/2020/03/vlogging-makes-a-comeback-with-a-twist) - Vlogging. By definition, it’s posting short videos to build traffic to your website and drive new visitors. It still works; it’s just done a little differently now. Basically, vlogging is less of people telling you what they had for breakfast, though that does still exist, and more of an informational blog -- in video format.
- [How to Get Attention from Influencers](https://robinsamora.com/2020/03/how-to-get-attention-from-influencers) - Want attention from influencers so they can jump on your brandwagon? Why not? It’s not as difficult as you think. Research your industry to see who’s top of mind on social media, leaders you relate to, and who have something important to say. You can also check out tools like Buzzsumo for recent influencer stats.
- [How to Get More Conversions on Your Landing Page](https://robinsamora.com/2020/03/how-to-get-more-conversions-on-your-landing-page) - Having a good-looking website with no conversions is not only frustrating, but it affects your sales in a big way. The same with landing pages. Your goal is to drive traffic, but if no one’s taking action, then you have to figure out why -- and quickly so you don’t waste time, money or resources.
- [Land in the Inbox, Not the Spam Box](https://robinsamora.com/2020/03/land-in-the-inbox-not-the-spam-box) - Think of all the time you put into creating content, and specifically email content and campaigns that are written for target audience. We both know that email marketing is highly effective with a ROI of more than $42 per dollar spent, but what if your emails are landing in the spam box? Don’t let
- [Make Your Email Signature a Kick-Ass Marketing Tool](https://robinsamora.com/2020/03/make-your-email-signature-a-kick-ass-marketing-tool) - Think of how many times you use email in the course of a day. And how many emails you send from your mobile phone. 20, 30, maybe 50 a day? Are you taking full advantage of promoting your personal or professional brand with your email signature? I bet not. Most people don’t even think
- [Pinterest Marketing Strategy You Should Know](https://robinsamora.com/2020/03/pinterest-marketing-strategy-you-should-know) - Are you up to date on the latest Pinterest stats? Did you know that Pinterest has 320 million monthly users, that 71% of its audience is female, and 80% of women use Pinterest to plan life moments? If you have an audience that’s predominantly female and actively buys, look at adding Pinterest to your
- [Best Time of Year to Release Your Book](https://robinsamora.com/2020/03/best-time-of-year-to-release-your-book) - If you’re an author thinking about publishing a book, some research shows that the best time to release your book is in the winter, typically February and March. The weather is usually bad, people are stuck inside, and are looking for something to do. The hustle and bustle of the holidays are over, there’s
- [How to Write a Press Release That Gets Published](https://robinsamora.com/2020/03/how-to-write-a-press-release-that-gets-published) - If you think that press releases are dead, you’re dead wrong. In the past, traditional media releases were sent by mail, but now with social media and distribution online, they’re easy to create and send. Press releases are an important PR tool to keep prospects and customers up to date with what’s going on
- [How to Generate the Best Evergreen Content](https://robinsamora.com/2020/03/how-to-generate-the-best-evergreen-content) - Every marketer should have evergreen content in their digital library, content that doesn’t go out of date. It’s often put on the ‘later’ plan because there’s such a demand to stay relevant with market trends. But that doesn’t mean it’s not important. Just be sure to put your own spin on it. Here’s How
- [4 Top Tips for Texting Customers](https://robinsamora.com/2020/03/4-top-tips-for-texting-customers) - Texting your customers is a good way to cut through advertising noise, overloaded inboxes, and jibber jabber of social media. There’s just so much information! Texting adds a personal touch to your marketing and 97% of smartphone users text regularly. If you asked me, I’d say most of the day. If you want to message
- [3 Fast Ways to Improve Your Presentation Skills](https://robinsamora.com/2020/03/3-fast-ways-to-improve-your-presentation-skills) - To create an unforgettable presentation, you need to have content that exceeds expectations. You can have a different view on a topic that may be considered boring or dry, or add a personal story -- one that makes you seem human or makes people laugh. You can talk about a time when you lost almost
- [3 Top Ways to Get a Story on in the News and Gain Media Attention](https://robinsamora.com/2020/03/3-top-ways-to-get-a-story-on-in-the-news-and-gain-media-attention) - So you know there are four kinds of media. Social media, traditional media, your own media (that would be your website, blogs, articles, video that is your own) and there’s also earned media. Earned media is when someone else talks or writes about you, or you’re featured on the news. You don’t usually pay
- [3 Reasons Why You Need a Strong Company Culture](https://robinsamora.com/2020/03/3-reasons-why-you-need-a-strong-company-culture) - If you’re in business or manage a large team, you lead the pack from the top down. Managers, staff, freelancers, even 1099 employees look to you to share your vision of the company's values and goals. Whether it was you who created the vision, or not, it really doesn't matter. It’s important to have a
- [4 Benefits of Outsourcing Your Content Creation](https://robinsamora.com/2020/03/4-benefits-of-outsourcing-your-content-creation) - Content creation is a vital part of content marketing. And, it’s almost impossible to do it all yourself. That’s why savvy marketers build a team of freelancers and outsourced employees to help write and produce blogs, articles, presentations, social media, reports and more. Here are 4 Benefits of Outsourcing Content Creation Hiring a freelance marketing
- [How Influencers Make Money Using MessageTribes](https://robinsamora.com/2020/03/how-influencers-make-money-using-messagetribes) - Do you know about MessageTribes? It’s a text subscription service. Influencers can create a group and invite their followers who have to pay to subscribe to the group. The owner has a private text channel and receives monthly subscription fees, less a cut that the platform takes So why would anyone sign up for
- [The 3 M’s of Marketing](https://robinsamora.com/2020/03/the-3-ms-of-marketing) - Every promotion or marketing effort involves 3 M’s. Do you know what they are? Back to the Basics: The 3 M’s of Marketing First is your MARKET. These are the people you want to influence to take a specific course of action. You may want them to buy, click, download, call, or visit a website.
- [5 Key Ways to Protect Your Brand and Reputation](https://robinsamora.com/2020/03/5-key-ways-to-protect-your-brand-and-reputation) - If you’re in business, you need to protect your brand’s reputation and your company from financial and legal risks. Here are 5 Key Ways to Protect Your Brand and Reputation Register your trademarks and get patents. It seems obvious, but if you’re offering something unique to your customers, you need to protect it. There are
- [6 Secrets to Introducing a Speaker](https://robinsamora.com/2020/03/6-secrets-to-introducing-a-speaker) - Are you planning a virtual or in-person conference in the near future? Are experts part of your event? If that’s a yes, have you given any thought on how you’ll introduce them? Probably not, but kudos if you have. Introducing a speaker the wrong way can create problems from the get-go. Here are 6
- [How Employee Activism is Creating Issues for Brands](https://robinsamora.com/2020/03/how-employee-activism-is-creating-issues-for-brands) - Recently, I talked about how more and more brands are taking a stance on social and political issues. But what about when employees are becoming activists from within a company to fight against the company’s business dealings? That can be a problem. Some companies are changing the way they do business based on employee
- [How the AIDI Formula Can Help You Get More Leads](https://robinsamora.com/2020/04/how-the-aidi-formula-can-help-you-get-more-leads) - What’s the AIDI formula and how can it help me get more leads? “A” is getting your audience’s attention. Appeal to your target market directly. Say something that affects them personally. “I” is for gaining interest through making an enticing offer. Make the offer something valuable that your target audience would actually want and
- [The Three Rs for Time Management](https://robinsamora.com/2020/04/the-three-rs-for-time-management) - What’s the 3 R Formula for Time Management? Glad you asked. Reduce the demands on your time. If you’re going to ten networking sessions per month, writing two blogs per week and posting to social three or four times per day on top of all the other things you’re doing, you’re doing too much.
- [Why isn’t Anyone Clicking on Your Links?](https://robinsamora.com/2020/04/why-isnt-anyone-clicking-on-your-links) - So, why isn’t anyone clicking on your links? Chances are the answer is the headline. Here are 4 headline tips to get more clicks. Create a sense of urgency or scarcity. This will produce FOMO among potential clients. Make the readers think they will be better or more educated in some way. Be very
- [The Skinny on Google’s Discover Mobile Feed](https://robinsamora.com/2020/04/the-skinny-on-googles-discover-mobile-feed) - Want the skinny on Google’s Discover Mobile Feed and what it can do for your business? The Google Discover Feed has been around for a couple years and it automatically loads on mobile when users go to Google.com. If you aren’t familiar with Discover, it’s basically a feed of articles, news and other content
- [Why Aren’t You Really Using LinkedIn?](https://robinsamora.com/2020/04/why-arent-you-really-using-linkedin) - What’s the real reason you aren’t using LinkedIn? While kids (and some brands) are out there mastering TikTok, professionals are spending more time on LinkedIn and for good reason. LinkedIn has about 675 million members and the network reached record levels of engagement. Some people think the reason for higher engagement is because it’s
- [Create Content Your Audience Can’t Put Down](https://robinsamora.com/2020/04/create-content-your-audience-cant-put-down) - Want to spice up your content? Hell yeah! Tell a personal story. Write about a lesson about what you learned or talk about an ah-hah moment. This can be a stand-alone, or you can back it up with statistics and data to prove your point. You can also solve problems for your readers. This is
- [4 Visual Content Mistakes to Avoid](https://robinsamora.com/2020/04/4-visual-content-mistakes-to-avoid) - If you’re designing infographics, web pages, and marketing pieces, here are four top visual content mistakes you want to avoid. 4 Top Visual Content Mistakes You Want to Avoid Be careful your content isn’t too busy. Stick to 1 main color with a max of 2 other colors to accent. Adding white space can
- [What’s Affinity Content?](https://robinsamora.com/2020/04/whats-affinity-content) - What the heck is affinity content? Sometimes when you have a really niche market, you can run out of things to talk about in your content. There’s only so much you can say about selling houses, fashion or marketing trends. When the well runs dry, look to affinity content to save you. The term
- [What to Do About a Follower-Following Imbalance](https://robinsamora.com/2020/04/what-to-do-about-a-follower-following-imbalance) - What happens when you have a follower-following imbalance? If you’re following 3000 people but only 200 people follow you, people will know something’s not right. Don’t go following thousands of people to grow your following, wait for it to happen authentically. Here are 4 marketing tips to help you: Don’t use a bunch of
- [Easy Google My Business Hacks to Get New Clients](https://robinsamora.com/2020/04/easy-google-my-business-hacks-to-get-new-clients) - Want to get new business in the door? Here’s how to do it with Google My Business. Answer questions ASAP. Yes, people can ask you questions through Google My Business. Set up email notifications, or better yet download the app on your phone so you never miss a question. The person asking a question
- [How to Disrupt Your Market](https://robinsamora.com/2020/04/how-to-disrupt-your-market) - How do you disrupt your industry? First you need to ask yourself how your audience is underserved and how your company can provide a solution that no one else can offer. You may need to think vertically, considering options outside of your regular business. Look into other areas of your industry that you can
- [Is this a Case of PR Murder?](https://robinsamora.com/2020/04/is-this-a-case-of-pr-murder) - How are your business decisions affecting your potential customers? In a society that’s into “green” thinking and protecting the environment, Coca-Cola is one of the worst offenders. At the end of January, it announced that it had no intention of stopping production of its single-use plastic bottles because it’s what their customer wants. People
- [How to Lead When Fear Takes Over](https://robinsamora.com/2020/04/how-to-lead-when-fear-takes-over) - Are you leading a team in uncertain times? Here are three ways to lead through the fear. Everyone reacts to change differently and as a leader you need to be prepared for that. Some of your team might be paralyzed with anxiety, others who seem the most solid, may be heading toward a meltdown. What
- [DIY Video Tips for Zoom or Loom](https://robinsamora.com/2020/04/diy-video-tips-for-zoom-or-loom) - Do you cringe every time you have to produce your own video? On a mission to produce your own video? Some days you might love it, other days hate it. I get it. But learning a handful of DIY video tips will help you get comfortable shooting and being in front of the camera.
- [Try LinkedIn Conversation Ads for Real Time Engagement](https://robinsamora.com/2020/04/try-linkedin-conversation-ads-for-real-time-engagement) - Want to build the like, know and trust factor even more with LinkedIn? Creating conversations with prospects and customers is what engagement is about on social media. That’s what LinkedIn’s Conversation ads do. You might know this ad strategy – it used to be called sponsored inMail. What’s so interesting about these ads are
- [The Controversy About Who’s Reading Your Blog](https://robinsamora.com/2020/04/the-controversy-about-whos-reading-your-blog) - Have a blog and worried that readership is down? Well before you call it quits, get the facts. I just read a HubSpot blog with some interesting stats. It showed that 40% of people say they never read blogs, but other sources contradict that saying nearly 80% of readers check out read blogs on
- [Never Mess Up Your Phone Calls Again](https://robinsamora.com/2020/04/never-mess-up-your-phone-calls-again) - Does your mind wander on phone calls, and do you get off track? Be honest. Would you rather email someone or send a text, instead of picking up the phone? If it’s a friend you’re talking to, it’s easy. You can chit chat away. But for a business call, getting off track can be
- [How to Audit Your Small Business Brand](https://robinsamora.com/2020/04/how-to-audit-your-small-business-brand) - Marketing your business is an ever-changing process. That’s because your brand continually changes to meet your customer’s needs. To stay current, you should periodically check in and reevaluate whether your brand accurately reflects where you are in your business now, and where you want to go. How do you do that? The first step is
- [4 Easy Tips to Make Your Webinar Stand Out](https://robinsamora.com/2020/04/4-easy-tips-to-make-your-webinar-stand-out) - Want to make your webinar stand out? Here’s how to do it. Webinars are an effective marketing tactic, now more than ever with everyone working from home. Companies and experts are creating and promoting webinars at record speed, making it harder for people to find yours. The trick is to break through the clutter
- [Create Stronger Connections with Social Videos](https://robinsamora.com/2020/04/create-stronger-connections-with-social-videos) - Wondering how to create stronger connections with your customers? They’re videos that help your audience relate to you on an emotional level. The best videos on social media show that you truly care about your customers, and what they want, need, and can use. They’re about building deep relationships. Let’s look at the HERO
- [Turn Conventional Marketing into the Unconventional](https://robinsamora.com/2020/04/turn-conventional-marketing-into-the-unconventional) - Feel like you’re using the same old same old marketing tactics? No matter what your industry, marketing can often feel like an ax swinging over your head. There’s always so much to consider and you don’t want to drop the ball – or the ax. From navigating social media to making sure you get
- [Hey Guys, Take a Few Leadership Lessons From Women](https://robinsamora.com/2020/04/hey-guys-take-a-few-leadership-lessons-from-women) - Men are from Mars, Women are from Venus, right? How is that going to help you as a leader? In the marketing world and in all industries. It’s a fact. Women think differently than men, and we can both learn from each other. But what leadership lessons can men learn from women? Here are
- [3 Ways Contribution Marketing Will Elevate Your Brand](https://robinsamora.com/2020/04/3-ways-contribution-marketing-will-elevate-your-brand) - Is contribution marketing part of your marketing plan? Contribution marketing is where you contribute to the greater good and offer a product or service that fills an immediate need. If you’re not using that marketing strategy right now, consider it. Jumping on that brand wagon can help position your brand as relevant, caring, and
- [5 Best Online Digital Marketing Sites](https://robinsamora.com/2020/04/5-best-online-digital-marketing-sites) - Don’t have a ton of time to catch up on all the digital marketing sites? I’m with you. But want a handful of reliable resources? Check these out. There are hundreds of digital marketing sites out there and if you have time, you can choose your favorites. Jeff Bullas made a comprehensive short list. Let’s
- [5 Must-Have Content Promotion Tactics](https://robinsamora.com/2020/04/5-must-have-content-promotion-tactics) - Are there secrets to content promotion? The word secret seems so hush hush, but what if I could tell you some easy ways to promote your content. Let’s look at 5 Content Promotion Tactics that Work Don’t skimp on writing high quality content. There are no shortcuts -- I wish there were. If you
- [Get Your Brand Listed in a Google Knowledge Panel](https://robinsamora.com/2020/04/get-your-brand-listed-in-a-google-knowledge-panel) - Until recently, the only way for your brand to be picked up in a Google search knowledge panel was to have a page on Wikipedia. But that’s no longer true. Google has expanded its sources for “trusted” information. Your brand can appear in a knowledge box, but it’s going to take some leg work. Make
- [4 Facebook Messenger Tips to Make a Great First Impression](https://robinsamora.com/2020/04/4-facebook-messenger-tips-to-make-a-great-first-impression) - Want to make a good impression on Facebook Messenger? Connecting with your customers on the Facebook Messenger app? If you’re doing that now, or want to in the near future, the timing is right. Facebook Messenger is trending to grow to 2.4 billion users by 2021 and more than 20 billion messages are exchanged between
- [5 Product Video Ideas that Make Customers Happy](https://robinsamora.com/2020/04/5-product-video-ideas-that-make-customers-happy) - Have a product you’re selling? Want to make your customers happier? 85% of marketers are using video to market to their customers, and more people are using video than any other media. So it makes perfect sense to not only sell your products with video, but also tell them all about your products and services.
- [4 Amazing Ways to Use the New LinkedIn Featured Section](https://robinsamora.com/2020/04/4-amazing-ways-to-use-the-new-linkedin-featured-section) - Want to know about a new feature on LinkedIn? LinkedIn recently created a “Featured” section that lives right on your personal profile page. Think of it as an online brag book where you can show the world the work you’re most proud of. LinkedIn hasn’t rolled it out to everyone yet, but it’s a
- [3 Ways to Keep Cash Flowing When Times Are Tough](https://robinsamora.com/2020/04/3-ways-to-keep-cash-flowing-when-times-are-tough) - Are you concerned about cash flow during this economic downturn? I don't know any business owner who’s not concerned with maximizing their company’s cash flow. In times like this, it may seem difficult, but it’s not impossible. Here are some ways to keep revenue flowing. Marketers: Here’s How to Keep Cash Flowing When Times are
- [3 Major Pitfalls of Social Ad Campaigns](https://robinsamora.com/2020/05/3-major-pitfalls-of-social-ad-campaigns) - Spending money on a social media ad campaign? Don't make these 3 common mistakes. 3 Major Pitfalls of Social Ad Campaigns Be careful with your spending. Don’t front load your ad money without testing your audience. Facebook makes it easy to find your ideal audience with a split testing feature that allows you to
- [3 Local Lead Generation Tips to Grow Your Business](https://robinsamora.com/2020/05/3-local-lead-generation-tips-to-grow-your-business) - Want some local lead generation tips? If you’re in business you need leads, and you can get them a number of ways whether it’s networking, speaking, word of mouth, or meeting someone in a grocery line. They all work. But leads should also come through your online marketing efforts. The key is to turn those
- [3 Ways to Spot a Fake Marketer](https://robinsamora.com/2020/05/3-ways-to-spot-a-fake-marketer) - Do you know the tell-tale signs of a phony marketer, someone who wants to fake their expert authority? Fake marketers are out there, but how do you spot them? 3 Ways to Spot a Fake Marketer Fake marketers trade free work for endorsements or positive reviews. They also pay for mentions in business publications to build
- [4 Marketing Thoughts for the New Normal](https://robinsamora.com/2020/05/4-marketing-thoughts-for-the-new-normal) - Want to make your marketing more effective in the new normal? If you’re in business or in charge of marketing for your brand, it’s a tough time right now figuring out what to do, what works, and to what extent you should market your brand. Helping is the new selling and it’s a strategy that
- [5 Ways to Grow Your Business Organically](https://robinsamora.com/2020/05/5-ways-to-grow-your-business-organically) - Looking for ways to build your business organically? If you’re in business and have a limited budget, there are plenty of marketing strategies you can use to grow your business organically. 5 Ways to Grow Your Business Organically Build on what you already have. Talk to your current customers and get feedback on what they
- [6 Marketing Tips to Think Outside the B2B Box](https://robinsamora.com/2020/05/6-marketing-tips-to-think-outside-the-b2b-box) - Thinking of ways to get outside the B2B box? Instagram might not be the first social media platform that comes to mind when you think B2B, but companies are using it to showcase the human side of their brand. With a billion users, Instagram is too big to be ignored Reddit used to be a
- [4 Steps for Marketers to Be More Productive #WFH](https://robinsamora.com/2020/05/4-steps-for-marketers-to-be-more-productive-wfh) - Are you a marketer working from home and about to go crazy? Or are you already there? I get it! Kids, pets, school work, and the Amazon Delivery driver, they all want your attention. 4 Steps for Marketers to Be More Productive #WFH Set clear expectations. Let the kids know when you need uninterrupted
- [Bot Marketing Made Easy](https://robinsamora.com/2020/05/bot-marketing-made-easy) - Ready for a chatbot to help in your online marketing? You see chatbots everywhere, but are you wondering if they’re right for your business? Before you answer yes or no, let’s look at how to use a chatbot and what they're good for. Here are 4 Ins and Outs of Bot Marketing Know Your FAQs.
- [3 Marketing Tips for Consultants After Quarantine](https://robinsamora.com/2020/05/3-marketing-tips-for-consultants-after-quarantine) - Are you a consultant wondering how you’re going to get back business you lost or that’s on hold? Consultants rely on businesses to hire them and everyone down the line has been hit by the health crisis. What are some of the top marketing strategies to get work? Here are 3 Marketing Tips for Consultants
- [New Marketing Opportunities During A Slowdown](https://robinsamora.com/2020/05/new-marketing-opportunities-during-a-slowdown) - Think there are no marketing opportunities if you’re in quarantine? Think again. If you’re worried that you don’t have any opportunities to market your business right now, please reconsider your mindset and keep listening. There is always a silver lining in every crisis, and opportunities abound. So, what some marketing opportunities you can take advantage
- [4 Marketing Tips to Reach Journalists and Get Free Press](https://robinsamora.com/2020/05/4-marketing-tips-to-reach-journalists-and-get-free-press) - Want some marketing tips for reaching journalists? Earned media is a great way to build your business. Earned media or getting free PR and publicity that you don’t pay for is worth its weight in gold. You can share it with your prospects, clients, colleagues, industry associations -- and all of it helps to promote
- [How to Build a Rockstar Marketing Team](https://robinsamora.com/2020/05/how-to-build-a-rockstar-marketing-team) - Are you working IN your business and not ON your business? How about building a rockstar marketing team? Let’s look at the big picture of building a marketing team. Who do you need on your team and what kind of roles could they fill? How to Build a Rockstar Marketing Team Social media marketers
- [5 Marketing Tips for Instagram Live](https://robinsamora.com/2020/05/5-marketing-tips-for-instagram-live) - Want some Instagram Live tips? Video marketing is hot and so is Instagram. So, if you’re going to be going Live, you want to look good and make sure the experience for your viewers is top notch. 5 Marketing Tips for Instagram Live for Business Make sure you practice first. Set up a dummy account and
- [How to Keep Your Visitors on Your Website](https://robinsamora.com/2020/05/how-to-keep-your-visitors-on-your-website) - What can you do to keep your visitors on your website longer? Find out in this #FastMarketingMinute. Every marketer wants visitors to stay on their website longer. How do you do that? Check out these tips to help keep people check out your products and services, so you can lead them to buy. 4 Marketing
- [5 Low-Budget Digital Marketing Ideas](https://robinsamora.com/2020/05/5-low-budget-digital-marketing-ideas) - Looking for more low-budget marketing ideas? I’m all about no-cost and low-cost digital marketing tactics to grow your business and boost your brand. Let’s take a look at a handful of these marketing ideas. You might want to add them to your tool box. 5 Low-Budget Digital Marketing Ideas for Small Business Check out
- [5 Social Media Marketing Tips for Easy Posting](https://robinsamora.com/2020/05/5-social-media-marketing-tips-for-easy-posting) - If you’re in business, you know you have to be on social media. So what’s the easiest way to create a posting schedule? How to Create a 5-Step Social Media Posting Schedule Start with a social media audit. That way you’ll have an up-to-date inventory of all of your social accounts. Make a note of
- [4 Marketing Strategies to Get High-Quality Backlinks](https://robinsamora.com/2020/05/4-marketing-strategies-to-get-high-quality-backlinks) - Does getting backlinks seem like an incredible chore? Backlinks help build traffic and visitors to your website, so what marketer doesn’t love them? Sometimes, it seems like an impossible task given everything else you’re doing. Make it a consistent part of your action plan with these 4 marketing tips. 4 Marketing Strategies to get
- [5 Types of Target Marketing on Social Media](https://robinsamora.com/2020/05/5-types-of-target-marketing-on-social-media) - Have you been thinking of retargeting but not sure how? Let’s look at retargeting, what is it and why it’s valuable especially now -- with no one wanting to lose a single sale. Conceptually, it's this: You create awareness and interest. A customer visits your site and then leaves. That’s when retargeting happens --
- [6 Marketing Ideas for a Stronger LinkedIn Profile](https://robinsamora.com/2020/05/6-marketing-ideas-for-a-stronger-linkedin-profile) - Know that LinkedIn is the #1 B2B platform? You’ve got that right. Creating a stronger LinkedIn profile will help you attract new opportunities, build a more engaged audience, and help you influence viewers to read more about you and find out what you’re all about. 6 Marketing Ideas for a Stronger LinkedIn Profile Use a
- [4 Best Writing Tools for Marketers](https://robinsamora.com/2020/05/4-best-writing-tools-for-marketers) - Are you in marketing and always writing, like me? Join the club! So if you’re a writer and a marketer, what are some of the best writing tools out there? Let’s take a look. 4 Best Writing Tools for Marketers 750 Words is a fun, online journaling tool that simply encourages you to write. There
- [5 Marketing Tips to Build Social Media Trust](https://robinsamora.com/2020/05/5-marketing-tips-to-build-social-media-trust) - Have you worked with well-known brands? Well, don’t keep it a secret! 5 Marketing Tips to Build Social Media Trust and Proof Get the biggest bang for your buck. If you’ve worked with well-known brands, promote it. Make sure you display their logos and brand names on your website and mention it on social media.
- [5 Ways to Market Your Business with Quora](https://robinsamora.com/2020/05/5-ways-to-market-your-business-with-quora) - Know about Quora? Think it can work for marketing? Listen how. 5 Easy Ways to Use Quora for Marketing Find people to connect with. Start with looking at the top answers and followers of a particular industry. This is a great way to find colleagues and other businesses who are interested in the same subjects
- [5 Marketing Tips to Create a Social Media Checklist](https://robinsamora.com/2020/05/5-marketing-tips-to-create-a-social-media-checklist) - Want to create social media engagement? Listen for tips on what you need on your checklist. 5 Marketing Tips to Create a Social Media Checklist Develop guidelines for your team. State clearly how you want to handle all of your social media. Make sure to list every profile and not just your primary ones. Consider
- [4 Steps for Building the Perfect Marketing Strategy](https://robinsamora.com/2020/05/4-steps-for-building-the-perfect-marketing-strategy) - Want to know the perfect marketing strategy? Sure thing, who doesn’t? Let’s take a look. 4 Steps for Building the Perfect Marketing Strategy Define your ideal customer. You might think that all paying customers are ideal, but some are better than others. Look at your sales. Who brought in the most money and provided the
- [3 Marketing Tips if You’re Looking for a New Job](https://robinsamora.com/2020/06/3-marketing-tips-if-youre-looking-for-a-new-job) - Looking for a new job in this crazy time? Here are 3 easy pointers. 3 Marketing Tips if You’re Looking for a New Job 1. Do your homework beforehand. It seems obvious but you’d be surprised by how many people don’t do this. Start with the company’s website and then do a broader Google search.
- [5 Content Marketing Strategies to Remember](https://robinsamora.com/2020/06/5-content-marketing-strategies-to-remember) - Looking for some underrated content marketing strategy ideas? Take a listen. 5 Content Marketing Strategies to Remember 1. Use infographics to present complex content. Visual content is more engaging than text, can be fun and still offers information in a simple format. It also takes less time to look at than reading a full report.
- [Sidebars, Floaters and Other Email Marketing Ideas](https://robinsamora.com/2020/06/sidebars-floaters-and-other-email-marketing-ideas) - Besides offering a newsletter or some other kind of legal bribe, what are some other ways to collect someone’s email address? We all want a robust mailing list. So how do we collect emails? 4 Ways to Collect Email Addresses 1. Incorporate a squeeze page. Think of it like a preview page. Show just
- [5 Ways Social Media Improves Customer Trust](https://robinsamora.com/2020/06/how-social-media-marketing-improves-customer) - Would you like to build better relationships with your customers? Think about building trust with social media. Here’s how: 5 Ways Social Media Improves Customer Trust 1. Build strong communication skills. Think about what your customers want to hear from you. What kind of questions are they asking? Find out from your sales team,
- [4 Social Media Marketing Trends for the Rest of 2020](https://robinsamora.com/2020/07/4-social-media-marketing-trends-for-the-rest-of-2020) - What are some of the hottest social media marketing trends for the rest of the year? Listen in! 4 Social Media Marketing Trends for the Rest of 2020 Shorten your content creation process. Content you created six months ago and planned to use today may now be outdated. Compress your content creation down from
- [5 Marketing Strategies to Promote a Virtual Event](https://robinsamora.com/2020/07/5-marketing-strategies-to-promote-a-virtual-event) - With everything virtual now, what are some of the best marketing strategies to promote a virtual event? 5 Marketing Strategies to Promote a Virtual Event Set expectations. Is this a presentation, panel discussion or town hall? Will the audience be able to ask live questions? People need to know what they’re signing up for. Be
- [How to Leverage Marketing Value from Surveys](https://robinsamora.com/2020/07/how-to-leverage-marketing-value-from-surveys) - Think surveys are pointless? Hang on before you say yes. Find out how you can leverage marketing and PR value from them. How to Leverage Marketing Value from Surveys Blog it. Write a blog post for your own website about your survey results. This will serve as the foundation for all your social and mainstream
- [4 Marketing Tips for Online Networking](https://robinsamora.com/2020/07/4-marketing-tips-for-online-networking) - Like it or not, online networking is here to stay. Want some pointers on how to get the most from it? 4 Marketing Tips for Online Networking Look for opportunities. Keep an eye out for events that best meet your needs. Participate in live chats, Q&A’s, informal discussion groups and other interactive forums. Some events
- [How to Claim Your Marketing Edge Post-Lockdown](https://robinsamora.com/2020/07/how-to-claim-your-marketing-edge-post-lockdown) - Nothing’s changed and everything’s changed since Covid hit the world. With so much going on, how do you grab your entrepreneurial edge? 5 Ways to Grab Your Marketing and Entrepreneurial Edge 1. Grow market share. Do you operate in a market where leaders are vulnerable? The shutdown/reopening might be an opportunity to move up from
- [How to Use Digital Marketing for Cold Calls](https://robinsamora.com/2020/08/how-to-use-digital-marketing-for-cold-calls) - Hiding behind the computer not sure how to use digital marketing for cold calls? Listen up! 4 Digital Marketing Cold Call Strategies 1. Figure out who your ideal client is. Who do you need to reach? What kind of company or industry are they in? What are their problems? How can you help? Once you
- [6 Marketing Sites to Buy Instagram Followers](https://robinsamora.com/2020/08/6-marketing-sites-to-buy-instagram-followers) - Yearning to buy or get followers to build your Instagram list? Here are some popular ones. 6 Marketing Sites to Grow Your Instagram Following 1. Stormlikes. Stormlikes allows you to buy followers in bundles of 100 to 1,000. If you buy a few hundred followers from time to time, you’ll increase your rate of growth.
- [Want the Secret Sauce to Marketing?](https://robinsamora.com/2020/08/want-the-secret-sauce-to-marketing) - Ever dream of being famous? What’s the Secret Sauce? 5 Ingredients in the Secret Sauce of Marketing 1. Don’t Reinvent the Wheel if You Don’t Have To Set out to become an expert in your field by learning everything you can about your subject matter and then commit to lifelong learning. 2. Master the Art
- [3 Reasons You Need a Marketing Plan](https://robinsamora.com/2020/09/3-reasons-you-need-a-marketing-plan) - Want to grow your business? Then you need a marketing plan. 3 Reasons You Need a Marketing Plan 1. A marketing plan is a comprehensive report. It analyzes your brand or business’ situation, and identifies your target audience, challenges, opportunities, and competition. It contains key industry information, data, and marketing insights that differentiate your brand,
- [3 Reasons Why Co-Marketing is Important](https://robinsamora.com/2020/09/3-reasons-why-co-marketing-is-important) - Want to pool your resources to create a bigger marketing campaign? Think about co-marketing. Why would you want to co-market with another company and what’s the benefit? 3 Reasons Why Co-Marketing is Important Increase your reach. Co-marketing or cross promotion as it’s sometimes called allows your content to be shared with your audience as well
- [How to Use Quora’s Q + A as a Marketing Tool](https://robinsamora.com/2020/11/how-to-use-quoras-q-a-as-a-marketing-tool) - You’ve heard of Quora, but how do you use their Q + A platform as a marketing tool? Want to use Quora like a marketing master? Well, why not? Here are 5 ways to do that. 5 Ways to Use Quora’s Q + A as a Marketing Tool 1. Create the perfect profile. Take your
- [4 Guest Blogging Tips to Market Your Brand](https://robinsamora.com/2021/04/4-guest-blogging-tips-to-market-your-brand) - One of the best ways to get free publicity is to be a guest blogger. Here are some tips to pitch the right way. 4 Guest Blogging Tips to Market Your Brand 1. What’s your goal? OK be real. Why do you want to create content for other sites? Are you looking to be recognized
- [5 Marketing Tips to Build a Stand-Out Brand](https://robinsamora.com/2021/04/5-marketing-tips-to-build-a-stand-out-brand) - Building a brand can take your life from behind the scenes to in the spotlight. Listen to some key branding tips coming right up. 5 Marketing Tips to Build a Stand-Out Brand 1. Build your online platform with a goal. What’s the purpose of your content? Make sure your message is authentic so you
- [5 Tips to Improve Marketing Productivity](https://robinsamora.com/2021/07/5-tips-to-improve-marketing-productivity) - Is your device overloaded with clutter, making you feel unorganized and overwhelmed? I know the feeling! Here are some tips that will help you improve productivity and give you some marketing time back. 5 Tips to Improve Marketing Productivity 1. Delete old files. If you think you might need them again, store them on an
- [Marketing Tip: 4 Key Elements of a Publicity Pitch ](https://robinsamora.com/2021/05/marketing-tip-4-key-elements-of-a-publicity-pitch) - Want to be a guest expert on radio, TV or a podcast show? Listen to these 4 tips. Free publicity can save you tens of thousands of dollars, so it’s in your best interest to learn how to pitch a producer or blogger the right way. 4 Key Elements of a Publicity Pitch 1. Use
- [4 Marketing Strategies to Increase Brand Authority](https://robinsamora.com/2021/06/4-marketing-strategies-to-increase-brand-authority) - Want more people to see you as an expert? Up your brand and credibility with these marketing tips. 1. Stay on Top of Business Trends. If you don’t live in Hawaii, you probably have to change your wardrobe based on the season. Same thing with your business. You may need to adapt your business based
- [3 Marketing Tips to Keep Customers Happy in 2021](https://robinsamora.com/2021/07/3-marketing-tips-to-keep-customers-happy-in-2021) - The pandemic has changed well, just about everything, including what customers want and value. Here are 3 marketing tips to keep them happy. 1. Make it convenient. The pandemic has been hard, but it’s made some things easier. People work, shop, and attend events from the comfort of their homes. As things return to
- [4 Marketing Tips for Better Social Media](https://robinsamora.com/2022/08/4-marketing-tips-for-better-social-media) - Perfecting copy for social media is challenging. You need to be concise in your messaging but you’re so restricted by space. Want some tips to make your social copy better? Stay tuned. Want to make your social media pop? Here are 4 ways to improve your social content. 1) Find the right emojis Emojis will
- [3 Social Media Marketing Tools to Test-Drive](https://robinsamora.com/2022/08/3-social-media-marketing-tools-to-test-drive) - What if I told you social media marketing could be done in less time and be twice as fast? Interested? Here are a few tools. Want to save time on your social media marketing and digital PR campaigns? Here are some tools to test-drive. Make sure they’re included in your marketing and PR plan. 1)
- [Audio Content Shortcuts to Market Your Brand](https://robinsamora.com/2022/08/audio-content-shortcuts-to-market-your-brand) - With over two million podcasts, leveraging audio content is one of the fastest-growing new PR strategies. How do you start? Listen in. So how much content do you have? Why not repurpose some of your blogs, articles, and videos and leverage that content to promote your brand. Here are some marketing shortcuts. 1) Edit audio
- [5 Strategies to Improve Your Marketing Plan Framework](https://robinsamora.com/2022/09/5-strategies-to-improve-your-marketing-plan-framework) - Want to know how to build a better marketing plan and win more customers? Look at the marketing framework to see if you’re on target. Here are some tips to help you get there. Let’s talk about what it takes to improve your marketing plan framework. Market research is more important than ever Research counts
- [4 Ways Keyword Research Can Drive Marketing Strategy  ](https://robinsamora.com/2022/10/4-ways-keyword-research-can-drive-marketing-strategy) - Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy. Write a Topical List Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,” “Dental Checkup,” “or “Dental Cleaning.” Search engines consider the searcher’s location when they display
- [What’s the Difference Between Digital Marketing and Digital PR?](https://robinsamora.com/2023/02/whats-the-difference-between-digital-marketing-and-digital-pr) - If you’re wondering what’s the difference between digital marketing, digital PR and social PR, stay tuned. Ok let’s get some marketing and public relations definitions straight here. Digital Marketing Digital Marketing refers to the promotion of products and services through digital channels, like search engines, websites, social media, email, and mobile apps. These are the
- [7 Types of Marketing Videos for Instagram](https://robinsamora.com/2023/02/7-types-of-marketing-videos-for-instagram) - Looking for video marketing ideas on Instagram? Well, here are 7 ideas to start with. 7 Types of Marketing Videos that Perform Well on Instagram Influencer videos: Collaborate with influencers to create videos. It’s a great way to reach a new audience and increase engagement. Find an influencer that shares your audience, values, and mission.
- [Is a Mobile Marketing Tour Right for Your Brand?](https://robinsamora.com/2023/03/is-a-mobile-marketing-tour-right-for-your-brand) - Wondering what a mobile marketing tour is all about and how it can promote your brand? Listen in. A mobile marketing tour is a great way to bring your brand directly to your target audience. It's also a unique way to interact with customers, build brand awareness and create a personal connection. Should you add
- [6 Simple Ways Improve Your LinkedIn Marketing](https://robinsamora.com/2023/03/6-simple-ways-improve-your-linkedin-marketing) - Looking to generate more leads on LinkedIn? Join the Club. Well, listen in. I’ve got some ideas for you. Don’t overcomplicate getting leads or increasing visibility on LinkedIn. Here are some marketing tips to help you. Optimize Your LinkedIn Profile: Sounds like a no brainer. Just make sure your profile accurately represents you and your
- [5 Marketing Tips to Get More Testimonials](https://robinsamora.com/2023/03/5-marketing-tips-to-get-more-testimonials) - Want more customers? Ask for more testimonials – they’re social proof. Want some marketing tips? Reviews are so important to build your business. Here are 5 marketing tips to get more reviews Timing is key - Wait until you’ve given excellent service or received a positive experience from your customer. Don’t ask in the middle
- [Is NextDoor or Alignable a Better Marketing Platform](https://robinsamora.com/2023/03/is-nextdoor-or-alignable-a-better-marketing-platform) - Retail clients ask this question a lot. Which platform should I use in my marketing? NextDoor or Alignable? Here are some thoughts. NextDoor and Alignable are both local social networks designed for businesses, but they differ in their target audience and features. NextDoor is a neighborhood-based social network Residents can connect with one another, and
- [First-Time Marketing Tips for ChatGPT Users](https://robinsamora.com/2023/04/first-time-marketing-tips-for-chatgpt-users) - Are you new or not that familiar with using ChatGPT? Here are some marketing tips to help you get started. ChatGPT is an AI tool that’s revolutionizing writing, marketing, and research. Here are some ways to make it easier to use for your marketing project. Define how you’ll use it. Determine what you want to
- [6 Marketing Tips to Help You Set Up Google Analytics](https://robinsamora.com/2023/04/6-marketing-tips-to-help-you-set-up-google-analytics) - https://robinsamora.com/wp-content/uploads/2023/04/3_21_23_Fast_Marketing_Minute-6_Marketing_Tips_to_Set_Up_Google_Analytics-1.mp3
- [Marketing Trends 2025](https://robinsamora.com/2024/10/marketing-trends) - The marketing world is always evolving, and with new tools like data-driven platforms, generative AI, and social media, it’s moving faster than ever. For marketers, 2025 is shaping up to be an exciting year with fresh opportunities and challenges in digital marketing, public relations, and paid advertising. So, what’s the best move? Stay ahead of
- [10 Marketing Tactics that Improve Sales](https://robinsamora.com/2024/10/marketing-tactics-to-improve-sales) - A good marketing strategy will bring in qualified leads. Here are ten effective marketing tactics that will improve sales. Read more.
- [Your PR Crisis Management Plan [Follow These 9 Steps]](https://robinsamora.com/2016/04/pr-crisis-9-step-plan) - “It takes 20 years to build a reputation and 15 minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet I just taught a PR class on Digital Marketing at Salem State University, so I wanted to share the lesson. It’s about How to Prepare for a PR Crisis
- [A DIY Checklist for Book Publicity](https://robinsamora.com/2024/07/a-diy-checklist-for-book-publicity) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]If you’re an author, you know the importance of promoting your book online – after all, you want the world to know you wrote a book, you want people to
- [How to Create a Digital PR Campaign for Nonprofits](https://robinsamora.com/2024/10/how-to-create-a-digital-pr-campaign-for-nonprofits) - Nonprofits face unique challenges when it comes to building awareness, gaining supporters, and driving donations. With limited budgets, resources, and a crowded online space everyone’s vying for -- the key is to create an effective, smart, and impactful digital PR campaign. Creating a digital PR campaign for nonprofits doesn’t have to be daunting. Let’s break
- [5 Digital PR Strategies to Gain a Competitive Edge](https://robinsamora.com/2024/09/digital-pr-strategies) - If you think that waiting for the phone to ring will bring in business, think again. You’ve got to be proactive in all of your marketing and PR efforts. Standing out isn’t just a goal—it’s a necessity to scale, build visibility, and gain attention. Whether you’re a scrappy startup trying to make a name for
- [9 Ways to Keep Your Customers Coming Back](https://robinsamora.com/2024/06/9-ways-to-keep-your-customers-coming-back) - How to Maximize Repeat Business Retaining loyal customers is a savvy strategy for small businesses to make the most of their limited marketing budgets. Repeat customers, on average, spend 67% more than new ones. So how do you encourage repeat purchases and keep customers coming back? Give them what they want Keep them happy Make
- [10 Ways to Grow Your Business Successfully in 2024](https://robinsamora.com/2024/06/ways-to-grow-your-business) - Successful business owners and entrepreneurs are always on the lookout for new and creative ways to grow their businesses and stay ahead of the competition. With so many platforms and tools available, connecting with potential customers has never been easier. But navigating these options effectively requires a strategic approach. To grow your business, you need
- [15 Local Public Relations Strategies and Why They Work](https://robinsamora.com/2023/10/15-local-pr-strategies-and-why-they-work) - Have a small business and want to win some local PR? Getting the word out about your small business is crucial. But what’s the best way to do that with so much noise – especially on a local level? The answer lies in mastering the Art of Local PR. Navigating public relations might seem a
- [What is a Digital Marketing Roadmap?](https://robinsamora.com/2024/05/digital-marketing-roadmap) - What is a marketing roadmap? Learn about digital marketing roadmaps, why they are important, and how to create one for your business.
- [10 Must-Use AI Content Creation Tools for Small Business Marketing](https://robinsamora.com/2024/05/ai-content-creation-tools) - You know it, I know it. You need a robust online presence if you’re prospecting for clients and want to reach a wide (hey, even global) audience. I could go on and on (and on) about the benefits of online visibility, promoting your brand, boosting sales, gaining credibility, revving up your expert brand authority, getting
- [How to Develop a Marketing Plan Timeline](https://robinsamora.com/2022/07/how-to-develop-a-marketing-plan-timeline) - When you’re developing a marketing plan, it’s easy to get carried away with all your ideas and forget about time. A well-executed marketing plan timeline can help achieve your company’s goals faster and more effectively. A good marketing plan should outline which activities you need to perform and when they need to be completed. Ultimately,
- [How to Write a Kick Ass Blog Headline](https://robinsamora.com/2022/02/how-to-write-a-kick-ass-blog-headline) - If you’re a marketer in any time zone of the world who writes a blog, this is for you. I know you take the time to research, write, craft, and massage your blog to death before you hit send. But how much time do you spend creating your headline? Think of blog headlines as marketing
- [Video Marketing Strategies](https://robinsamora.com/2022/04/video-marketing-strategies) - Not sure if you’re on the video brand wagon? Before you decide, check out the latest video marketing stats from Oberlo’s 2019 report. Did you know 85% of all internet users in the US watch online video monthly, and 54% of consumers want to see more video content from a brand or business that they support? In
- [7 Easy Virtual Presentation Tips That Will Uplevel Your Marketing](https://robinsamora.com/2022/04/virtual-presentation-tips-that-will-uplevel-your-marketing) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]I normally don’t register for webinars in the evening, but this one resonated with me. I’d learn how to improve my virtual presentations – big time. And since there would be no recording, I
- [3 Reasons Why Digital PR Matters](https://robinsamora.com/2022/02/3-reasons-why-digital-pr-matters) - So, does PR really matter? Or is it one of those “nice to haves” that many businesses can safely afford to ignore? The answer depends on your goals, timelines, and marketing budget. My thought is with so many free publicity opportunities available to grow your brand and business, it seems foolish not to take advantage
- [8 Common Marketing Questions (and Answers)](https://robinsamora.com/2022/08/8-common-marketing-and-public-relations-questions-and-answers) - I keep a notebook with marketing and PR questions prospects, clients, and colleagues ask. It has a ton of doodles because I love to draw, and it’s loaded with valuable information. It’s what my community wants to learn, understand, and master. Not every marketing and public relations consultant will carry a $1.00 orange notebook in
- [10 Ways to Extend Your Non-Profit’s Marketing Dollars [Updated]](https://robinsamora.com/2022/09/10-ways-to-extend-your-non-profits-marketing-dollars-updated) - Whether you’re working full-time, part-time, or are in charge of marketing a non-profit, getting PR and publicity, and increasing brand awareness is key to leveraging your nonprofit’s brand. It isn’t impossible, you just have to learn a handful of public relations tactics and become a master of no-cost and low-cost marketing strategies. Keep reading for
- [How to Set Up Twitter Newsletters](https://robinsamora.com/2022/04/twitter-newsletters) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.24.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Keeping your followers updated is always a winning marketing strategy. One way to do that is by writing a newsletter to keep in touch with your audience. It’s free PR advice any
- [Starting a Podcast Tour](https://robinsamora.com/2021/08/starting-a-podcast-tour) - Marketing your small business can be frustrating when you’re working hard, but not seeing results. It can also be expensive, but it doesn’t have to be. You can win new clients, increase visibility, and grow your business. One easy and effective way to do that is with a podcast tour. It’s cost-effective marketing strategy at
- [How to Create a Bio Link on Instagram](https://robinsamora.com/2023/04/marketing-tip-how-to-create-a-bio-link-on-instagram) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.24.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]Did you know that Instagram is the 8th most visited website in the world? According to recent research, there are 4.25 billion visitors per month. That number alone makes it an
- [I Love Lucy](https://robinsamora.com/2013/03/i-love-lucy) - Have you ever had a favorite pet that was your BFF and constant traveling companion? I can say yes, and let you know that such was the case with Lucy, my sweet Sheltie who passed yesterday after a long spirited life. In honor of Lucy, I’d like to pay tribute to some of the
- [12 Small Business Event Marketing Ideas to Drive Sales](https://robinsamora.com/2024/03/12-small-business-event-marketing-ideas-to-drive-sales) - For small businesses, event marketing can yield big results. The key is, when looking into event marketing ideas, you need to identify the strategies that best suit your business. After all, each one is different. Event marketing holds a unique power for now and hopefully in the foreseeable future. In-person events provide an unmatched opportunity
- [2 Amazing Marketing Tools for Facebook Group Scraping](https://robinsamora.com/2021/05/2-amazing-marketing-tools-for-facebook-group-scraping) - If you’re in business, you need sales and you need to keep your sales bucket full. That’s why it’s important to try new marketing strategies when the same-old lead generation tactics don’t work. What about using Facebook Groups for lead generation? Facebook groups can provide a direct line to customers and potential prospects, and an
- [How to Promote Your Event and Fill the Room](https://robinsamora.com/2023/06/how-to-promote-events) - A recent client asked for a promotional strategy to promote her event and though it varies by industry, target audience and personal preference, I found certain similarities and tasks that needed to be completed. I thought I would share some of them with you as an overview of what you’ll want to think about. Keep
- [Enhancing Your LinkedIn Profile in 6 Easy Steps](https://robinsamora.com/2023/06/enhance-linkedin-profile) - You already know that in corporate world, you only get one chance to make a first impression. But what you may not know, is that the “you” who is reading this may not in fact get that opportunity – your LinkedIn profile might beat you to it! Indeed, more frequently than ever before, everyone from
- [8 Search Engine Marketing Tips to Implement](https://robinsamora.com/2023/06/sem-tips) - If you're looking to supercharge your digital marketing strategy, you can’t afford to ignore the power of search engine marketing (SEM). It’s one of the most effective ways to grow your business and outshine the competition. Interested, but have no time? At least understand the basics. It’s a must-have in your marketing plan. 8 Marketing
- [The Art of Persuasion in Marketing](https://robinsamora.com/2022/10/persuasion-in-marketing) - I get a ton of emails every day and they build to nearly a thousand a week. There are newsletters, blogs, podcasts, free books and more. It’s no secret that I love to read and learn new things, especially about marketing and public relations. But, I don’t open every email – unless the subject line
- [8 Guerilla Marketing Ideas to Grab Your Customer’s Attention](https://robinsamora.com/2023/05/guerilla-marketing-ideas) - As a busy entrepreneur, you’re probably limited in time and money, and looking for quick and easy ways to market your business. Enter guerilla marketing. What is Guerilla Marketing? Guerilla marketing is a tried and true advertising strategy that uses unconventional, creative, and low-cost marketing tactics that gets results. It was officially introduced in the
- [Are You a Speaker?  3 Ways to Get a Event Planner’s Attention](https://robinsamora.com/2017/03/master-art-getting-event-planners-attention-speaking-gigs) - Speakers always want more gigs and good speakers, who want to play a bigger game, will do whatever it takes to get an event planner’s attention. At the same time, event planners are on the lookout for speakers who may be a perfect fit for their clients. Because it’s such an important decision, their eyes
- [Here’s a PR Pitch I Answered This Morning](https://robinsamora.com/2022/06/heres-a-pr-pitch-i-answered-this-morning) - I had a blog ready to go this morning about experiential marketing but didn’t send it. A reporter’s request changed my direction. What you’ll find below is a real-life example of how to get publicity for your small business. If you’re looking to position yourself as an expert to gain attention, build visibility, and bring
- [5 Awesome Examples of What to Post on Google My Business](https://robinsamora.com/2019/11/5-awesome-examples-google-my-business) - [Updated 2023] Your Google Business Profile (formerly called Google My Business listing) is one of the best and most underutilized free publicity resources available. It’s a digital PR channel where you can strategically add and promote information about your company on the most powerful search engine in the world – Google! So, if you’re looking
- [How to Develop a B2B Marketing Plan](https://robinsamora.com/2024/01/b2b-marketing-plans) - An effective B2B marketing plan will bring in relevant leads and impact your bottom-line.
- [Follow These Rules to Get More Speaking Gigs](https://robinsamora.com/2015/11/how-to-get-invited-to-speak) - Who doesn’t love free PR? If you’ve been running a business for a while, you know the importance of getting your name out there. If you don’t need any more online or offline PR, then do tell – and share your secrets here! As an expert, or hope to be influencer, speaking in front of
- [9 Strategies to Enjoy a Marketing-Free Vacation](https://robinsamora.com/2023/07/9-strategies-to-enjoy-a-marketing-free-vacation) - When was the last time you took a real vacation? Not just a few extra days tacked onto a work trip or sneaking your laptop to the beach to update your marketing plan. If it's been a year or more, it's time to shift your mindset. Vacations are not only good for your personal well-being
- [7 Good Reasons to Hire a Marketing Consultant](https://robinsamora.com/2018/07/7-good-reasons-to-hire-a-marketing-consultant) - Why hire a marketing consultant? If your business isn’t hitting its goals, hiring a seasoned expert could help. At the right time and with the right person, working with a marketing consultant is an investment that pays for itself by keeping you on track, focused, and earning more. 7 Reasons to Hire a Marketing Consultant
- [Communication + Love](https://robinsamora.com/2015/02/robins-rainmaker-communication-love) - Happy February, friends! Even though Valentine’s Day has passed, it’s still the month of love and relationships -- so let’s keep that theme for this week’s Rainmaker. In business relationships, much like personal relationships, communication is a key component to growth and success. How are you communicating with your prospects, your team and your clients?
- [21 Ways to Repurpose Content for Social Media](https://robinsamora.com/2023/04/21-ways-to-repurpose-content-for-social-media) - In any marketing plan, social media is key. But creating content for social media can take a ton of time and max out your resources, not to mention brain power – even with AI. Thankfully, there are ways to maximize your content without burning the midnight oil. 21 Ways to Repurpose Content for Social Media
- [10 Marketing Tips to Reach  the Hispanic Community](https://robinsamora.com/2021/10/10-marketing-tips-to-reach-the-hispanic-community) - September 15th to October 15th is Hispanic Heritage Month. It’s also a reminder and opportunity to connect your business with the Hispanic and Latinx community—the largest minority market in America with 62.3 million Hispanic people living in the U.S. If your business is looking to expand its reach and authentically serve this target market, follow
- [Rockin' the Holiday Season](https://robinsamora.com/2014/11/rockin-holiday-season) - The holiday season is upon us, really upon us, and if you own a business, you’ve been strategizing and planning your marketing since, say August, right? If that just shocked you, have no fear. There are plenty of (last minute) marketing techniques and tactics you can apply to have a rockin’ holiday season. It’s never
- [6 Marketing Tips to Turn Lookers into Buyers on Instagram](https://robinsamora.com/2022/03/6-marketing-tips-to-turn-lookers-into-buyers-on-instagram) - Are you using Instagram for business or pleasure – or maybe both? The platform has exploded in growth with over a billion monthly users, and latest stats show that in the US alone there are 170 million people with accounts. Although most activity is personal, there’s plenty of opportunity for business. According to WebsiteBuilder.org, 60%
- [14 Marketing and PR Tips for New Authors](https://robinsamora.com/2023/06/14-marketing-and-pr-tips-for-new-authors) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.24.1″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Have you noticed that more books are being published than ever before? Is it because of the digital explosion of ChatGPT and other AI tools – or that it’s easier to
- [How to Create an Influencer Marketing Program](https://robinsamora.com/2023/02/how-to-create-influencer-marketing-program) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Are you looking to add influencer marketing to your marketing plan? Before you run off, start with five key questions to see if it’s the right fit for your business. Time is a precious commodity,
- [6 Marketing Tips to Increase Sales in Q1 2021](https://robinsamora.com/2021/01/6-marketing-tips-to-increase-sales-in-q1-2021) - As if the world wasn’t crazy enough, you’ve got a business to run, challenges out the wazoo, and are working with focused intention to get through these tough times. Plus, you want to increase business, add new revenue and referral opportunities, too. Hope is not a strategy. Never was, never will be. So, it’s important
- [What Gives You a ROI of 4,300%?  Email Marketing](https://robinsamora.com/2017/03/gives-roi-4300-email-marketing) - If you think that email marketing is dead, you’re dead wrong. Email marketing is alive and well and growing every year. As a marketer, you can use email 24/7 for distributing a variety of content – offers, photos, coupons, links to where you have been published and so much more. In fact, you can share
- [How to Get Featured on the Google Discover Feed](https://robinsamora.com/2020/05/how-to-get-featured-on-the-google-discover-feed) - Are you wondering about Google Discover? You’re not alone. A lot of marketers don’t know what it is or how to leverage it for their online marketing. Google Discover is found on Google's home page and it’s a fresh take on the news feed format found on social media. It recommends content to users based
- [How to Scale Your Marketing Without a Marketing Budget](https://robinsamora.com/2017/11/whats-juicy-carrot-17-8k-shares) - It’s no surprise, marketing on a budget is my sweet spot and I love to see other expert’s strategy. How to Scale Your Marketing Without a Marketing Budget, featured in Entrepreneur.com, shows you how to dangle a juicy carrot to generate leads and sell a less expensive product to gain an audience – and make
- [Get Paid to Speak](https://robinsamora.com/2017/05/get-paid-speak) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Many of my clients want to up their speaking game and get paid to speak. I’m all in favor of that to increase your brand and business – but it takes time,
- [Start a Meetup to Draw Traffic and Press to Your Event](https://robinsamora.com/2016/10/start-a-meetup-to-draw-traffic-and-press-to-your-event) - I’ll confess. As much as I’ve heard of Meetup groups to widen your outreach, I never realized its potential to reach a like-minded audience. If you’re new to Meetups, they’re a great way to build your expertise, test new brand personas and prospect for clients or potential partnerships. They can also help build a list
- [Why Content Amplification is Important for Driving Traffic](https://robinsamora.com/2024/02/why-content-amplification-is-important-for-driving-traffic) - Great content can be lost in the void without amplification. And it’s a shame because so many companies strive to create quality content, but don’t take the next step. After you publish content, you need to promote it! Instead of hoping people will find your blogs and articles and case studies online, it’s important to
- [10 Places to Find Your Next Marketing Intern](https://robinsamora.com/2023/01/10-places-to-search-for-your-next-marketing-intern) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]As a business owner or marketing manager, finding the right intern can be a valuable addition to your team and save you hours on a weekly basis to concentrate on what’s most
- [4 Ways to Evaluate Your Marketing Plan](https://robinsamora.com/2022/09/4-ways-to-evaluate-your-marketing-plan) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]With any marketing plan, there’s a well-organized action plan that outlines area by area, specific digital marketing tactics and outreach activities to meet your goals. But as your plan unfolds, what are
- [21 Questions to Ask Before You Write a PR Plan in 2021](https://robinsamora.com/2020/11/21-questions-to-ask-before-you-write-a-pr-plan-in-2021) - Last week, a client asked me to write a PR plan for his business. It wasn’t a year long plan. It was a short-term PR and marketing plan to accomplish a particular goal. From time to time, I get requests like these and go about them in the same way. First, you need to look
- [Is this a PR Pitch You Could Model?](https://robinsamora.com/2016/08/pr-pitch-model) - I love to teach how to pitch and contact the media, without fear. If you want attention, recognition, leadership position and expert status – learn how to pitch. Whether you’re pitching to a reporter, bloggers, podcasters, expert panel groups, speaking committees, industry associations, TV or radio shows – customize the pitch to their request. Here's
- [How to Leverage Social PR in Your Marketing Plan](https://robinsamora.com/2023/07/how-to-leverage-social-pr-in-your-marketing-plan) - Next year will be my 25th year in business as a marketing and PR consultant. In that time, there have been a ton of changes in marketing. One that stands out is the impact of social media on public relations. Today, PR isn’t confined to just traditional media channels. Powerful social media platforms allow you
- [How to Write a Better Bio for Marketing or PR](https://robinsamora.com/2020/07/write-marketing-bio) - Have you ever read a bio and thought you knew the person? You know what they’re like, how they think and if you like them or not? A well-written bio can influence a prospect to buy or not buy, continue reading to hear more, or pick up the phone, right then and there. Why miss
- [7 Sports Metaphors to Supercharge Your Marketing and Win a World Cup Audience](https://robinsamora.com/2023/08/7-sports-metaphors-to-supercharge-your-marketing-and-win-a-world-cup-audience) - If you think about it, sports and marketing aren’t so different. They’re both driven by strategy, performance, and the desire to win. As our team bounced around some ideas about sports and marketing – and watched the World Cup – we came up with a mini playbook of sports metaphors to help improve your winning
- [How to Add Social Selling to Your Marketing Plan](https://robinsamora.com/2023/02/how-to-add-social-selling-to-your-marketing-plan) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Has social media changed the buying landscape? You bet. More people than ever are using Facebook, LinkedIn, Instagram, and TikTok to research products and services before making a purchase. As a result,
- [50 Local Business Directories [Most are Free]](https://robinsamora.com/2018/09/50-local-business-directories-most-are-free) - Who doesn’t love free marketing, especially when it comes to promoting your own business? Check out this article from our friends at HubSpot, who always provide valuable content and are a go-to source for everything digital to grow your brand. If you’re trying to build a business, you need as much no-cost promotion whenever possible.
- [6 Ways to Make Money on YouTube](https://robinsamora.com/2021/02/6-ways-to-make-money-on-youtube) - If you’re investing time, money and resources to create videos, why not make money on YouTube, too? Neil Patel, one of my favorite social media and SEO gurus, shares some straightforward advice on monetizing your own media channels here on YouTube and for blogs too. 6 Ways to Make Money with YouTube Think about ad
- [9 Fast and Effective SEO Tips to Grow Your Business [Without a PR Budget]](https://robinsamora.com/2017/06/9-fast-effective-seo-tips-grow-business-without-pr-budget) - You can look at search engine optimization (SEO) as an easy task, or a daunting one. If you have time and money to spend, feel free to hire an expert, especially if you’re in a super competitive industry. But, if you’re on a budget, you can still apply the basics with DIY weekly tasks to
- [Tips for Writing ChatGPT Prompts](https://robinsamora.com/2023/06/tips-for-writing-chatgpt-prompts) - Be specific: The more specific your prompt, the better the response will be. Avoid using broad or general phrases. Use clear language: Write your prompts using simple, concise language that's easy to understand. Avoid using technical jargon or complex vocabulary and spell out any acronyms. The AI tool is just getting to know you. Define
- [14 Veterans Grants for 2024 [Small Business Grants and More]](https://robinsamora.com/2023/11/14-veterans-grants-for-2024-small-business-grants-and-more) - I’ve spent the last two years going all-in on helping small business owners discover the power of grants for moving their business forward. Grants can be the catalyst for your business and help with a lot of advancements -- including innovation in products, expanded market reach, enhanced marketing strategies, and team development. In honor of
- [7 Best Websites to Find Freelance Marketing Help](https://robinsamora.com/2020/06/7-best-websites-to-find-freelance-marketing-help) - No matter what the economy is doing, you can’t stop marketing. Simple as that. Using freelance sites to hire freelance marketers can be a great solution for your business. Staying in front of your target audience and letting them know you’re alive and open for business is key, especially now. And any smart marketer will
- [How to Convert Lookers into Buyers [Social Selling]](https://robinsamora.com/2021/06/marketing-tip-how-to-convert-lookers-into-buyers-social-selling) - Customers are no dummies. They go through a process to check you out and see if you’ve earned the right to do business with them. Cold or even warm prospects look at your website, social media, content, and what you stand for. Fans and followers are good to have, but don’t pay the bills (or
- [10 Ways to Celebrity-ize Your Business](https://robinsamora.com/2022/05/10-ways-to-celebrity-ize-your-business) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Guest post by Jordan McAuley, Contact Any Celebrity As the founder of Contact Any Celebrity, my clients always ask me for easy ways to connect their business (or themselves) to celebrities.[/et_pb_text][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2022/05/Robin-10Ways-to-Celebrity-Your-Bus.jpg” title_text=”Robin-10Ways to
- [Marketing Tip: Do You Need a Wiki Page to Build Brand Authority?](https://robinsamora.com/2023/08/marketing-tip-do-you-need-a-wiki-page-to-build-brand-authority) - If you're looking to boost your brand's visibility and establish authority, have you considered hopping on the Wikipedia brand wagon? It not part of everyone’s marketing plan, but it might give you the credibility boost you’re looking for. Here's what you need to know... 7 Reasons Why a Wikipedia Page Will Boost Your Marketing Why
- [10 Marketing Tips to Ace Your Branding](https://robinsamora.com/2023/08/10-marketing-tips-for-rock-star-branding) - Marketing isn't just about selling a product; it's about telling a story – one that’s clear, effective, and to the point. To start, have a marketing plan that details where you want to go. Branding is part of that marketing planning – and you need to get focused to get noticed. 1. Go Beyond Products
- [5 Keys to Making Your Personal Brand Extraordinary](https://robinsamora.com/2016/08/5-keys-making-personal-brand-extraordinary) - An extraordinary personal brand is a set of messages, attitudes and behaviors that come together synergistically to help you enjoy better opportunities, make more money, command more influence, and help more people. What’s more, it helps establish you as a role model and leader in your field, which elevates you to a whole new level.
- [Marketing for Non-Profits with Google Ad Grants](https://robinsamora.com/2023/05/marketing-for-non-profits-with-google-ad-grants) - Are you a non-profit looking for an extra marketing boost? Here you go – check out the Google Ad Grants Program and add that to your marketing plan! Nonprofits often grapple with how to create awareness about their mission, drive engagement, and raise funds -- all while operating within tight budget constraints. But hey, we’re
- [Marketing Trends: What’s Deinfluencing?](https://robinsamora.com/2023/05/marketing-trends-whats-deinfluencing) - We know about the power of influencing and influencers, but what’s “delinfluencing”? And should you pay attention to the recent trend? If influencing is in your marketing plan – or at least on your radar, I’d say yes be open to learning more. Deinfluencing is a relatively new trend emerging on social media, particularly on
- [10 Reasons to Use LinkedIn Collaborative Stories to Boost Your Marketing](https://robinsamora.com/2023/04/10-reasons-to-use-linkedin-collaborative-stories-to-boost-your-marketing) - Have you heard about the new LinkedIn feature called “Collaborative Stories”? It’s a cool way for multiple users to work together on a single story. It’s an AI-powered conversation starter that sparks your readers’ interest and prompts them to contribute to a story. Think of it as a collaborative article with a more casual, storytelling
- [How to Get Free PR with HARO](https://robinsamora.com/2023/02/how-to-get-free-pr-with-haro) - [Updated 2023] Say goodbye to expensive marketing and PR budgets with HARO, a go-to resource for entrepreneurs, small business owners, experts, and authors who want to gain visibility and get media attention. PR is an extension of your marketing planning -- and public relations and marketing work hand in hand to grow your brand! HARO,
- [Pros and Cons of TikTok](https://robinsamora.com/2023/01/pros-and-cons-of-tiktok) - [et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]Is TikTok right for your business? TikTok can be a powerful marketing tool if you’re looking to reach a younger audience and build brand awareness. Influencers are using it to gain attention and grow a following – and some are wildly successful. Should you include TikTok in your marketing
- [10 Top Marketing Tools to Increase your YouTube Followers Fast](https://robinsamora.com/2023/02/10-top-marketing-tools-to-increase-your-youtube-followers-fast) - Video. If you’re not using it, are you losing it? Not necessarily. You can jump on the video brand wagon easily enough and add YouTube to your marketing plan. First some facts about YouTube, including that YouTube users watch over one billion hours of content daily and that there’s a 95% increase in the number
- [3 Ways to Improve PR and Marketing Integration](https://robinsamora.com/2023/01/3-ways-to-improve-pr-and-marketing-integration) - If you’re struggling to integrate your PR and marketing, you’re not alone. According to Meltwater, the world’s first online media monitoring company, just 1 in 5 public relations experts work on a company’s marketing strategy at all. Aren’t PR and marketing supposed to be synonymous? Check out 3 ways you can improve PR and marketing
- [3 Ways Reviews Can Make or Break Your Business](https://robinsamora.com/2018/02/3-ways-reviews-can-make-break-business) - With the internet at your fingertips 24/7, you know what others post about you can make or break your business, brand or reputation. Maybe all three. That means there’s a big push on making digital a main focus of your marketing strategy, focusing you to consider how customers will discover your business – and remain
- [10 Prospecting Hacks to Win New Business in November and December](https://robinsamora.com/2022/11/10-prospecting-hacks-to-win-new-business-in-november-and-december) - It’s been a busy couple of weeks with travel and the upcoming holidays, so last week’s blog never got published. But here it is, a guest blog and outstanding sales article by Mark Hunter, The Sales Hunter. It’s about prospecting in November and December, and why it’s easier than you think. If you’re in business
- [12 Veterans Grants to Share [Small Business and More]](https://robinsamora.com/2022/11/12-veterans-grants-to-help-small-businesses-with-marketing-and-more-please-share) - This year, I’ve been fortunate to receive several grants that have helped me take my business to a new level. Knowing about these small business grants and researching them has allowed me to share these opportunities with my clients, many of whom are from diverse backgrounds. It’s also given me a new understanding of small
- [An Insider’s Look – How To Get A Brand Ambassador Job At Any Age](https://robinsamora.com/2015/09/an-insiders-look-how-to-get-a-brand-ambassador-job-at-any-age) - PR, Promotions, and Publicity aren’t a one-size-fits-all strategy to get you noticed. And that’s a good thing. Variety is the spice of life! In creating a PR roadmap, you want to customize the outreach experience and connect the dots from where a client is now – to where they want to go to be seen,
- [Best Digital Marketing Tools for Small Businesses](https://robinsamora.com/2022/11/best-digital-marketing-tools-for-small-businesses) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]Whether you’re a small business expert or a one-person marketing team, test-drive these digital marketing tools to grow your business, get visibility and meet your marketing goals. Here is our complete list of
- [How to Market Your Business on Nextdoor](https://robinsamora.com/2020/05/how-to-market-your-business-on-nextdoor) - “Sometimes you want to go where everybody knows your name, and they’re always glad you came…” While those are the lyrics to the popular 80s TV show Cheers, they could easily be singing the praises of Nextdoor. As one of the fastest-growing social media platforms in the world, Nextdoor presents marketing opportunities for businesses. Unlike
- [Expert Marketing Advice from HootSuite’s VP Corporate Marketing Strategy](https://robinsamora.com/2020/03/expert-marketing-advice-from-hootsuites-vp-corporate-marketing-strategy) - I get 100 emails every day about being productive #wfh, hunkering down, and using this time wisely to plan for the future. Email 101 got my attention. It’s a must-read article from Henk Camphor, VP Corporate Marketing at Hootsuite; Adapting to More Digital and Social Ways of Being in a Time of Crisis His insight
- [Facebook Messenger Marketing Tips & Tricks](https://robinsamora.com/2018/08/facebook-messenger-marketing-tips-tricks) - With every change in technology, comes new ways to reach our target audience and customers. Chatbots and Facebook Messenger Marketing aren’t new, but the trend is hot, and it’s working – not just for big companies like the WSJ, but for smaller brands like you and me. In fact, ManyChat.com reported that “Messenger Marketing is set
- [Market Your Brand with Micro-Influencers](https://robinsamora.com/2017/12/whats-micro-influencer-can-help-market-brand) - You’ve heard and seen influencers, like Kim Kardashian, and know they’re paid oodles to send Instagram posts or tweet about brands. That’s because, at last look, Kim had about 105 million followers on Instagram and about 57.4 million followers on Twitter. That’s a lot of people to influence. But what about micro influencers? Think of
- [Press Release Tips You Need to Know](https://robinsamora.com/2020/08/press-release-tips-you-need-to-know) - Press releases used to be a critical part of every marketing strategy. Today, they seem to be an afterthought. But they shouldn’t be. If press releases aren’t in your marketing toolbox, you could be missing out. They’re cost effective (often free), give you an opportunity to reach a targeted or global audience, and you get
- [There’s a Fortune in the Follow-up at Events](https://robinsamora.com/2015/07/theres-a-fortune-in-the-follow-up-at-events) - I’ll be the first to agree that event planning is a tough job. Social media and online marketing can really push your event in front of your target audience, but there’s an enormous marketing opportunity that’s missing. The number one mistake is that event organizers and speakers stop talking as soon as the event is
- [5 Top Marketing Challenges and Ways to Overcome Them [2021]](https://robinsamora.com/2021/09/turn-these-5-marketing-challenges-into-solutions-2021) - Marketing your business seems like it should be straightforward. You have a product or service, and market it to your target audience. But what happens when unusual challenges won’t give you a break? Here are some tips to master marketing in less than perfect times. 5 Top Marketing Challenges and Ways to Overcome Them 1.
- [Rather Die than Speak in Public?](https://robinsamora.com/2015/03/robins-rainmakers-youd-rather-die-than-speak-in-public) - It's been said (and felt) that a #1 fear of many people is public speaking, with death a close second. Death may be feared because you don't necessarily know when it's coming, but speaking in front of an audience is usually a choice. Why be judged? Why put yourself at risk? Right off the bat,
- [It’s Conference Time (Are you Out and About?)](https://robinsamora.com/2015/02/robins-rainmaker-conference-time) - How many conferences do you attend each year? It can be a lot of money for you (or your boss) to fork over. Yet, they are so worth it! Conferences don’t just provide continuing education for your industry, they also provide priceless and countless networking opportunities. The BEST way to get the most out of
- [Tweak Your Biz Title Generator](https://robinsamora.com/2015/02/tweak-your-biz-title-generator) - Try it out yourself at http://tweakyourbiz.com/tools/title-generator/index.php Apply These 7 Secret Techniques To Improve Real Estate Believing These 7 Myths About Real Estate Keeps You From Growing Don’t Waste Time! 7 Facts Until You Reach Your Real Estate How 7 Things Will Change The Way You Approach Real Estate Real Estate Awards: 7 Reasons Why They Don’t
- [How to Fire a Rotten Client](https://robinsamora.com/2015/09/how-to-fire-a-client) - Have you ever signed a contract with a client and got instant anxiety? Trust your gut feeling, and if it doesn’t feel right – it usually isn’t right. Even if you’ve signed a contract and know deep down that this business relationship won’t work (after a lot of reflection), there are right ways and wrong ways
- [What’s Your Marketing Plan for 2019? [Hope is not a Strategy]](https://robinsamora.com/2018/10/whats-your-marketing-plan-for-2019-hope-is-not-a-strategy) - If you’re in business, you’re in sales and if you don’t have sales, you might as well close up shop. Every small business owner will tell you that their industry has a particular way they market their products and services, and prospect for new clients. But, if you’re prospecting for gold on a deserted island,
- [5 Types of Content to Drive Website Traffic](https://robinsamora.com/2019/06/5-types-of-content-to-drive-website-traffic) - Good content on your website is an important part of your marketing strategy, helping boost SEO and your LKT (like, know, trust) factor. The more authoritative content people see from you, the better. It helps your audience see your expertise, business, and lifestyle -- what you’re like as a person. Drive Traffic to Your Website
- [10 Easy Peasy Rules for Social Media](https://robinsamora.com/2019/05/10-easy-peasy-rules-for-social-media) - You can’t know everything about everything, and that includes social media, no matter what your industry. If you’re ready to stop the excuses and resolve to do better with social media marketing, here’s a list of 10 Easy Peasy Rules for Social Media. Take time to understand the basics of what’s important to know, then
- [How to Quickly Find Any Blogger’s Contact Information](https://robinsamora.com/2019/10/how-to-quickly-find-any-bloggers-contact-information) - There may be more books delivered to my house by Amazon, than my block combined. As you might have guessed, I love exploring online and offline, and learning as much as I can about marketing and PR. Recently, I came across a guide by Jason McDonald; Marketing: Ultimate Almanac of Free Marketing Tools 2019. Naturally,
- [Kick Butt Day and 100’s of Other Free Small Business Marketing Ideas](https://robinsamora.com/2018/11/kick-butt-day-and-100s-of-other-free-small-business-marketing-ideas) - Want a list of marketing ideas that won’t break the bank? Use national days, weeks and months to rev up your small business and brand, and get a jump start on your promotions calendar for 2019. Create trending content and graphics for blogs and social media, and take advantage of popular and off-beat dates for
- [Behind the Scenes Work!](https://robinsamora.com/2014/11/robins-rainmakers-behind-scenes-work) - Let’s talk shop! With the holiday season right around the corner, it’s time to buckle down the hatches and be ready for increased web traffic, increased sales and a positive start to 2015. And all of that starts with your online presence! The first article I’d like to share is More Than Keywords: 7 Concepts
- [How to Turn Rain into Rainmaking](https://robinsamora.com/2014/04/turn-rain-rainmaking) - If it’s rained on your parade recently on some of your projects that were earmarked for success, it’s only natural to become dampened by the drizzle of what could have gone right, but just didn’t. I’ve found through stormy times, that one of the secrets of success is turning a negative into a positive by
- [Editorial Calendars   [Video]](https://robinsamora.com/2017/03/editorial-calendars-video) - If you’re looking to promote your business and keep pitching, content and social media organized and on topic, consider using editorial calendars. Editorial calendars can be used in several ways. One way to use them as part of your PR and marketing plan is when you’re looking to pitch a publication a story. You’ll want
- [How to Promote Your App [And more]](https://robinsamora.com/2017/05/how-to-promote-your-app-and-more) - MIT Sloan grads are among the smartest in the world, and I’m fortunate to be friends with one who’s promoting an app for a European company. He describes it as a fascinating project, but he’s also encountered challenges with a super niche audience. Does that help or hinder his efforts? Although I could recommend at
- [Top 9 Marketing Trends in 2023](https://robinsamora.com/2022/10/top-marketing-trends-2023) - Tech advancements in the last year have paved the way for new and exciting marketing opportunities and new consumer behavior. To give your strategies a higher chance of success, here’s a forecast of what marketing trends to look for in 2023. Integrate them into your marketing plan to keep pace with changing times. 1. More
- [8 Marketing Tactics to Capture Your Competitor's Facebook Audience](https://robinsamora.com/2022/10/8-marketing-tactics-to-capture-your-competitors-facebook-audience) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]If you’re looking to build your Facebook audience and wondering how to get ahead of the competition, the answer can be found on Facebook itself. You just have to know where to
- [Guerilla Marketing Secrets [And Geo-Fencing]](https://robinsamora.com/2017/05/guerilla-marketing-secrets-geo-fencing) - Every savvy business owner knows that a combination of offline and online marketing strategies work to increase visibility, customer loyalty and sales. But, many don’t think about guerilla marketing. In simple terms, it’s getting in front of your target audience, up close and personal. Guerilla Marketing is About Being Creative Think about promotional tactics as
- [6 Rules for Texting Your Customers](https://robinsamora.com/2020/03/from-a-marketing-coach-6-rules-for-texting-your-customers) - From a Marketing Coach: 6 Rules for Texting Your Customers With all this social distancing, are you feeling a little out of touch with your customers? Sure, you’ve been posting a bit more on social media and making it a point to engage more online, but it isn’t the same. Everyone is so busy working
- [How to Use Your Cell Phone as a Marketing Tool](https://robinsamora.com/2017/09/use-cell-phone-marketing-tool) - We all know that using an email signature is a surefire way to promote your brand for free. You have the freedom and flexibility to promote whatever you like -- an upcoming event, a new chapter in a book or your social media channels. But, are you taking advantage of the signature space when you
- [7 Questions to Ask BEFORE You Sponsor an Event [Not After]](https://robinsamora.com/2016/06/7-questions-ask-sponsor-event-not) - I wanted to share an article I wrote about sponsoring events, as it’s often a great way to get eyeballs and you know what in seats. I published it a while back, but the content is just as valid today as it was then. Hope you enjoy! As you may already know, sponsorship opportunities can
- [Marketing Tip: Look Back at 2021 for a Stronger 2022](https://robinsamora.com/2022/01/marketing-tip-look-back-at-2021-for-a-stronger-2022) - Whether 2021 was incredibly awesome for your business, you tanked, or fell somewhere in between, there’s a ton you can do as a marketer to fill your sales bucket, improve visibility, and get better recognition as an expert. It all starts with looking back at 2021. I call it a situational analysis when I write
- [Give a Reason to the Season](https://robinsamora.com/2016/12/give-reason-season) - Giving comes in all shapes and sizes. It doesn’t have to be big, it just has to come from your heart, and because you want to – not because you have to. Some give to their favorite charity or non-profit that holds a special meaning Others spend time with the elderly or friends that aren’t
- [How Big Brands Win with UGC Marketing [Guest Post by Ramon Berrios]](https://robinsamora.com/2020/08/how-big-brands-win-with-ugc-marketing-guest-post-by-ramon-berrios) - Alongside cat videos and selfies, user-generated content has gained a lot of steam on social media. But in a world where you can promote your brand with paid ads, email, and blogs, why do you need something like user-generated content marketing, anyway? The thing is, 90% of consumers say authenticity is important. While you can get
- [10 TikTok Marketing Tips to Grow Your Following](https://robinsamora.com/2021/11/10-tiktok-marketing-tips-to-grow-your-following) - What can’t you do with TikTok? The short-video app exploded in popularity in the past couple of years. And content on the platforms runs the gamut – from dances, memes, pranks, history lessons, cooking tutorials, and everything in between. TikTok could be the right marketing tool to grow your brand and attract potential customers, but
- [Will AI Copywriting Save or Kill Your Marketing?](https://robinsamora.com/2021/08/will-ai-copywriting-save-or-kill-your-marketing) - Robots doing work and writing articles for people might sound like a sci-fi film, but it’s not that far from our reality. AI (artificial intelligence) copywriting tools can now crunch copy and produce short and long-form content to help you market your business. Does this mean computers are replacing writers? Not quite. Using AI as
- [20 Copywriting Tips You Need to Steal by Nicolas Cole](https://robinsamora.com/2022/08/20-copywriting-tips-you-need-to-steal) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_text_color=”#000000″ background_enable_color=”off” border_color_all=”#F68529″ global_colors_info=”{}”]I’m in lockdown this week re-writing my website, so I asked an ace copywriter, @nicolascole77 for permission to share some of his best writing tips. Nicolas is a viral writer, and I found his
- [Marketing Tip: 6 Ways to Use BuzzSumo to Boost Sales](https://robinsamora.com/2022/07/marketing-tip-6-ways-to-use-buzzsumo-to-boost-sales) - Where can you go to learn more about your industry, find contact information for influencers, journalists and decision makers – plus, get key data to ace your small business PR strategy? BuzzSumo, of course. It’s a one-stop shop for content marketers to find critical data they need to gain digital insight, find social contacts,
- [5 Ways to Get Your Customer to Say Yes](https://robinsamora.com/2020/10/5-ways-to-get-your-customer-to-say-yes) - Without customers you have a hobby, not a business. Businesses run on customers, and a steady flow of them. What do you need to know to make your prospects say yes? 5 Ways to Get Your Customer to Say Yes Here are five great strategies to get the customer to say yes: Take time to
- [What’s a 12-Week Marketing Year? [Sample Plan]](https://robinsamora.com/2020/09/whats-a-12-week-marketing-year-sample-plan) - A while back, I was asked to do a presentation on productivity and meeting goals to grow a business, overcome procrastination, and pull a team together. After reading The 12 Week Year, Get More Done in 12 Weeks Than Others Do in 12 Months, by Brian P. Moran and Michael Lennington, I was hooked. The
- [How to Better Align Your Marketing Plan with PR](https://robinsamora.com/2022/09/how-to-better-align-your-marketing-plan-with-pr) - Smart marketers understand that marketing and PR should be like best friends or sisters. How can you better align your marketing plan with PR? Listen in. PR Complements a Marketing Plan If you’ve invested the time to create a marketing plan, then PR should be part of it. It’s an important part of outreach with
- [How to Save Time While Marketing](https://robinsamora.com/2015/08/how-to-save-time-while-marketing) - As a busy entrepreneur and bon vivant, I know about scheduling and prioritizing in all aspects of my life and business. I’ve learned how to shave valuable time through trial and error so I can concentrate on what’s important to me. Marketing is no different. There are definite ways to save time – valuable time,
- [126 No-Cost Marketing Holidays and Tools to Test-Drive in September](https://robinsamora.com/2022/08/126-no-cost-marketing-holidays-and-tools-to-test-drive-in-september) - Want a list of small business marketing ideas that won’t break the bank? Use national days, weeks and months to rev up your brand and piggyback what’s trending. It’s how to get publicity for your business using the power of social media. Go with no-cost marketing all the way and take advantage of popular and
- [3 Ways Podcasts Improve Your Marketing](https://robinsamora.com/2022/07/3-ways-podcasts-improve-your-marketing) - Are you on the fence about creating a podcast? Here are three reasons why it can help with your marketing. Open Spotify, Apple Podcasts or any other podcast hosting app and you’ll find content on just about any topic. And many are produced by brands that sponsor their own content filling hundreds of hours of
- [The Marketing Plan that Wins Customers](https://robinsamora.com/2022/07/the-marketing-plan-that-wins-customers) - Every business owner I know is looking for ideas about marketing on a shoestring budget to win customers. If you want to do it right, it begins with creating an effective marketing plan – a strategic guide to grow your company. It also outlines where and how you’ll reach your key target audiences – the
- [What Do Netflix Ads Mean for Marketers?](https://robinsamora.com/2022/07/what-do-netflix-ads-mean-for-marketers) - If you’re an avid Netflix watcher – and who isn’t? – some big changes might be coming soon. What could this mean for marketing? Let’s explore Netflix with ads. There’s talk that Netflix might add a subscription tier that includes ads. This could mean a major shift in the marketing industry. It’s still a bit
- [5 Simple Tips for Writing a Better Press Release](https://robinsamora.com/2022/06/5-simple-tips-for-writing-a-better-press-release) - Want to create buzz for your business? Whether it’s new data you’d like to share, a product launch, event, partnership, or charity initiative, share the news with a press release. They’re easy for journalists to read, especially when they’re well written; the information is direct, organized, and gets straight to the point. Fine-tune your press
- [Event Marketing in 4 Easy Steps](https://robinsamora.com/2022/06/event-marketing-in-4-easy-steps) - Hosting an event is still an important part of a company’s small business PR strategy. But how do you simplify the event marketing process with so many variables. The Reader’s Digest Version of Marketing Your Event 1. List your event Eventbrite, Facebook, Meetup. These are just a few places to list your event to reach
- [How to Add Experiential Marketing to Your Event Calendar](https://robinsamora.com/2022/06/how-to-add-experiential-marketing-to-your-marketing-plan) - Marketing is all about showing – and telling. You can tell your audience that your product or service is the best till you’re blue in the face, but it won’t make an impact unless you show why it’s the best or how it solves their problem. You might be surprised at the number of advertising
- [Top 5 Components of a Marketing Plan](https://robinsamora.com/2022/06/top-5-components-of-a-marketing-plan) - What should be included in a marketing plan? Stay tuned. A marketing plan is a blueprint to connect your ideal target audience with your products or services, and turn potential prospects into buyers. What should be in your marketing plan? 5 Key Elements of a Marketing Plan 1. Market Research Market research sets the stage
- [4 Steps to Expand Your Influence and Build a Sales Funnel on LinkedIn](https://robinsamora.com/2022/06/4-steps-to-expand-influence-linkedin) - You can buy ads on Facebook and Instagram to generate leads, but there are plenty more marketing strategies to increase sales on other platforms. LinkedIn ranks the highest in the B2B space. It’s for professionals and marketers looking to build their brand, expand their influence, and improve social selling – the art of building and
- [3 Marketing Tips to Boost Your Online Reputation](https://robinsamora.com/2022/05/3-marketing-tips-to-boost-your-online-reputation) - Your reputation is everything in marketing. Building it takes time and care, so it’s best to be proactive. How do you do that? Stay tuned. If you're looking to preserve your brand’s reputation and boost sales, here are 3 small business marketing tips you’ll want to know. How to Boost Your Online Reputation and Sales
- [10 Point PR Checklist [Resource Guide]](https://robinsamora.com/2022/05/10-point-pr-checklist-resource-guide) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]There’s no time like spring to start thinking about new ways to get more press and how to get publicity for your business. But before the flurry of
- [How to Maximize LinkedIn’s Creator Program](https://robinsamora.com/2022/05/how-to-maximize-linkedins-creator-program) - How can you create better content? Here are some marketing tips to win at LinkedIn’s Creator Accelerator Program. Listen in. If you’re wondering how to create a buzz for your business and write a lot of content, here’s one way to do that. 4 Marketing Tips to Ace LinkedIn’s Creator Program 1. Consume as much
- [How to Build an Audience for Your Business on Reddit (2022 UPDATED)](https://robinsamora.com/2022/04/how-to-build-an-audience-for-your-business-on-reddit-2022-updated) - Reddit is basically a marketer’s dream. Every subreddit – or online forum that covers a specific topic – builds an audience where every user has something in common. It’s almost like hitting a marketing jackpot for your niche, with 430 million users per month and 52 million active users a day! If you think about
- [LinkedIn Marketing Just Got Better with New Creator Mode](https://robinsamora.com/2022/04/linkedin-marketing-just-got-better-with-new-creator-mode) - If you’re one of the millions of people who think that LinkedIn is almost entirely for networking and keeping in touch with connections, make room for some updates. The platform isn’t just a ‘nice to have’, I’m calling it a must-have in your B2B marketing and PR plan. LinkedIn recently revamped some of its
- [Marketing Tip: New LinkedIn Video Options and How to Ace Them](https://robinsamora.com/2022/03/marketing-tip-new-linkedin-video-options-and-how-to-ace-them) - If you’re in the B2B space, you’ve probably been using LinkedIn for years. It’s considered the #1 social media platform for networking, keeping up with competitors, and learning more about trends in your industry. For many, it provides the best marketing ROI for small business. To stay current with other networks, LinkedIn is diving into
- [3 SEO Marketing Tips from Fiverr and a Friendly Follower](https://robinsamora.com/2022/02/3-seo-marketing-tips-from-fiverr-and-a-friendly-follower) - This month, I’ve been busy working on a new website that we’ll be launching shortly. It will be exclusively about marketing grants to help companies grow their business despite setbacks from the pandemic. Is it the best secret in town? You bet! As we were building this website, we needed to figure out how to
- [Top 6 PR Trends to Watch in 2022](https://robinsamora.com/2022/01/top-6-pr-trends-to-watch-in-2022) - If you’re in marketing, PR or own a business – it’s an understatement to say that the past two years have been challenging. How do the uncertain circumstances of COVID-19 and the back and forth of the post-pandemic affect Digital PR? How to Shift and Keep Up with PR Changes in 2022 1. Keep producing
- [Marketing Tip: How to Build Your Social Media Following in 2022 [for Zero Cost]](https://robinsamora.com/2022/01/marketing-tip-how-to-build-your-social-media-following-in-2022-for-zero-cost) - I’m a firm believer that social media isn’t everything, and you shouldn’t concentrate all of your time online – but learning social media marketing and its nuances will help grow your business, visibility, and brand reputation. I sing its praises, yet understand the behind the scenes work of building a rock-solid marketing plan and implementing
- [3 Ways to Find Daily Email Marketing Inspiration](https://robinsamora.com/2021/11/3-ways-to-find-daily-email-marketing-inspiration) - Want to find out how to create daily email content, without going crazy? Listen in for some tips. Finding inspiration to create daily email content isn’t that hard, once you realize what makes your clients open their inbox in the first place. Here are a 3 marketing tips to get you started. What’s New in
- [How to Create Engaging Sponsored Marketing Material](https://robinsamora.com/2021/11/how-to-create-engaging-sponsored-marketing-material) - Want to create sponsored content that doesn’t look salesy? Here’s how. While some savvy social media users can smell a sponsored ad a mile away, not every post needs to look so promotional. Here’s how to combine exciting sponsored content that’s engaging without looking too salesy. Create Value, Not Just Content Before you post anything,
- [Public Speaking Test [Where Do You Need to Improve?]](https://robinsamora.com/2021/11/public-speaking-test-where-do-you-need-to-improve) - Public speaking has taken on a new meaning in the age of virtual presentations. But just because you’re delivering from home doesn’t make presenting online any less daunting. In fact, virtual presentations can be more nerve-racking. Instead of a room filled high energy and applause, you might have technological delay, awkward silence, blinking eyes, and
- [How to Use Nostalgia Marketing to Reach New Audiences](https://robinsamora.com/2021/11/how-to-use-nostalgia-marketing-to-reach-new-audiences) - Looking to tap into nostalgia marketing for your next campaign? Tune in for some ideas. With so many challenges today, more people are looking back at simpler times and buying accordingly. So, how do you use nostalgia marketing work to reach new audiences? 1. Reintroduction Through New Media From movies to groceries, there are countless
- [4 Email Marketing Strategies that Win Business](https://robinsamora.com/2021/10/4-email-marketing-strategies-that-win-business) - Want to master the in-box and win new business? Stay tuned. Email marketing is still one of the most effective ways to connect with prospects and your current customers to build like, know, trust and believability, and also increase sales. Here are 4 email marketing tips to help you get there. 1. Understand Email Segmentation
- [8 Marketing Tips to Reach Teens](https://robinsamora.com/2021/10/8-marketing-tips-to-reach-teens) - You probably spend most of your marketing efforts trying to reach adults, but what about the teenage market? Teens make up about 13% of the U.S. population and they’re constantly buying – with their own budgets and with the help of their parent’s wallets. Here are 8 tips to help market your brand to teens.
- [5 Marketing Tips for Phone Prospecting](https://robinsamora.com/2021/10/5-marketing-tips-for-phone-prospecting) - Do you Smile and Dial to bring in business? Here are 5 steps to make phone prospecting more productive. I joke sometimes when I ask a business owner if they ‘”give good phone.” The truth is, telemarketing is still an effective tool to reach new customers, as long as you have a strategy before making
- [Marketing Checklist for Logo Designers](https://robinsamora.com/2021/10/marketing-checklist-for-logo-designers) - In the market for a new logo or want to rebrand? Here’s a checklist of what you need to know. Want to create an attention-grabbing logo, one that speaks to your brand and your customer? 1. Make a Lasting First Impression A logo is your company’s first impression, so make it visually striking, legible, and
- [How to Rock Your Next Digital PR Campaign](https://robinsamora.com/2021/10/how-to-rock-your-next-digital-pr-campaign) - If you’re a savvy business owner, you probably know about digital PR. It’s an online marketing strategy that focuses on making connections with big media outlets, digital publications, and social media platforms to get you more visibility, SEO, and quality backlinks. It can be challenging unless you understand how it works. 6 Simple Steps to
- [3 Marketing Tips to Maximize Media Placement](https://robinsamora.com/2021/10/3-marketing-tips-to-maximize-media-placement) - Want to know the best ways to maximize media placement? Start with these three marketing strategies. With so much access to internet media, customers need 28 – 62 touchpoints before they’re ready to buy. And with so much noise in the marketplace, you need to maximize media placement. What are the best ways? 1. Pitch
- [Marketing Ideas from a 7 Year-Old](https://robinsamora.com/2021/09/marketing-ideas-from-a-7-year-old) - Do kids say the craziest things? Maybe we should celebrate their creativity! Here’s a marketing idea from a 7 year-old that turned a few heads. Listen in. Here’s a Business Idea that Got My Attention. Today, I’m going to not give you marketing tips, but talk about marketing inspiration from a 7-year old boy, whose
- [The 3 B’s to Marketing Generation Z](https://robinsamora.com/2021/09/the-3-bs-to-marketing-generation-z) - Are you marketing to Gen Z? Here’s some insight you should know. A recent marketing study revealed 85% of Generation Z participants believe corporations should be making an effort to create a better world. If you’re under 30, you probably fall in the Gen Z category. Whether you agree with their sentiments or not, corporations
- [3 SEO Marketing Tactics for Better Ranking](https://robinsamora.com/2021/09/3-seo-marketing-tactics-for-better-ranking) - Want to stay on top of the latest trends in SEO? Listen to these 3 SEO Marketing tips to improve your website’s ranking. The latest marketing trends in SEO can enhance your content marketing strategy, but not if you aren’t open to finding out what they are or taking action. Let’s dive in to see
- [5 Public Speaking Tips to Nail Your Next Hybrid Event](https://robinsamora.com/2021/09/5-public-speaking-tips-to-nail-your-next-hybrid-event) - If you’re an expert, you know public speaking is a powerful marketing tool to build your brand, boost your reputation, and drive leads. Whether you consider yourself a speaker or have been giving it some thought, one thing is for sure. The speaking landscape has shifted over the last two years from all virtual, to
- [4 Steps to Handle a PR Scandal](https://robinsamora.com/2021/09/4-steps-to-handle-a-pr-scandal) - If you’ve ever been in the midst of a PR scandal, you know that there’s a right way and a wrong way to handle it. Here’s what to do. Communication is key especially in a PR crisis. What you have to remember is that you have to react order strategically and soundly, and follow these
- [3 PR Tips Before You Hit Send](https://robinsamora.com/2021/09/3-pr-tips-before-you-hit-send) - Ready to email a pitch to a busy journalist? Here are 3 marketing tips that can help you stand out before you hit “send.” If you’ve spent the time writing a PR pitch, you want to make sure it’s perfect. Double check that you’ve included these three key elements: 1. Write Eye-Catching Subject Lines A
- [3 Marketing Tips to Brainstorm Writing Ideas](https://robinsamora.com/2021/08/3-marketing-tips-to-brainstorm-writing-ideas) - Struggling to come up with topics for your next writing piece? Here are some tips to get your creative juices flowing. If you’re a marketer, sometimes you come up empty handed in the idea department, especially if you’re feeling stressed, overwhelmed or just blah. Here are 3 strategies to keep ideas flowing: 1. Write What
- [6 LinkedIn Content Ideas and Marketing Tips for 2021](https://robinsamora.com/2021/08/6-linkedin-content-ideas-and-marketing-tips-for-2021) - If your LinkedIn marketing strategy is “throwing darts” to see what sticks, maybe there’s a better way. Who needs to do more work for less results? Make the most out of your LinkedIn marketing strategies for the rest of 2021, using these content ideas and marketing tips: Take Advantage of Different Features and Creator Tools
- [4 Ways to Know if Your Business Idea is Marketable](https://robinsamora.com/2021/08/4-ways-to-know-if-your-business-idea-is-marketable) - How do find out if your business idea is marketable? Here’s some insight to help you decide. Although businesses are facing unprecedented challenges and adapting to survive, the ways to identify a great business idea remain the same. Ask yourself these 4 key questions to see whether your idea is worth investing your time, money
- [Marketing Insight – How to Hide Instagram Likes](https://robinsamora.com/2021/08/marketing-insight-how-to-hide-instagram-likes) - On Instagram and want to hide your number of likes? Here’s how to do it and some insight why they’re making the change. Why Instagram is Hiding Likes and How to Do it It’s official. Instagram is now giving you the ability to hide “likes” so users can concentrate on feeling good about creating content
- [5 Buzzfeed Marketing Tips for Easy Reading](https://robinsamora.com/2021/08/5-buzzfeed-marketing-tips-for-easy-reading) - Buzzfeed is synonymous with the “listicle” blog, a hybrid of a blog and easy-to-read list. Want to master their formula? Listen in. You can learn so much from mastering Buzzfeed’s formula for breaking down practically any topic into fun bullet points. Here’s how they do it. 5 Buzzfeed Marketing Tips for Easy Reading 1. The
- [Nextdoor or Alignable: Which Is Better to Market Your Business?](https://robinsamora.com/2021/07/nextdoor-or-alignable-which-is-better-to-market-your-business) - If you’re looking to engage with a local audience and get more business closer to home, check out Nextdoor and Alignable. They’re both social media marketing platforms that focus on connecting local communities and can help small business owners gain visibility, build brand awareness, and attract a steady stream of customers or partners. So, which
- [5 Marketing Tips for an Awesome “About Us” Page](https://robinsamora.com/2021/07/5-marketing-tips-for-an-awesome-about-us-page) - Your “About Us” page can be a customer’s first impression of your business. Here are some marketing tips to make it great. 1. It’s not “about” you, it’s about your customers. This might seem ironic, but it’s key. People want to know how they can benefit from your business. So, tell them about the great
- [Marketing Platforms: Is Clubhouse Right for Your Business?](https://robinsamora.com/2021/07/marketing-platforms-is-clubhouse-right-for-your-business) - By now, I’m sure you’ve heard of Clubhouse. It’s a new and popular social media marketing platform that’s focused on audio only content. Just over a year old, Clubhouse is an invitation only platform popular with entrepreneurs, experts, and thought leaders joining from a variety of industries. If you haven’t been invited yet, don’t worry.
- [How to Make the Most of Social Media Marketing](https://robinsamora.com/2021/07/how-to-make-the-most-of-social-media-marketing) - You can’t even get out of bed without being bombarded by social media. Mobile phones, iPads, retargeting and all those notifications… So how can you make the most of it, listen in. 1. Connect with your audience. Social media is a great place for people to connect, which is why it’s so popular. Like, react,
- [6 Ways to Improve Your Social Media in the Next 6 Months [2021]](https://robinsamora.com/2021/07/6-ways-to-improve-your-social-media-in-the-next-6-months-2021) - You don’t need to be a wiz to see that social media trends are constantly changing. With over 91% of businesses using social media as part of their marketing mix, what you can do as a marketer right now and over the next six months of 2021, can make a difference. Engagement rates matter. Monitor
- [4 Ways Animals Can Boost Your Marketing Campaign](https://robinsamora.com/2021/07/4-ways-animals-can-boost-your-marketing-campaign) - Bet you didn’t know July is “Wild about Wildlife” month! Here are some ways your marketing team can take advantage of it! 1. Pets are good for business. Really! They make employees happier, and customers love it when you welcome their furry friends. You can allow pets inside, offer pet-safe snacks (like Starbuck’s “pup
- [Medium: A Marketer’s Secret Weapon](https://robinsamora.com/2021/06/medium-a-marketers-secret-weapon) - If you’re looking to increase traffic, improve website SEO with backlinks, and build brand authority, consider using Medium. It’s a content-sharing website where readers and creators come together to write, read and connect on topics of all types. The platform averages 150 million visitors every month and stats show that it’s the 85th most visited
- [5 Lessons Marketers Could Learn from Surfers](https://robinsamora.com/2021/01/5-lessons-marketers-could-learn-from-surfers) - Part of the beauty of working remotely is being able to travel and schedule work on your terms -- whether that means working four days for eighteen hours a day (not a good idea) or working a week straight and taking four days off. That’s where I am as I write this. The town where
- [How to Ditch PowerPoint in Your Next Marketing Presentation](https://robinsamora.com/2021/02/how-to-ditch-powerpoint-in-a-marketing-presentation) - If you’re in marketing or sales, you’re probably so accustomed to using PowerPoint in presentations that it almost becomes a crutch. Sure, you need content for webinars and when you’re training large groups, but what about when you’re meeting virtually or in a small group? This morning, I was scanning my daily Feedly.com library, and
- [5 Lesser-Known Social Media Marketing Platforms](https://robinsamora.com/2021/02/5-new-social-media-marketing-platforms) - Are you looking to refresh your social media activity? Maybe you’re plagued by the mainstream algorithms or just want to switch things up. With tech, apps, and social media changing by the minute, here are a handful of alternative social media platforms to consider. Take a look at what Search Engine Journal writes in one
- [Are You Working In Your Business vs On Your Business? [5 Mistakes to Avoid]](https://robinsamora.com/2021/02/are-you-working-in-your-business-vs-on-your-business-5-mistakes-to-avoid) - Did you know that 50% of small businesses fail after five years and 70% of small business owners fail in their tenth year? How do you beat the odds? First, you need to take a hard look at where you are now and where you want to go. One thing is for sure, you’ll never
- [5 Marketing Tips to Get Sponsors for Your Virtual Event](https://robinsamora.com/2021/03/5-marketing-tips-to-get-sponsors-for-your-virtual-event) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Think it’s hard to find sponsors for an online event? Not if you have some insight on how to encourage and wow potential partners. Recently, Eventbrite shared some thoughts on how to win new sponsors and maximize their
- [7 Easy Ways to Repurpose Video](https://robinsamora.com/2021/03/7-easy-ways-to-repurpose-video) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]If you haven’t jumped on the video marketing brand wagon, it’s not too late. One of the biggest takeaways from the pandemic is that having a digital presence is more important than ever. Whether you’re a beginner or
- [7 Pitch Ideas to Get Media Attention](https://robinsamora.com/2021/03/no-cost-marketing-7-email-pitch-ideas-you-can-write-in-your-sleep) - If you think that the only way to get a reporter’s attention is with a press release, think again. Email marketing also works to let journalists know who you are, what you’re up to, and why they should take notice. It’s a no-cost PR pitch strategy that works. What can you write about in an
- [7 Steps to Get More Facebook Followers](https://robinsamora.com/2021/04/7-steps-to-get-more-facebook-followers) - Using Facebook for marketing and getting nowhere? Or, maybe it just seems that way. Before you go running off and hiring a digital marketing agency to gain followers, know what you want to create a marketing strategy that fits. Then, take a look at these DIY ideas to help grow your Facebook audience and make
- [7 Public Speaking Tips Every Marketer Should Know](https://robinsamora.com/2021/04/7-public-speaking-tips-every-marketer-should-know) - Even though you may not be in front of a crowded room just yet, learning the Art of Public Speaking or at least faking it until you make it, is a good strategy to improve your marketing skills and presence. Speaking in public is a top fear, but it doesn’t have to be. Practice, preparation,
- [40+ Free Stock Photo Sites for Marketers](https://robinsamora.com/2021/05/40-free-stock-photo-sites-for-marketers) - Three weeks ago, I sent a list of 25 high-quality free photo sites to several webinar participants who wanted to know if there were any ‘good’ sites, with stock images you could actually use. I’m a fan of using free photos and select paid images (usually on a special deal) for content marketing and to
- [5 Neuromarketing Tips to Create a Website That Converts](https://robinsamora.com/2021/04/5-neuromarketing-tips-to-create-a-website-that-converts) - When you designed your website, did you think about the kind of experience a visitor might have when they land on your site? A good website designer takes into account the principles of psychology and neuromarketing and its impact on customer conversion. What’s neuromarketing? An article in Harvard Business Review refers to it as a
- [Link Your Website to Staples Directory for SEO Juice and Marketing Power](https://robinsamora.com/2021/04/link-your-website-to-staples-directory-for-seo-juice-and-marketing-power) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.9.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″]I love free marketing, visibility, and SEO juice – and I’m always on the lookout for opportunities to help promote small businesses. As it turns out, so is Staples. This week, I had a conversation with
- [5 Ways to Promote Yourself Without Bragging](https://robinsamora.com/2021/05/5-ways-to-promote-yourself-without-bragging) - Do you feel ‘funny’ about promoting yourself? Surprisingly, it’s a comment I hear from men and women who are experts, consultants, and accomplished professionals. Is it a lack of confidence, a voice from the past about not being good enough or a fear of being recognized? A healthy dose of self-esteem is important to be
- [6 Content Marketing Strategies to Gain More Opt-ins](https://robinsamora.com/2021/05/6-content-marketing-strategies-to-gain-more-opt-ins) - Whether you’re writing a blog or posting to social media, content is key. Creating content that’s going to add value to your brand and build sales can take you from just getting likes to growing your email list. And a well-developed content marketing strategy can get you in front of your ideal customer until they’re
- [6 Marketing Tips to Grow Your YouTube Channel](https://robinsamora.com/2021/06/6-marketing-tips-to-grow-your-youtube-channel) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]If you’re on the fence about using YouTube or shooting video for your next marketing campaign, it may be time to rethink your strategy. Video is watched more than any other type of online content, and posting on YouTube
- [5 Marketing Tips to Maximize Online Conferences](https://robinsamora.com/2021/06/5-marketing-tips-to-maximize-online-conferences) - Want to know how to make the most out of online conferences? Listen to these 5 tips. 1. Set a clear goal. If you know what you want tolearnyou’re more likely to leave the conference feeling Otherwise, you’ll wonder why you spent all that time and effort to attend. Your time is valuable! 2. Make asolid plan. Did you check out
- [Improve Your SEO Marketing with the EAT Strategy](https://robinsamora.com/2021/06/improve-your-seo-marketing-with-the-eat-strategy) - Want some SEO marketing tips you can use today? Listen in. Many small business owners don’t have a SEO marketer on their teams. They’re doing SEO marketing themselves getting decent traffic at a price they can afford, unless they’re hiring a SEO marketing specialist. If you’re looking to improve your SEO and keep things in-house, consider the EAT strategy. Build Your Expertise. Google perceives you as an expert
- [4 Marketing Tips to Refresh Your Newsletters](https://robinsamora.com/2021/06/4-marketing-tips-to-refresh-your-newsletters) - Email marketing is alive and well and bringing in lots of money if you do it right. So, here are some tips to freshen things up, especially your newsletters. You know how much time and effort it takes to write a newsletter or blog. If you’re watching your numbers and the numbers are moving in the wrong direction, here are four
- [3 Marketing Tips to Overcome Sales Challenges](https://robinsamora.com/2021/05/3-marketing-tips-to-overcome-sales-challenges) - Want to be successful in sales? Learn the Art of Prospecting and how to overcome prospecting challenges. Here are some tips to up your game. 3 Marketing Tips to Overcome Sales Challenges 1. What are you looking to do? Sounds like a no-brainer but clarity is key – know what you want and it will be easier to get. And forget about you in the get-to-know-you agenda, it’s
- [3 Video Marketing Tips for Better LinkedIn Ads](https://robinsamora.com/2021/05/3-video-marketing-tips-for-better-linkedin-ads) - Tired of posting articles on LinkedIn? Why not try video ads to capture your target audience’s attention? Here are some tips. 3 Video Marketing Tips for Better LinkedIn Ads 1. Create a video demo with an offer. People are searching LinkedIn for new ideas and are always interested to see how a product or service
- [3 Important Lessons Crazy Clients Teach You](https://robinsamora.com/2014/08/3-important-lessons-crazy-clients-teach) - I wish I could tell you that business was always a breeze and a field of roses scented my office day after day. Though I do love roses, and even more appreciate them as a gift (hint hint) the flourishing fields of commerce (and e-commerce) sometimes brings a client or two that don’t fit into
- [Guest Blog by Belinda Rosenblum: On Money, Self-Worth & Promoting Yourself, Week 1](https://robinsamora.com/2014/09/guest-blog-belinda-rosenblum-money-self-worth-promoting) - Last week, I was a guest at the New England Speaker’s Association meeting and auction, and got reacquainted with Belinda Rosenblum – a Wealth Expert, CPA and Founder of OwnYourMoney.com. Belinda and I sat next to each other and talked about business, blogs and babies. She has a one-year old, and mine are traveling the
- [It's all about Facebook!](https://robinsamora.com/2014/10/robins-rainmakers-facebook) - If you are keeping up a bit with all things Facebook, you might have heard grumblings and rumblings about how Facebook is not yielding the results it used to give and that in order to be ‘seen’ we need to start paying for advertising. Well I am here to tell you; don’t believe everything you
- [5 Tips for Creating a Memorable Tagline](https://robinsamora.com/2015/06/5-tips-for-creating-a-memorable-tagline-funny-example) - I always like to see what small business owners are doing to create a buzz and promote their services. The more unique, the more I remember – and hopefully that’s the case with attracting your target audience. The #1 objective is to stand out and get noticed. If you get a buying reaction that sticks,
- [7 Quick Fixes for Facebook Ad Mistakes](https://robinsamora.com/2018/03/7-quick-fixes-facebook-ad-mistakes) - For most brands marketing products or services, Facebook is a must-have social media platform. Its’ robust analytics, audience insights and targeting capabilities are second to none – and make it easy for businesses of all sizes to reach key prospects and customers from all corners of the world (sometimes for pennies on the dollar). We’ve
- [3 Ways to Newsjack and Get Free Press](https://robinsamora.com/2018/03/3-ways-newsjack-get-free-press) - Most marketing and PR folks are familiar with newsjacking, but many business owners or professionals don’t know quite it is or how to use it to their advantage. Truth is, the Oxford Dictionary shortlisted the term as a 2017 Word of The Year – but then again, so was unicorn. Newsjacking provides a way to
- [Pinterest is One Giant Search Engine [Marketing Tips to Grow Your List]](https://robinsamora.com/2018/09/pinterest-marketing-tips) - Pinterest, the visual social media platform that you might have thought was just for dream vacations, brides, and ideas on how to decorate your home, isn’t that way anymore. It’s a growing platform to gain new business, create a sales funnel, and grow your email list. With over 250,000 users every month, Pinterest has a
- [Podcasting to Grow Your Business [Here’s How]](https://robinsamora.com/2018/09/podcasting-to-grow-your-business-heres-how) - Podcasting is one of the easiest ways to get free publicity to grow your business. It’s inexpensive to get into (or even free with apps like Anchor). Take a test drive and see for yourself. You’ll be amazed! Next Monday, September 17th, as part of my Small Business Marketing Strategies Meetup, we’ll feature WBZ host
- [How to Sell Like Crazy Through Networking Online and Offline](https://robinsamora.com/2018/10/sell-through-networking) - Whether you’re an introvert or an extrovert, you hate it or love it, networking is an important part of your marketing strategy. You might think it’s a waste of time, an insincere playground, or an enjoyable pastime with friends. What you think makes it real. The secrets of networking or working a room, online and
- [Market Your Business Like A Pro with these 5 No-Cost Tools](https://robinsamora.com/2019/02/market-your-business-like-a-pro-with-these-5-no-cost-tools) - Do you ever feel like you’re so caught up IN your business that you don’t have time to work ON your business? You know what you need to do, but you can’t find the time to actually do it. There are tons of free, time-saving marketing tools available to help you promote your brand. In
- [7 Instagram Hacks to Grow Your Business](https://robinsamora.com/2019/01/7-instagram-hacks-to-grow-your-business) - Is Facebook losing steam? Many say yes, but just the opposite is true for its sister company Instagram with over 1 billion monthly active users and 500 million daily users. This year, more businesses than ever are flocking to Instagram to promote their products and services, and share their stories. In fact, research from Omnicore.com
- [MORE Marketing & PR Tips to Get Attention [Tips 27 – 52]](https://robinsamora.com/2019/08/more-marketing-pr-tips-to-get-attention-tips27-52) - There are endless ways you can get attention from the media and your customers. After writing my 26 tips last week, I kept thinking about all the ones I didn’t mention. So I thought I’d just go ahead and give your 26 MORE tips to getting your business the attention it deserves. Create a one-sentence
- [5 Creative LinkedIn Marketing Strategies](https://robinsamora.com/2019/04/5-creative-linkedin-marketing-strategies) - LinkedIn should be a B2B marketer’s dream, but sometimes it’s tricky. You want leads, to make new connections, and hopefully get some business. But, let’s be honest, posting can get boring. “Here’s a blog I wrote.” “Here’s an update about my job.” “Congrats on your 10-year work anniversary.” Enough blah blah. Posting blogs and news
- [How to Stay on the Ball (when you lose it)](https://robinsamora.com/2014/03/stay-ball-lose) - No matter how dedicated you may be to your life and business, paying attention, being mindful and going with the flow – sometimes the ball slips from your hands and there’s a choice – to run after it, ask someone to help retrieve it, or let it go and find another ball. Outside circumstances change
- [How to Slam Dunk Your PR](https://robinsamora.com/2014/02/slam-dunk-pr) - March Madness in basketball doesn’t have to mean madness in your own self-promotion or in your business. In fact, madness with the right intention and mindset can become a positive energy to get things done in a quick and efficient way, especially if you have a plan. Your plan doesn’t have to be complicated or
- [How to Blast Past the Competition](https://robinsamora.com/2014/03/blast-past-competition) - If you believe that the competition will annihilate you, it will. If you believe that you offer a unique service, perspective or value to help your target audience – use that as an inner power to propel you. What you believe will set the stage for where you want to go. Use all the bells
- [5 Things New College Grads Need to Know about Building a Great Career](https://robinsamora.com/2014/06/5-things-new-college-grads-need-know-building-great-career) - It’s a story that’s being re-told pretty much everywhere across the country: on the one hand, we have new college grads who can’t find an opportunity that launches them towards a great career, and on the other hand, we have employers that desperately need an infusion of new talent. So why isn’t supply meeting demand?
- [3 Ways to Ride the PR Waves](https://robinsamora.com/2014/07/3-ways-ride-pr-waves) - Summer in New England is the most fantastic of times, especially when you’re a guest at a magnificent beach house near Weekapaug, Rhode Island. I’m grateful for the opportunity to be relaxing for a few days with friends and enjoying fresh oysters from the pond, lobsters that were harvested hours earlier and a new mussel
- [Tweak Your Biz  (Cool New Tool)](https://robinsamora.com/2015/02/tweak-biz-cool-new-tool) - I’m so lucky to have a host of colleagues, spot coaches and friends who share amazing info, websites and tools to make my life easier. They help me save time and brainpower, and I’m grateful for all of their resources – so I can share with you! Let me introduce you to Tweak Your Biz
- [What are you celebrating? (Hint: It’s a TV Commercial)](https://robinsamora.com/2014/05/celebrating-hint-tv-commercial) - It’s May Day – a day of celebration around the globe, often heralding spring – and I’m hopeful here in New England that we’ll see it soon! I’ve always been a believer in celebrating. Some people reflect their accomplishments at the end of each day, others take stock at the end of each month, and
- [4 PR Tips to Get More Earned Media](https://robinsamora.com/2021/05/4-pr-tips-to-get-more-earned-media) - Want to be a better marketer and get more earned media? Here are three marketing tips to help you get more free press. If you’re looking to get more free publicity and be a better marketer you have to understand what’s going on in the mind of a busy reporter. Hint: They never have enough
- [How to Write Press Release That Gets Attention](https://robinsamora.com/2021/04/how-to-write-press-release-that-gets-attention) - Want to write a press release that gets attention? First make sure your marketing efforts are supporting you, and have a consistent message and common goal. Other tips? Listen in. 4 Tips to Write Press Release That Gets Attention 1. A press release is a press release. Nothing more. Not a pitch. Not a bio.
- [3 Marketing Tips to Create an Awesome Virtual Event](https://robinsamora.com/2021/04/3-marketing-tips-to-create-an-awesome-virtual-event) - Have a virtual event coming up and not sure what to do? Listen in for a few tips. Zoom, Google Meet, Facetime, one thing we all have in common today is that we’re forced to get over being camera shy. With everyone in front of screens, how do you create a virtual event that will
- [5 Ways to Build a Virtual Marketing Team](https://robinsamora.com/2021/04/5-ways-to-build-a-virtual-marketing-team) - Need to build a virtual marketing team? Here are some insights to help you get there. Putting together a rock star marketing team can feel like an uphill battle when you’re sifting through resumes and meeting candidates in person. But when you can’t meet face-to-face, the decision-making process can be stressful. Basically, you need a
- [Is Pop-Up Marketing Right for Your Brand?](https://robinsamora.com/2021/03/is-pop-up-marketing-right-for-your-brand) - Is pop-up marketing right for your brand? Before you make that decision, listen to a few tips. Is Pop-Up Marketing Right for Your Brand? Who would have thought that the term “pop-up” would be something fun and exciting and a welcome change from an ad that you don’t want to see. A pop-up experience is
- [3 Reasons Why You Need Digital PR](https://robinsamora.com/2021/03/3-reasons-why-you-need-digital-pr) - Think that marketing is all you need to grow your business? What about adding digital PR to your marketing mix? Here’s what it can do for you. Marketing Tip: 3 Reasons Why You Need Digital PR With all the focus on marketing, sometimes it’s easy to forget about getting PR and free PR is my
- [3 Tips to Beef Up Your Email Marketing](https://robinsamora.com/2021/03/3-tips-to-beef-up-your-email-marketing) - Did you know that 80% of people read emails on their phones? Want to catch more of their attention and build your business? Here are three tips. 3 Tips to Beef Up Your Email Marketing 1. Avoid long messages. Long and wordy sentences are tiring and no one wants to read them. How about adding
- [Why Video Captions Make Marketing Sense](https://robinsamora.com/2021/03/why-video-captions-make-marketing-sense) - Remember when the most important decision on Instagram was which filter to use? Now it’s all about videos to get more viewers. Want a tip to help you get there? Listen in. Instagram has come a long way. You can go live and sell products -- and videos are getting two times more engagement than
- [Before a PR Push, Do This](https://robinsamora.com/2021/02/before-a-pr-push-do-this) - The next time you’re doing a PR push you might want to consider this. Ready for a PR push? You may first want to make sure your company’s social media house is in order. The focus on digital marketing has grown leaps and bounds with consumers on their devices more than ever. What can you
- [5 Reasons You Need Brand Ambassadors to Market Your Business](https://robinsamora.com/2020/09/5-reasons-you-need-brand-ambassadors-to-market-your-business) - Under the Robin Samora brand, I have two business lines; marketing and consulting, and brand ambassadors. They complement each other nicely because marketing needs brand advocates, influencers and followers, and brand ambassadors and promotional campaigns need marketing strategy. For over 20 years, I’ve been a brand advocate promoting big brands and smaller brands, in person,
- [How to Find Podcasts to Book You](https://robinsamora.com/2020/09/how-to-find-podcasts-to-book-you) - When you can’t get in front of a live audience to build visibility and credibility, ramp up your search for podcasts. It may seem time consuming at first, so reset your mindset. Think of it like creating a customized roadmap to reach your marketing goals. Podcasts provide amazing opportunities for promoting your expertise, products and
- [10 Email Marketing Templates to Swipe](https://robinsamora.com/2020/10/10-email-marketing-templates-to-swipe) - [et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]If you’re in business, you’re in sales. And sales (and marketing) keep the doors open. Right now, you may be working from home; prospecting, dialing for dollars, connecting on social media, video conferencing, and networking to find your ideal customer. You’re
- [7 Marketing Tips for Non-Profits During Challenging Times](https://robinsamora.com/2020/10/7-marketing-tips-for-non-profits-during-challenging-times) - Whether you work for a non-profit or support one, the landscape has changed. Fundraising may be more of a challenge, there are fewer face-to-face events, donors may seem less attentive, and discretionary giving may be low. If you’re a smaller non-profit without a national presence and strong platform, the turbulence might threaten your existence. In
- [What We Can Learn from Political Marketing Campaigns [Tips from Turner]](https://robinsamora.com/2020/11/what-we-can-learn-from-political-marketing-campaigns-tips-from-turner) - Today, I’d like to share a message from Josh Turner, CEO at 60secondmarketer about what we can learn from political marketing campaigns. It’s a message not to sway you from one candidate or another – you’ve probably made that decision already. It’s a lesson about marketing, prospects, and your target audience. One Marketing Lesson We
- [9 Marketing Tips to Repurpose Press](https://robinsamora.com/2020/11/9-marketing-tips-to-repurpose-press) - One frequently asked question I get is, “how can I repurpose an article or blog that’s been published about me?” Much of that depends on your marketing goals and your willingness and commitment to see that these action items get done. I’ll assume that you want the biggest bang for your buck, so here goes:
- [7 Marketing Tips to Boost Your E-Charisma](https://robinsamora.com/2020/12/6-marketing-tips-to-boost-your-e-charisma) - If you’re used to lighting up a room with your charisma and getting people’s attention, you might have noticed the playing field has changed. Your energy, the way you stand, your choice in clothes, and what you say are all construed differently now that we’re in Zoom mode. So, how do you boost your charisma
- [8 Marketing Cleanup Tasks to Get Ready for 2021](https://robinsamora.com/2020/12/8-marketing-cleanup-tasks-to-get-ready-for-2021) - What’s marketing cleanup? They’re activities you, your VA or a part-time marketing assistant can do to help streamline online visibility and impact, increase organic search results, and make Google happy. While there’s a lull in sales and activity this holiday season, why not schedule some marketing clean up time so you can hit the ground
- [Marketing Tip: Forget 2020 or Use It as a Planning Guide?](https://robinsamora.com/2020/12/marketing-tip-forget-2020-or-use-it-as-a-planning-guide) - If you’ve followed me for a while, you know I have a habit of looking at the year in review. This year had its challenges with Covid, separation from loved ones, and an ongoing wave of uncertainty wondering what’s next. For your business, your family, and in the big picture, the world. At the same
- [6 Reasons to Write a Book if You’re an Expert](https://robinsamora.com/2021/01/6-reasons-to-write-a-book-if-youre-an-expert) - I’m sure I’m not the only one with a book in my head. You probably have one or more that you’ve been thinking about. The benefits of publishing a book are substantial, even if you don’t sell your book on Amazon. But before you make that decision, check out Amazon Author Central. Look at how
- [Zoom Features for Your Marketing Team](https://robinsamora.com/2021/02/zoom-features-for-your-marketing-team) - Want some Zoom features to share with your marketing team? Listen in. Zoom. Love it or hate it, it is one of the top video communication tools of the past year and it’s only gained more momentum. This week, a viral video showed a lawyer stuck on a cat filter in front of a judge.
- [3 Marketing Tips to Defuse an Upset Customer](https://robinsamora.com/2021/02/3-marketing-tips-to-defuse-an-upset-customer) - Have an upset customer on your hands? If you’re not sure what to do, stay calm and stay tuned. No one wants an upset customer -- it’s bad for business -- unless you know how to turn the situation around. If you’re able to do that, you might actually build a stronger bond and build
- [5 Social Media Marketing Tools You May Not Know](https://robinsamora.com/2021/02/5-social-media-marketing-tools-you-may-not-know) - Looking for some social media tools and resources? Here are some that I recommend to my clients. You can go crazy with all the social media apps and tools that are out there, but there are some that are better than others. Here are five that I’ve recommended to clients; some are free, others offer
- [5 Steps to Manifest What You Want](https://robinsamora.com/2021/01/5-steps-to-manifest-what-you-want) - Looking to get some help on what you want? Let me share what has worked for me and thousands of other business owners who are clear about what they want. Marketing Tip: 5 Steps to Manifest What You Want 1. Be clear about what you want, not what you think you can get. Take your
- [How to Market Your Business with Testimonials](https://robinsamora.com/2021/01/how-to-market-your-business-with-testimonials) - If you’re not taking advantage of customer testimonials, you’re missing a giant marketing opportunity. How to Market Your Business with Testimonials 1. Use your homepage to post reviews. Use testimonials to keep visitors on your site with the ultimate goal to get them in your sales funnel. And if you have a handful of testimonials
- [4 Short-form Video Marketing Trends for 2021](https://robinsamora.com/2021/01/4-short-form-video-marketing-trends-for-2021) - No surprise video is rocking it. And so is short-form video. What are some of the best video trends to watch for? Listen in. 4 Short-form Video Marketing Trends for 2021 1. User-generated content is on the rise. Consumers love it. User-generated video or UGC influences customer’s buying decisions and promotes trust. And brands can
- [26 Marketing & PR Tips to Get Attention in 2020 [Updated]](https://robinsamora.com/2020/07/26-marketing-pr-tips-to-get-attention-in-2020-updated) - For as long as I remember, I’ve always been marketing in one way or another. I started as a Girl Scout, always wanting to sell the most cookies and get my name in the paper. I worked for my Dad at his recording studio, and got involved in countless marketing projects and events through school.
- [How to Write a Pitch for HARO [UPDATED]](https://robinsamora.com/2020/08/how-to-write-a-pitch-for-haro) - [et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Want to save bundles on your marketing and PR budget? Use HARO. HARO (which stands for “Help a Reporter Out – HelpAReporter.com) is a go-to favorite PR resource that every entrepreneur, business owner, expert and author should know about and subscribe
- [7 Ways to Breathe New Life into Old Blogs](https://robinsamora.com/2020/08/7-ways-to-breathe-new-life-into-old-blogs) - I’ve been writing marketing articles and tips for over six years, and posting them on my blog and website. It’s been a successful marketing strategy to build brand authority, organic SEO, and get recognized as a Top 40 Small Business Marketing blog. It takes time, effort, and discipline to write consistently, but I love writing
- [How to Market Your Book in 60-Minutes a Day](https://robinsamora.com/2020/09/book-marketing-in-60-minutes-a-day) - Have you written a book during this down time or have one in the works? Congrats! It takes time, dedication, and more than one set of eyes to publish a book. Whether you decide to go the traditional route with the help of a trusted publisher or self-publish, marketing is essential to selling books. If
- [5 Ways a Strong Personal Brand Will Help Your Marketing](https://robinsamora.com/2021/01/5-ways-a-strong-personal-brand-will-help-your-marketing) - Everyone has a personal brand. You might like yours or hate it. Either way, here’s why it’s important. There are lots of benefits of a powerful personal brand. Let’s look at 5 benefits: 5 Ways a Strong Personal Brand Will Help Your Marketing 1) Build a steady stream of ideal clients. When you position yourself as
- [Marketing Tip:  5 Easy Ways to Leverage Press](https://robinsamora.com/2020/12/marketing-tip-5-easy-ways-to-leverage-press) - Want to create a ripple effect by leveraging your press? Here’s how. If you’re like any business owner, you know how important it is to get the biggest bang for your buck. And, that includes leveraging all the free publicity you worked so hard for. 5 Ways to Leverage Free PR and Get More Visibility
- [Easy Simple Brand Guidelines for Marketing](https://robinsamora.com/2020/12/easy-simple-brand-guidelines-for-marketing) - Ever notice that your logo and colors look different online. The colors aren’t right, the logo isn’t the most current or it just looks off? Here’s an easy way to fix that. Consistency in marketing is everything, right? Well it should be with your brand, the image of your business, who you are and what
- [6 Reasons You Need Publicity in Your Marketing Plan](https://robinsamora.com/2020/12/6-reasons-you-need-publicity-in-your-marketing-plan) - Looking for publicity? It's a free way to gain visibility – but what’s the real reason you want press? To start, free PR and publicity will help build your online reputation, credibility, and increase your expert authority. Plus, you’ll be perceived as an expert. All are key factors in marketing. 6 Reasons You Need Publicity
- [5 Marketing Tips for Guest Blogging](https://robinsamora.com/2020/11/5-marketing-tips-for-guest-blogging) - Want to be a guest blogger? If you’re an expert, it’s a great way to build credibility and get tons of publicity. Here are some tips. 5 Marketing Tips for Guest Blogging 1. Be clear on what you’re an expert on. Sounds dumb, but you can’t be an expert at everything. Confused people never buy.
- [4 Pinterest Marketing Tips to Attract Power Buyers](https://robinsamora.com/2020/10/4-pinterest-marketing-tips-to-attract-power-buyers) - Want Pinterest traffic that will buy? Listen in Today, let’s talk about 4 Pinterest marketing tips to drive power buyers to your website. 4 Pinterest Marketing Tips to Attract Power Buyers 1. Actively seek out new people to follow. Every day, follow new people, comment, save and pin on other people’s boards. This makes you
- [5 Common Social Media Marketing Traps](https://robinsamora.com/2020/10/5-common-social-media-marketing-traps) - Don’t let social media run you. Here are some pitfalls to watch out for. Social media marketing done the right way will help grow your business and a community. Done the wrong way, there are some major pitfalls. 5 Common Social Media Marketing Traps 1. Not paying attention. If you want to be successful, you
- [5 Marketing Tips to Scale Your Business](https://robinsamora.com/2020/10/5-marketing-tips-to-scale-your-business) - Growing a business to seven figures isn’t done overnight. Here’s a quick guide. Want to get your business to the seven-figure mark? Look at some of best practices. 5 Marketing Tips to Scale Your Business 1. Clarity and consistency count. On social media and every platform, make a commitment to be consistent. Create a unified
- [4 Soft Skills You Need in Marketing](https://robinsamora.com/2020/10/4-soft-skills-you-need-in-marketing) - Think you just need hard skills to be a marketer? Not true. Check out these soft skills to add to your tool box. 4 Soft Skills You Need in Marketing It’s not always about being tough as a business person and marketer. Soft skills count too. What skills should you add to your marketing toolbox?
- [7 Marketing Comebacks to How Much Do You Charge](https://robinsamora.com/2020/09/7-marketing-comebacks-to-how-much-do-you-charge) - How much do you charge? Pause, pause. Don’t get mad. Here’s what to say next. If you’re in business, you’ve probably done more than your share of free – when you started, for causes you believe in, or as part of giving back. For those who ask, “how much do you charge?, here’s what you
- [5 Free Photo Sites for Content Marketing](https://robinsamora.com/2020/09/5-free-photo-sites-for-content-marketing) - Need free photos for your marketing projects? If you do any kind of content marketing, you need visuals – photos and images to use on your website, on blogs and articles, and reports – as well as on social media. Here are 5 free photo sites for your next marketing project 1. Unsplash Unsplash has
- [7 Things You Need to Know About Getting on TV](https://robinsamora.com/2019/06/7-things-you-need-to-know-about-getting-on-tv) - There are multiple ways to get press, including pitching to the Wall Street Journal, but I suggest that you become media ready and ready-to-go, before you contact any reporter. When you learn my free publicity strategies and actually get published, there’s no stopping you. You’ll jump for joy, collect logos and links, and fast track
- [What’s a Pod and How Can I Use it on Social Media?](https://robinsamora.com/2020/02/whats-a-pod-and-how-can-i-use-it-on-social-media) - There are over 1 billion users on Instagram, over 2.45 billion on Facebook and 145 million daily users on Twitter. This can make it difficult to stand out. Producing great content isn’t always enough to earn new followers, and advertising can get expensive quickly. One of the best ways to get more brand visibility is
- [Is a Chatbot Right For Your Business?](https://robinsamora.com/2020/03/is-a-chatbot-right-for-your-business) - Most big brands are now using chat, especially chatbots, in their marketing. The AI technology allows website visitors to ask questions and is an easy way to get information without customers having to scan your website for answers. But, is a chatbot right for your business? A chatbot could streamline your marketing, make your company
- [Social Distancing + 3 Virtual Networking Tips](https://robinsamora.com/2020/03/coronavirus-social-distancing-and-3-virtual-networking-tips) - Networking. Marketing. Sales. Some of us love it. Some of us hate it. If you’re a business owner, you know you have to network, especially if your role involves marketing and bringing in sales. Problems pop up when you’re networking as usual but aren’t getting much business in return. What happens if there’s another challenge:
- [18 of My Favorite Social Media and Marketing Tools](https://robinsamora.com/2020/04/18-of-my-favorite-social-media-and-marketing-tools) - As a marketing consultant, I’m always creating lists. Discovering the best new marketing and social media tools, short cuts, and go-to’s for research, creating content, and promoting it. If I got paid by the click, I’d probably be a millionaire. Here’s a list of 18 social media and marketing tools that save me and my
- [Are You Leading a Team in Uncertain Times?](https://robinsamora.com/2020/04/are-you-leading-a-team-in-uncertain-times) - You’re not alone if you’re leading a team in uncertain times. Everyone reacts to change differently and as a leader, you need to be prepared for that. Some of your team might be paralyzed with anxiety, others who seem the most solid, may be heading toward a meltdown. What you need to know is that
- [New LinkedIn Feature Spotlights Your Best Work](https://robinsamora.com/2020/05/new-linkedin-feature-spotlights-your-best-work) - LinkedIn gives you a whole new way to show off your talents. They’ve recently created a “Featured” section that lives right on your profile page. It’s a designated area where you can highlight work that you’d like to feature. Articles you’ve written, images you’d like to promote, presentations that are on the horizon, your latest
- [Is Quora the Best Q + A Marketing Platform?](https://robinsamora.com/2020/06/is-quora-the-best-q-a-marketing-platform) - Want insight on how your customers think and what they need? Look at Quora, the ultimate question and answer site for experts who want to provide value (and get leads), and readers who want guidance (and free advice). It may not seem like the most exciting addition to your social media marketing, but it does
- [How to Find a Savvy Marketing Intern](https://robinsamora.com/2020/06/how-to-find-a-savvy-marketing-intern) - Not only have times changed for business, but for college students looking for internships. In previous years, ambitious college students would be flooding the market, blanketing prospective employers with emails and resumes, and looking for internships to gain experience. Some of that that has changed with the current global situation and remote workforce, but not
- [6 Easy Ways to Use Customer Testimonials in Your Marketing](https://robinsamora.com/2020/06/6-easy-ways-to-use-customer-testimonials-in-your-marketing) - Everybody likes a pat on the back. It feels good and tells you that someone values the work you’ve done. In the online world, customer testimonials are like a digital pat on the back -- with a bonus. You build brand trust, increase your customer base, and ultimately, get more sales. There’s a big difference
- [6 Pinterest Marketing Tips to Drive Traffic to Your Blog](https://robinsamora.com/2020/07/6-pinterest-marketing-tips-to-drive-traffic-to-your-blog) - So you think Pinterest is only for women who want to share their favorite banana bread recipe? Well, think again. Pinterest is, hands down, one of the best-kept secrets in online marketing. And it’s no longer just for niche markets like cooking, DIY, fashion and design. If heavy-hitters like Walmart, Lowes and Apple have figured
- [8 Social Media Marketing Trends for the Rest of 2020](https://robinsamora.com/2020/07/8-social-media-marketing-trends-for-the-rest-of-2020) - In social media, we all know that what’s hot today may not be tomorrow. It’s just the nature of the beast. And in the Covid-19 era, things seem to be changing on a daily basis. One thing that will never change is that it all comes back to your audience. What matters to them? And
- [8 Tips to Avoid Desperation-Driven Marketing in 2020](https://robinsamora.com/2020/07/8-tips-to-avoid-desperation-driven-marketing-in-2020) - Since the shutdowns began in March, the only constant in the business world has been change. Businesses are facing unprecedented challenges and while some are thriving, many more are struggling. If you’re a small business owner, entrepreneur, or even an experienced marketer feeling out of sorts, it’s not wise to pull back all your marketing
- [15 Ways to Get More Facebook Likes [For Your Business Page]](https://robinsamora.com/2017/05/15-ways-get-facebook-likes-business-page) - I’m on a Facebook kick lately – to add to the mix of free and low-budget ideas to promote your small business. And, the reason is pretty clear. If you're a small business owner, consider a Facebook business page. It's another forum to showcase your brand, expertise and personality. Just sitting there, your Facebook page
- [11 Ways to Make Your LinkedIn Profile Stronger](https://robinsamora.com/2017/04/11-ways-make-linkedin-profile-stronger) - Want to be a LinkedIn superstar? Why not, who wouldn't? LinkedIn is the world's largest professional networking platform with 467+ million members, so you ought to look good whether you're promoting your personal or professional brand, or building a sales funnel, online and offline. The basic version of LinkedIn is a no-cost marketing and PR
- [How Do I Get More PR and Online Visibility?](https://robinsamora.com/2015/10/how-do-i-get-more-pr-and-online-visibility) - I love the phrase, “I’m an expert in training!” I heard it before I went on stage at Blogcamp Boston last weekend and asked to use it. Aren’t we all collaborators in the learning process? Getting more online visibility and PR is no different. We teach each other. Here’s a short list to get more
- [How to Master Attraction Marketing](https://robinsamora.com/2020/05/how-to-master-attraction-marketing) - Ready for new clients? Listen for 5 ways to Master Client Attraction. We’re all in this together and doing business in the New Normal. You might be scratching your head thinking, how can I bring in clients or sell my products and services right now? Depending on your business, here are some helpful hints to
- [5 Tips to Remember Before a Skype Interview](https://robinsamora.com/2014/10/5-tips-remember-skype-interview) - As seen on BusinessTips.com This year, I was awarded a promotions recruiting assignment for a Fortune 500 company to help find marketing reps for their car share program in Boston. Since I’ve interviewed hundreds of candidates over the last 13 years for brands like Comcast and CBS, it seemed easy to do, except for one
- [How to Spy on Your Competitor’s Marketing](https://robinsamora.com/2018/06/how-to-spy-on-your-competitors-marketing) - If you’re looking for marketing tips, tools and strategies to build your small business – and are open to looking beyond your own brand, how about doing some competitive analysis? Buzzsumo is a really cool tool and resource that allows you to research your competitor’s content marketing – and much more. It also shares key
- [Podcasting to Gain Expert Status [Video]](https://robinsamora.com/2017/03/podcasting-gain-expert-status-video) - If you’re looking to gain visibility, leadership position as an influencer and build a niche target audience, think about podcasting. It’s a PR and marketing tool that clearly shows you have authority in your industry and helps you to gain credibility. It also builds your reputation as a thought leader and allows you to connect
- [3 Pointers for Landing a Speaking Gig](https://robinsamora.com/2014/03/3-pointers-landing-speaking-gig) - What would March Madness be without 3 Pointers? Not an opportunity to play full court press! To play our best, we need to present our best and there’s no better way to do that than by speaking in front of an audience. Here are my 3 Pointers for Landing a Speaking Gig: Find speaking opportunities
- [7 Ways to Skyrocket Your Executive Presence and WOW a Room](https://robinsamora.com/2019/09/7-ways-to-skyrocket-your-executive-presence-and-wow-a-room) - Have you noticed certain people in the corporate world seem to have a special aura about them? This special aura is hard to describe and define. But, frankly, that’s beside the point, because you instantly “know” when you’re in the presence of such a person -- regardless of whether you’re sitting next to them in
- [Why You Should Have FAQs on Your Website](https://robinsamora.com/2019/03/why-you-should-have-faqs-on-your-website) - FAQs have been considered a “must-have” page on websites for several decades to help potential clients learn about your company and decrease purchase anxiety. Having a FAQ page also saves you the time of having to answer the same, repeated questions, and it’s also a great place to capture voice search queries for your company
- [Why You Need Alt Text Descriptions for Every Photo](https://robinsamora.com/2020/01/why-you-need-alt-text-descriptions-for-every-photo) - I’ve said it a million times: Interesting, relevant content is the most important part of your website. You should also keep in mind that engaging and visually appealing images are what keep people’s attention once they find you. A good image is worth a thousand words, and at least two of those words should be
- [5 Tips to Promote Your Podcast On a Budget](https://robinsamora.com/2020/01/5-tips-to-promote-your-podcast-on-a-budget) - Did you know that there are more than 700,000 active podcasts on-air now? It seems like anyone worth listening to has a show. People are busier than ever, so listening to a podcast on the way to work, as you cook dinner or while your kids watch Frozen for the hundredth time makes it easy
- [5 Email Marketing Strategies to Convert Customers](https://robinsamora.com/2020/02/5-email-marketing-strategies-to-convert-customers) - Did you know that it takes about 10 marketing-driven touchpoints for a lead to convert? Not all of these will be email, but perhaps the majority. Email marketing is an easy way to personally reach and message your customers. If you have a lead magnet (freebie, video, special report) that’s getting a ton of leads
- [Watch Ana Ace a Facebook Live Interview Despite Landscapers, Noise and Pixels [From Puerto Rico]](https://robinsamora.com/2017/01/watch-ana-ace-facebook-live) - This morning there was zero time to prepare for a Facebook Live interview, but isn’t that the point? Ana, my client from the Spanish Immersion School in Rincon, texted me that she was coming over in 10 minutes because she told her class she was going live in 30 minutes. She not only told her
- [7 Insider Secrets | How to Get Free Publicity and Outsmart Your Competition](https://robinsamora.com/2019/05/7-insider-secrets-free-publicity) - Don’t know how to get media attention? Jump on board and read along. Getting media attention and free publicity can give your prospects and customers a wink, nod, and boost in confidence to work with you, and keep working with you. Free press and lots of it on a consistent basis, raises eyebrows and makes
- [4 Reasons You Need a Blog for Your Small Business Website](https://robinsamora.com/2019/10/4-reasons-you-need-a-blog-for-your-small-business-website) - It’s Tuesday. Blog day. You stare at it on your calendar. You block out two hours a week, and you always dread those two hours. Do you really need a blog on your website? Is anyone reading it? What’s the point? As someone who blogs almost weekly, I get it. You feel like there are
- [Top 5 Free Design Tools to Create Social Media Posts](https://robinsamora.com/2019/11/top-5-free-design-tools-to-create-social-media-posts) - For most companies, social media is an absolute necessity as part of their marketing strategy. In fact, according to research from Statista, 91% of businesses will use social media by the end of the year. It’s not a news flash that your prospects and customers expect you to stay connected. They want to get to
- [Is LinkedIn the New Facebook?](https://robinsamora.com/2019/12/is-linkedin-the-new-facebook) - Once upon a time, LinkedIn was for finding jobs and connecting with professionals in your field. It was a professional social networking platform, but is it still? Yes, with even more opportunity to showcase your personal brand and business. Most people post articles, career news, company updates, etc. But, some personal and other more Facebook
- [Facebook Business Page Changes You Need to Know](https://robinsamora.com/2019/12/facebook-business-page-changes-you-need-to-know) - Pesky Facebook developers are at it again. They’re always making changes, but as one of the biggest tech companies in the world, you’d expect that. By 2020, more people will have internet than not, and more people will have mobile phones than running water or electricity. I even read a statistic that there are more mobile
- [Who is #Potsquatch and How Did He Go Viral? [Video]](https://robinsamora.com/2017/02/potsquatch-go-viral-video) - Potsquatch caught Meteorologist Jennifer Pagliei of WWLP Springfield, MA off guard when he video bombed her live blizzard report about 10 days ago. Here’s the video in case you missed it. It was a publicity stunt that went viral. So far, it looks like the video has been viewed 2,244,874 times and counting. The clip
- [9 Simple Strategies to Get Free Publicity](https://robinsamora.com/2018/03/9-simple-strategies-get-free-publicity) - Whether you’re a small business owner or Fortune 500 brand, publicity is a blessing, especially when it’s free! Use these marketing and PR strategies – in combination with all the latest tools and apps to get the biggest bang for your buck. The ultimate goal is to promote your brand, without breaking the bank! 9
- [How to Calm Your Nerves Before Speaking](https://robinsamora.com/2020/02/how-to-calm-your-nerves-before-speaking) - Public speaking ranks up there with thinking about moving. It can be extremely stressful. Luckily, there are ways to calm your nerves before getting in front of a room or on stage. Here’s a handful of tips to help you be less nervous and more confident. Be prepared. If you’re using powerpoint in your presentation,
- [The Dos and Don’ts of Adding Music on Your Video](https://robinsamora.com/2020/02/the-dos-and-donts-of-adding-music-on-your-video) - If you’re on a mission to create more videos this year, you’re spot on. Videos are the most watched content on social media. And, if you’re thinking of adding music to those videos, you’re at the right place at the right time because today, we’re going to talk about a handful of do’s and don’ts
- [How to Write a Winning Press Release](https://robinsamora.com/2019/08/how-to-write-a-winning-press-release) - Before getting started, go through this checklist: ____YES ____NO Is this “newsworthy”? ____YES ____NO Does this fit my overall brand message? ____YES ____NO Do I want this to “live forever” on the web? ____YES ____NO Do I have my 3-4 keywords and phrases ____YES ____NO Do I have professional press release writing talent & experience
- [Here’s What You Need in Your Media Kit](https://robinsamora.com/2019/09/media-kit) - If you’ve taken the leap to become press-worthy, first of all, congratulations! It’s essential that you’re prepared to showcase who you are and your accomplishments, as well as be armed to present your expertise and story in a way that is professional, organized and interesting. Every reporter has an audience they are catering to, and
- [Public Speaking for Executives: The Original Social Media](https://robinsamora.com/2019/09/public-speaking-for-executives-the-original-social-media) - Guest Article By David Newman You’re blogging. You’re tweeting. You’re linked in. You’re creating videos and articles and whitepapers. All of that is great, but let’s not forget that social media is — first and foremost — social! It’s personal. And that person is YOU. The ultimate test of a thought-leader is the answer to
- [Share the Love with PR for Your Business](https://robinsamora.com/2016/02/share-the-love-with-pr) - Without sales we wouldn’t be in business. And who brings us business? Customers of course! It might be easier for big businesses to spend more freely in buying customer happiness, but you don’t have to be a Fortune 100 brand to show you care. Small businesses can love even more tenderly! In 13 Ways to
- [The Science Behind Setting Goals](https://robinsamora.com/2016/01/the-science-behind-setting-goals-and-achieving-them) - Goal setting is one of the most important steps to achieving your dreams and a must have when creating a PR Roadmap. Writing down what you want is the first step in making your goals come true and giving yourself permission to revise them as you go along. There’s also a science behind it. Read
- [What Does Your Online Presence Say About You?](https://robinsamora.com/2015/05/robins-rainmaker-what-does-your-online-presence-say-about-you) - Do you ever have an ‘off ‘ day? You can sure bet that I have! How do you act when your day isn’t going as planned? Do you complain? Let everyone around you know how miserable you are? Do you feel compelled to share all your troubles with your coworkers, colleagues and – yikes, I
- [Grow YouTube Traffic with Zero Ad Dollars](https://robinsamora.com/2019/04/grow-youtube-traffic-with-zero-ad-dollars) - Is your YouTube Channel getting the attention you’re looking for? For most of us, that would be a “no.” There’s definitely room for improvement. Look at the stats: Over 30 million YouTube users watch nearly 5 billion videos every single day. That’s a ton of competition. At the same time, it’s a tremendous marketing opportunity.
- [Why You Should Use a Coworking Space](https://robinsamora.com/2019/12/why-you-should-use-a-coworking-space) - Hey it’s Robin Samora with the Fast Marketing Minute. I’m your marketing and PR expert here to help you grow your business and brand. One of the perks of being an entrepreneur is that we can work from anywhere, right? Well almost. Sometimes it’s easy to get distracted at your home office and if you
- [Are You Making These Press Release Mistakes?](https://robinsamora.com/2019/11/are-you-making-these-press-release-mistakes) - Sending a press release can be scary. If you make a mistake, you may be haunted forever. Kidding. Fact though, it will live somewhere in cyberspace. Here are 4 common press release mistakes and how to avoid them Mistake #1: You don’t include an about section. Provide a two or three sentence summary and history
- [At What Point Should I Hire an Outside Marketing Consultant?](https://robinsamora.com/2019/01/at-what-point-should-i-hire-an-outside-marketing-consultant) - If you’ve been thinking of hiring an outside marketing consultant, you may have good reason. Depending on what your goals are, an expert can almost always help you improve your business and its marketing. But, when is the right time? Let’s look at certain milestones when it makes the most sense to hire a marketing
- [Read This Before You Hire a Marketing Expert](https://robinsamora.com/2019/07/read-this-before-you-hire-a-marketing-expert) - So you’ve decided to hire a marketing consultant to help grow your business. What next? How do you choose the right person? Ideally you want someone who’s an experienced marketing specialist with a proven track record, and is committed to your success. As a first step, ask the right questions to make sure the consultant
- [What You Need to Know if You’re Hiring [or Firing] a Speaker](https://robinsamora.com/2019/07/what-you-need-to-know-if-youre-hiring-or-firing-a-speaker) - Pick a Speaker Who Will Make, Not Break Your Event Whether it’s a national conference, a group training or intimate workshop, it’s important to choose the right speaker for your event who can deliver high-quality content that’s relevant to your audience and can keep the attention and energy of the room -- upbeat and alive.
- [Do You Have a Personal Brand that Never Sleeps?](https://robinsamora.com/2019/05/do-you-have-a-personal-brand-that-never-sleeps) - If a brand is how you make someone feel, then a personal brand is how people feel about you, and what they say when you leave the room. What does this have to do with marketing, you.com? Zig Ziglar said it well, “If people like you they will listen to you, but if they trust you,
- [Time to Rebrand Your Business?](https://robinsamora.com/2019/06/time-to-rebrand-your-business) - If you’re feeling uninspired about how your business looks and feels, and lightyears ahead of your current website, it may be time for a change. A new brand, image, and energy can revitalize your business, drive sales, and give you a renewed excitement about your work. So, when is a good time to rebrand? Your
- [Think it’s Easy Being an Instagram Influencer?](https://robinsamora.com/2018/11/think-its-easy-being-an-instagram-influencer-check-out-the-photos) - You know it. I know it. Instagram is the rage. And, it’s a perfect social media platform to market your product or service, if the fit is right. Instagram influencers are working hard to compose, photograph, edit and transform their pictures so they get your attention, gain likes, and of course followers. More followers more
- [Optimize Your Forms to Get More Leads](https://robinsamora.com/2019/06/want-to-fill-your-inbox-with-leads-optimize-your-forms) - A great website, landing page and a call-to-action on social should be perfect for converting leads, right? Not always. You could be getting a ton of clicks, but for some reason, leads are just trickling in. Seriously, don’t people want to know your “5 Secrets to Zero Back Pain” or “How to Stretch – Even
- [7 Referral Strategies to Get More Business](https://robinsamora.com/2019/01/7-referral-strategies-to-get-more-business) - If you’re updating your marketing plan for 2019, make sure to star the section on referral strategies and asking for better introductions. Your source of new business can be from customers already in your funnel, or networks like BNI®, industry and peer groups, or aligning partners -- professionals who share the same target market, but
- [4 Steps to Charisma and Winning More Sales](https://robinsamora.com/2019/01/3-ways-charisma-can-help-you-in-marketing-and-sales) - Question: Is charisma a personality trait or a skill? What is charisma? A certain je ne sais quoi? A mystical pull that attracts you to someone looking for what you have? A vibe or aura that makes people feel safe or comfortable? Merriam-Webster dictionary defines charisma as “a personal magic of leadership arousing special popular
- [3 Ways Article Marketing Can Improve Your Business](https://robinsamora.com/2019/02/3-benefits-of-almost-free-article-marketing) - Are you an expert in your field? Most subject matter experts have tons of knowledge that their peers, prospects, and clients can benefit from. You might be writing newsletters, white papers, speaking from the stage, or teaching. All of these tactics help you get recognized as a subject matter expert (SME). If you’d like even
- [5 Marketing Strategies for Startups](https://robinsamora.com/2019/02/5-marketing-strategies-for-startups) - Startups come in all shapes and sizes, but one thing they have in common, is that they’re a new business. According to the GEM national report, more than 100 million startups are launched every year, which is about 3 startups per second. As a startup or small business owner, you want the world to know
- [The What, Where and How of Content Syndication](https://robinsamora.com/2019/03/the-what-where-and-how-of-content-syndication) - Writing great content but not feeling the love? Posting brilliant articles on LinkedIn, but no new business, despite all your work? Don’t let lack of engagement or results stop you. Content syndication may be the answer to your woes. What is content syndication? Syndication is a process where you take content you’ve already written and post
- [How a Spot Coach Can Save You Thousands [Not just for Marketing]](https://robinsamora.com/2018/11/how-a-spot-coach-can-save-you-thousands-not-just-for-marketing) - I’m a big fan of spot coaching, hiring an expert who’s more skilled and experienced in a certain area than you. Spot coaches are invaluable if you’re looking to explore a new business idea, need insight or direction, or want to openly discuss the pros and cons of moving ahead on a project – one
- [The Best Blog Checklist I’ve Ever Seen](https://robinsamora.com/2018/12/the-best-blog-checklist-ive-ever-seen) - Small business marketing can be as complicated as you’d like it to be. There are hundreds of ways to market your business, but without identifying your target audience and building relationships, you’re wasting time, money, and resources. That’s where blogging comes in. Done right, blogging helps you build credibility and authority in your field, positions
- [5 Top Marketing Trends to Follow in 2019](https://robinsamora.com/2019/01/these-5-top-marketing-trends-in-2019-follow) - Happy New Year! Last year’s results give us the best data for what we need to do to grow our business. And, that includes taking a hard look at our marketing and PR efforts. What worked, what didn’t, what we planned, and what we actually were able to do. All too often, we’re so busy
- [How Do You Get PR with Crowdfunding?](https://robinsamora.com/2016/10/get-pr-crowdfunding) - One of my clients, Lidia Kenig Scher is a transformational artist who heals through vibrational painting. Last month, a student and major collector of her art, offered to host a holiday party and silent auction in her honor to help Delibreen, an 18-month old boy who was badly burned in Iraq and flown to Shriner’s
- [Summer School for Your Business](https://robinsamora.com/2015/06/robins-rainmaker-summer-school-for-your-business) - After the longest winter I can remember, I’m thrilled to say summer is here! And, school is (almost) out. Many business owners and entrepreneurs take time to relax and slow down a bit in June, July and August, but there are other smart and savvy pros who do the same, plus step up their game
- [How to Create a Call-to-Action that Rocks](https://robinsamora.com/2018/10/how-to-create-a-call-to-action-that-rocks) - If you’re a marketer, you know how important it is to have a call-to-action that works. After all, you want your target market to buy, click, read, download, and act now. Without a call-to-action, your copy, ad or promotional message is incomplete and perhaps ineffective. What makes the perfect call to action? Here are
- [5 Killer Tips to Optimize Your Facebook Group](https://robinsamora.com/2018/08/5-killer-tips-to-optimize-your-facebook-group) - If you’re looking to build an online community and gain the like, know, trust of your target market, think about creating a Facebook Group. It can be free to your end user or subscription based, but either way, you want to optimize it for best results and maximum visibility. 5 Killer Tips to Optimize Your
- [5 Marketing Lessons to Learn from a Recovering Perfectionist](https://robinsamora.com/2018/08/5-marketing-lessons-to-learn-from-a-recovering-perfectionist) - About 10 years ago, when I was rebranding my life and business, I wanted to be as perfect as possible – to what my vision of perfect looked like. I studied with the most popular mindset and marketing gurus, followed every competitor in my industry, subscribed to hundreds of newsletters and ultimately, felt that I
- [5 Must-Haves for Effective Social Media Marketing [On a Budget]](https://robinsamora.com/2017/04/5-must-haves-effective-social-media-marketing-budget) - If I had a dollar for every time someone told me “you have to be on social media,” I wouldn’t just be rich, I’d be retired and island hopping in the South Pacific - that’s one place I’ve wanted to go ever since my 20’s. If you’re a business or brand you probably should be
- [Marketing Tip: 10 Steps to Win More Media Attention](https://robinsamora.com/2017/11/marketing-tip-10-steps-win-media-attention) - Every business owner and brand would love to get more PR and media attention, and earned media happens to be my favorite. Typically, you need to have all four types of media in your PR and marketing plan, so they all work together in different ways. Here’s a snapshot of earned, paid, owned and shared
- [Best Tips Ever for an Attention Grabbing Elevator Speech](https://robinsamora.com/2018/08/best-tips-ever-for-an-attention-grabbing-elevator-speech) - If you’re a small business owner, entrepreneur or professional, do you have a ready-to go, smart and savvy answer when someone asks, “What do you do?” You might be in a networking group and know what to say by heart, but there’s always room for improvement and improv. An elevator speech is a short, compelling
- [The 8 Second Rule for a Landing Page that Converts](https://robinsamora.com/2018/07/the-8-second-rule-for-a-landing-page-that-converts) - Looking to reach your targeted customer? Why not create a landing page that’s designed exclusively for the person you’re trying to market to? A landing page can be used to promote a special offer, an ebook or white paper, or tease a customer to learn more. Basically, it’s a web-based page created to attract your
- [5 Social Media Profiles You Need to Gain Trust](https://robinsamora.com/2018/07/5-social-media-profiles-you-need-to-gain-trust) - If you’re confused, frustrated and feeling a bit overwhelmed on which social media profiles you need to build credibility on the web, let’s make it simple. Here’s a list of recommended social media profiles to consider for your business and brand. Google Business – You may think Google Business isn’t applicable to you, but if
- [How to Get Results on LinkedIn in 10 Minutes a Day](https://robinsamora.com/2018/07/how-to-get-results-on-linkedin-in-10-minutes-a-day) - If LinkedIn is a source of referrals for you, and a great place to connect with your B2B audience – or where your prospects and clients go to check you out, it’s important to have a strong and solid presence there. Let’s face it, we’re always marketing in one way or another and LinkedIn is
- [9 Ways to Make Your Small Business Look Bigger](https://robinsamora.com/2018/06/9-ways-to-make-your-small-business-look-bigger) - You can have all the confidence in the world and think big, but if your prospects and customers perceive you as too small to do business with, there’s a disconnect. So, what’s a small business owner to do? Fight back. You can “fake it till you make it” and “act as if” all day long,
- [Places You Can Speak for Free](https://robinsamora.com/2018/06/places-you-can-speak-for-free) - Thinking of speaking and want to get more experience? No problem! There are hundreds of groups and associations where you can get in front of a room and give a talk – and market your brand. In fact, this past Saturday, motivational speaker Sarita Maybin shared her favorite free speaking list to the New England
- [5 Ways to Promote Your Event Without a Nervous Breakdown](https://robinsamora.com/2018/06/5-ways-to-promote-your-event-without-a-nervous-breakdown) - If you’re looking to market, promote, socialize or basically ask people come to your event without dragging their butts into seats, listen up. There are more strategies out there than you can imagine. But, do all of them work? Depends of course on your networks, how much effort you’re willing to invest and if you’re
- [Marketing Tricks You Can Learn from “Big Papi”](https://robinsamora.com/2018/04/marketing-tricks-you-can-learn-from-big-papi) - There are hundreds of ways to promote a brand, or market a product or service. You see them every day. Online PR & promotion, social media ads, contests and sweepstakes. Then there’s networking, speaking engagements and brand ambassador marketing. And, we haven’t even mentioned collateral. One way to reach your customer in the right environment
- [Your Headlines Should Include These Words [Statistics]](https://robinsamora.com/2018/04/your-headlines-should-include-these-words-statistics) - If you’re writing to grab someone’s attention and only have a few seconds to do that, then grab their attention. Learn the secrets to writing headlines and subject titles that work. Ideas, tips and strategies are always helpful, especially if they teach you to be a better writer. But, if they improve your open rate
- [Body Language Secrets to Improve Sales](https://robinsamora.com/2018/04/body-language-secrets-to-improve-marketing-and-sales) - Ever walk into a meeting and sense that something just wasn’t right? All you needed was a quick glance around the room to feel the energy. Arms crossed, toes tapping and nose scratching. If 90% of our communication is non-verbal – and we’re in sales – that’s more than enough evidence to check-in on how
- [How Do You Brand a City and Their Marketing Initiatives?](https://robinsamora.com/2018/03/brand-city-marketing-initiatives) - It’s always fun to see clients succeed and build their brand in a sustainable way. That’s the case of Kim Lundgren and her company Kim Lundgren Associates. Kim and her team help communities actually become more sustainable, environmentally conscious and energy efficient so families and cities alike can thrive. At the moment, she’s working with
- [Rock Your Next Event with 7 LinkedIn Strategies](https://robinsamora.com/2018/02/rock-next-event-7-linkedin-strategies) - Filling an event can be stressful, and there’s no one social platform or media channel (including your own) that can do the job solo. You have to be in front of your target audience, peers, sponsors and others who can help you promote your event – and share, so you’ll fill the room. Yes, you
- [5 Audio Tools Every Marketer Needs](https://robinsamora.com/2017/10/5-easy-audio-tools) - If you’re an expert in your field, you know how important it is to stay up to date with what’s going on. But, it’s not always easy because there’s so much information out there. As a recovering perfectionist, I limit myself to a few hours a week reading, browsing online and skimming headlines. This Week’s
- [DIY: How to Get Famous](https://robinsamora.com/2018/02/diy-get-famous) - If you’re like me, at some point, you’ve dreamed of being famous – for marketing an idea, creating a product, or writing a book that’s on the New York Times Best Seller list. But what does famous look like to you? Chances are, your odds of waking up a billionaire tomorrow are slim, but the
- [5 Tricks to Generate More Business Using Micro Moments](https://robinsamora.com/2018/02/5-tricks-generate-business-using-micro-moments) - How often do you have a burning question and need an immediate answer? Probably, more than you think. Chances are you get online to find out what you need to know in a flash of a moment. Well, according to Google’s content marketing team, the average consumer has these “Micro Moments” looking for quick informative
- [3 Key Tips to Master Voice Search and Win at Marketing](https://robinsamora.com/2018/01/3-key-tips-master-voice-search-win-marketing) - “OK Google, How Do I Master Voice Search?” Chances are, if you asked Google, Siri, Alexa or Cortana, you’d get an answer right back. According to Google, 20% of all searches are voice searches and that number is slated to skyrocket to 50% by 2020. To help claim your spot in the 20% and strengthen your
- [How to Blow Out the Competition with Marketing](https://robinsamora.com/2018/01/blow-competition-marketing) - If you’re looking to beat the competition, common sense will tell you to stay ahead of the game. Study new strategies, implement to your ability (or hire out) and see what works. If you’re a perfectionist and want everything just right, get over it. Join the ever-growing club of marketing professionals who try, test and
- [5 Digital Marketing Trends for 2018](https://robinsamora.com/2017/10/5-digital-marketing-trends-2018) - It’s no surprise that digital marketing is on the rise, beating out print and other static platforms. That’s why traditional media is working overtime to influence their target audiences online and start a healthy conversation. The beginner all the way through to the expert knows that you have to engage before you start the buying
- [What Does a Social Toolkit Look Like?](https://robinsamora.com/2017/04/what-does-a-social-tool-box-look-like) - Take a look at Boston University’s #BUGiving Day and their social toolkit. I’m not sharing this just because it’s my alma mater. I like how it’s put together. It’s a content-rich example on how to develop your own communication tool to share news, special events and promotions. I signed up to help support their event
- [5 Reasons to Hire a Stylist and Upgrade Your Look](https://robinsamora.com/2015/07/5-reasons-to-hire-a-stylist-and-upgrade-your-look) - If you’re in sales, marketing or a public speaker interested in maximizing their brand and image, think about hiring a stylist. Your initial reaction may be similar to my first thoughts. “That’s way out of my league and too expensive.” The truth is, a talented stylist is worth their weight in gold – especially if
- [9 Tried and True ways to Build Your Expert Status on LinkedIn](https://robinsamora.com/2015/07/9-tried-and-true-ways-to-build-your-expert-status-on-linkedin) - I’m sure every small business owner, consultant and market savvy professional wants to get noticed as an expert or leader in their field. It doesn’t just happen overnight, as we all know. It’s more like a “drip process.” Day by day, week by week. You post, tweet, network and do your best to show up
- [5 Marketing Tips from the Washington Post](https://robinsamora.com/2017/09/5-marketing-takeaways-speaking-washington-post) - This past weekend, I traveled to Washington DC to speak at the Code(Her) Conference. It was exciting to present at the Washington Post about one of my favorite topics - How to Promote Your Business Without Breaking the Bank. My message and mission holds true anywhere in the world. You don't have to be a
- [5 Tiny Business Habits to Make More Money](https://robinsamora.com/2017/07/5-tiny-business-habits-make-money) - Tiny Business Habits to Help You Make More Money Do you slow down in the summer working on your business? To some extent, we all do, but there are some tiny business habits that will make your small business more money. Read KC Agu’s article in Entrepreneur.com and pick which habit you’ll commit to this
- [What Business Lessons Did Your Dad Teach You? [Happy Father’s Day!]](https://robinsamora.com/2017/06/business-lessons-dad-teach-happy-fathers-day) - I’m a sentimental soul and remember my dad not just on Father’s Day, but other days too. I can’t imagine my life without his entrepreneurial inspiration, guidance, acceptance of my crazy ideas and endless hours of listening to my questions – at the kitchen table as a kid and through the years, working on and
- [5 Must-Know Video Tips | Key Sites to Post Content](https://robinsamora.com/2017/05/5-must-know-video-tips-key-sites-post-content) - We all know the power of video and it’s no secret that in 3 years, 75% of content on mobile phones (and Facebook) will probably be mostly video. It took some time to get on bandwagon and I’m not sure if I was just being my perfectionist self or wondering how it was going to
- [Top 10 Ideas for Facebook Events](https://robinsamora.com/2017/03/top-10-ideas-facebook-events) - Facebook is the rage - and why not? You can target niche audiences, spend as little or as much money as you want for advertising and create look alike audiences with your email lists. Another option is to download your LinkedIn contacts onto an Excel file and import the data. I wrote about a few
- [10 Ways to Attract New Business with Facebook Marketing](https://robinsamora.com/2017/02/10-ways-attract-new-business-facebook-marketing) - I’ve had the pleasure of working with Phill Naylor who produced my YouTube channel. In addition to being a YouTube expert, he also owns a digital marketing agency, Xtralarge Media. What’s his insight about Facebook Marketing? In short, explore the possibilities creating look alike audiences to expand your reach. 10 Ways to Attract New Business
- [It's All About the Brand](https://robinsamora.com/2015/01/brand) - As a Brand Ambassador and Promotions Expert who works with big and small brands, the question "what does branding really mean?" comes up often. Being on-brand, online branding, off line branding, brand awareness. One thing I’m very aware of is the money spent to see that it’s done right! Brand it right or brand it
- [Your Brand, Politics and Social Media](https://robinsamora.com/2017/02/brand-politics-social-media) - Have the Do’s and Don’ts of Social Media changed about sharing your political views? I guess it depends on how you heated up you are personally (or not) over the current state of affairs—and if you want to share that publicly as a business or brand. Brands have a core message and stand tall for
- [How to Tap Into 4 Way PR Power](https://robinsamora.com/2017/01/get-pr-power-budget) - PR and marketing power doesn’t have to cost you a fortune, but it does cost you some time and effort. There are no magic wands to wave over your head or chants to the PR and Media gods. Just focus, clarity, intention and strategy – and understanding the ins and outs of what you’re doing
- [How to Draw Your Own Marketing & PR Plan for 2017](https://robinsamora.com/2016/12/draw-marketing-pr-plan-2017) - Sounds like an easy task – to write what you want. Most people start with a list of questions to answer which provides valuable insight, but I also like to add a visual component. What does a wheel have to do with PR and marketing? This wheel, and the one you’ll draw, is a PR
- [Merry Christmas](https://robinsamora.com/2014/12/merry-christmas) - Happy Tuesday! This is one of those weeks of the year where you’re half in, mostly out – and hopefully spending time with those you care about, and those who care about you. I know I am! And, I feel blessed to have friends, family and a community who have a special place in my
- [Impromptu PR and Video to Make an Impact](https://robinsamora.com/2016/12/impromptu-pr-video-make-impact) - What’s the difference between being spontaneous and impromptu? Both are valuable skills when you’re at a conference – and especially shooting video. Impromptu: Done without being planned, organized or rehearsed Spontaneous: Having an open, natural and uninhibited manner Sylvia Clare, Author of Trusting Your Intuition: Rediscover Your True Self to Achieve a Richer, More Rewarding
- [Do THIS with 2017 Digital Marketing Trends](https://robinsamora.com/2016/12/2017-digital-marketing-trends) - Last week I talked about Digital Marketing Trends for 2017. Becoming more instant, conversational in key words, voice activated, uber local and focused on niche target audiences. Hashtags. Data driven. Not sure how to take advantage of these digital trends? Check out these 5 ways to build your brand: Turn your smartphone into your own
- [Top 10 Digital Trends for 2017 (Part 1 of 2)](https://robinsamora.com/2016/11/top-10-digital-trends-2017-part-1-2) - Today, I’m giving a talk on Digital Trends for 2017. As part of my preparation, I always like to research what other experts are forecasting and predicting. Their information usually validates my thoughts and offers more data on the why’s behind the findings. What’s Trending: Millennials are moving away from public social networks to private
- [50 Ways to Be Thankful and Show Random Acts of Kindness](https://robinsamora.com/2016/11/50-ways-thankful-show-random-acts-kindness) - Ever since I was a kid, Thanksgiving reminded me of a happy time when families got together in the spirit of giving thanks. It wasn't a Hallmark® holiday, it was real life. We each were at a different place but connected wherever we were, and that happened to be at the kitchen table. Life seems
- [Market Your Blog for Free to 185 Directories [Via Chris Ducker]](https://robinsamora.com/2016/11/market-blog-free-185-directories-via-chris-ducker) - One of the questions I’m frequently asked is, “How do I market my blog?” There are hundreds of ways to promote a blog via PR and publicity, but I decided to ask Google the same question. In less than 30 seconds, I found this article, How to Work with a Virtual Assistant to Market Your
- [5 Ways to Pull Traffic to Your Blog](https://robinsamora.com/2016/10/5-ways-pull-traffic-blog) - Creating a blog is not only one of best examples of your owned media, it’s also a wonderful tool to showcase your expertise, get visibility, publicity and PR. Bottom line, blogs help you get noticed, but you have to write and post on a consistent basis. Robin’s Rainmakers has been a platform that has helped
- [Is Wobbly Confidence Costing You Sales?](https://robinsamora.com/2016/10/wobbly-confidence-costing-sales) - I’ve been speaking more than usual lately, and I love it. Mostly, because I was scared to death of speaking for years and never thought I would never have the nerve to get up and talk about what I know best: PR, branding, small business marketing and being able to combine the core values of
- [The Do’s and Don’ts of Ordering Promotional Products [Guest post by Rachel Leone]](https://robinsamora.com/2016/09/dos-donts-ordering-promotional-products-guest-post-rachel-leone) - If you’re in the market to buy promotional products to increase your company’s brand awareness at a trade show, event or conference, it’s important to know the most common mistakes people make – so you can avoid them like the plague. Over the last 20 years, I’ve seen the simplest jobs go wrong because of
- [5 Ways to Get Noticed Without Hitting Someone On the Head](https://robinsamora.com/2016/09/5-ways-get-noticed-without-hitting-someone-head) - I gave a talk yesterday at a Leadership CEO Forum and was excited to present PR and Social Media ideas to a room of executive women, who ran successful businesses – and invested in their growth. (I love that). After the meeting and comments from the group, I was thinking of ways that entrepreneurs and
- [How Can I Do All the Marketing and Still Do My Work?](https://robinsamora.com/2016/09/can-marketing-still-work) - Speaking is a great way to hear first-hand what entrepreneurs and business owners are thinking. Last month, this question popped up a few times. “How can I do all the marketing and still do my work? I feel overwhelmed!” Well, that’s pretty easy to answer. You can’t do all your work and sell, then take
- [Are You a Dinosaur or a Sage that Needs Rebranding?](https://robinsamora.com/2016/08/dinosaur-sage-needs-rebranding) - I’ve had the pleasure of working with several clients who are accomplished in their fields, but less sophisticated about social media and PR – and how to promote their brands in the digital marketing world. I’m working with four experts right now, in completely different industries and my mission is to take them from more
- [What the Heck is a Color Brief and Why Do I Need One?](https://robinsamora.com/2016/08/heck-color-brief-need-one) - There’s certain visual branding you can’t fool around with – and that includes the colors and fonts of your logo. Let’s face it, your logo represents you or your company all the time – and online, you’re always on. When we were just a print world, it was fairly easy to identify colors with the
- [Will Angry Customers Attack Your AdWords?](https://robinsamora.com/2016/08/scary-truth-pr-angry-customers-ad-words) - There’s a small shop near my summer house that sells rafts, boating supplies and bouncy floatables to the vacation crowd who flock here every year to enjoy life on the lake. Their prices aren’t cheap, they have a decent selection of products, but from the minute you walk in the store you notice something wrong.
- [Firewalking, Fear and Your Mojo](https://robinsamora.com/2015/06/firewalking-fear-and-your-mojo) - A couple of weeks ago, I had a chance to go firewalking. I was half excited and half scared to death and questioned myself every step of the way. Would I take the walk or chicken out? When we arrived at the field, I found out we weren’t just walking on fire. We were also
- [10 Makeup Tips for Stage, Style and TV [Guest Post by Charlotte Phinney]](https://robinsamora.com/2016/07/10-makeup-tips-stage-style-tv-guest-post-charlotte-phinney) - Although you may think that makeup is for those who just want to look better on TV, it’s really a must have for anyone who’s being photographed, filmed or on stage. For most women, it’s also a normal part of their beauty routine. Applying makeup for television requires different techniques so that you stand out,
- [How to Add Movement to Your Online Brand with GIFS [Guest Post by JO Social Branding]](https://robinsamora.com/2016/06/add-movement-online-brand-gifs-guest-post-jo-social) - Are you tired of posting content to your social media news feed and having it fall flat in the insights? Then you should think about adding some GIFs to your digital marketing. GIFs are probably the most under-utilized media that I’ve seen in the digital marketing space. What’s a GIF? Definition: GIF (Graphics Interchange Format) is “a
- [Is the Press Release Dead or Is that a Myth?](https://robinsamora.com/2016/04/press-release-dead-myth) - I’m a believer of press releases to get the biggest bang for the buck when there’s a major announcement, release of a book or breaking news. But, you don’t always have to spend an arm and a leg for its distribution. There are cases when I advise clients to go national and get the widest
- [Follow These 5 PR and Promotion Principles to Grow Your Business and Brand](https://robinsamora.com/2016/05/follow-5-pr-promotion-principles-grow-business-brand) - My tagline is "Don't Be the Best Secret in Town" and it's no secret that I love to teach small business owners, experts, authors and professionals how to promote your business and brand. Why? I've studied and practiced PR and promotion for over two decades and it comes naturally to me. I also love to
- [How Do I Publish Articles on LinkedIn Pulse?](https://robinsamora.com/2016/05/publish-articles-linkedin) - LinkedIn has so many opportunities to showcase your skills, expertise and talent. And, one of the most underutilized PR and marketing opportunities is publishing on LinkedIn Pulse. It’s a platform to write about your expert topic, repurpose your blogs and presentations and engage an eager audience who want to learn more. Posting on LinkedIn Pulse
- [Spring Clean Your Personal Brand](https://robinsamora.com/2016/04/spring-clean-personal-brand) - Hopefully, wherever you are, it's spring and a perfect time to clean out (or as my stylist says) edit your closet. Take advantage of this newfound energy and direct it to your online assets. Online assets are properties you've created on social media platforms you're using (or not). My recommendation is that you're always consistent
- [Turn a 900 Word Article into 36 PR Opportunities](https://robinsamora.com/2016/03/turn-900-word-article-into-36-pr-opportunities) - It’s not magic. It’s resourceful PR strategy. Last week, on the night before a big speaking gig, I created a checklist to giveaway as a brand reminder and resource for my audience. Since my topic was ‘How to Use Free Publicity to Grow Your Business’, it seemed like the perfect fit. How to Turn a
- [48' of Fabulous! What a Surprise to See Yourself on a Billboard](https://robinsamora.com/2015/09/pr-and-promotion-on-a-billboard) - Life is sometimes a surprise and when you put yourself out there – to promote a brand or yourself using PR, you really never know what the outcome will be – or where you’ll be seen. You just have to believe! Surprise on me/us, when we heard this weekend that my friend Steve and I
- [3 Questions to Ask Before You Buy a Domain Name](https://robinsamora.com/2015/08/3-questions-to-ask-before-you-buy-a-domain-name) - The thought of creating a website to sell your products and services is exciting! From start to finish there may be a hundred steps, but the first is finding a domain name that you like -- one that resonates with your brand. Picking the right name influences your overall PR, marketing and social media strategy
- [How to Save Face When You’ve Made a Mistake](https://robinsamora.com/2015/08/how-to-save-face-when-youve-made-a-mistake) - Do you ever mess up? I mean, REALLY mess up? If you’re human, you have. And, not just once! As business owners and professionals, we feel the need to be perfect, all the time. But it’s impossible to strive for perfection and stressful at that. So, what should we do when we mess up? John
- [8 Pitching Lessons from Good Morning America’s Tory Johnson](https://robinsamora.com/2015/12/8-pitching-lessons-from-good-morning-americas-tory-johnson) - Do you know your audience? It’s important to know who you’re pitching and what they want. Don’t sell ice to an Eskimo living in Hawaii unless they own an ice making business! What’s your big vision and does it fit with who’s buying? Think it through on paper and make sure it works! Are you
- [7 Easy Ways to Get Attention Without Selling Your Soul](https://robinsamora.com/2015/09/7-easy-ways-to-get-attention-without-selling-your-soul) - Let’s face it. We all want attention. Some more than others. But, if you’re a small business owner or executive on the rise, you want to be sure to get attention -- to boost your image, gain credibility and be noticed for the expert you really are. Here’s how: 7 Easy Ways to Get Attention
- [Focus Your Marketing 90 Days at a Time](https://robinsamora.com/2015/12/focus-your-marketing-90-days-at-a-time) - Talking with small business owners and entrepreneurs as often as I do, I’m interested in their plans to promote and market themselves. There may be a vision for a year at a time – or what they’d like to accomplish in 2016, but it often grows to a stage of overwhelm. It’s easy to do
- [What Scuba Diving Teaches You About Marketing](https://robinsamora.com/2016/01/what-scuba-diving-teaches-you-about-marketing) - 1. It’s OK not to know everything. There’s a learning curve to trying something new. Scuba diving for the first time. Making the perfect crepe. Creating killer graphics with cool tools. Inspiring hundreds to take action when you speak. Some say it takes 10,000 hours to become an expert. But, when you embrace that we’re
- [How to Snag Publicity on Vacation](https://robinsamora.com/2016/01/how-to-snag-publicity-on-vacation) - Landing a story about your business in USA Today is what’s called a mega media kit. But two in one week? While you’re on vacation? Almost unheard of. One Pitch = Two Stories Earlier this week, I was soaking up rays off the coast of Belize when I received an email that my pitch from
- [What's Your PR and Marketing Mindset?](https://robinsamora.com/2016/01/whats-your-pr-mindset) - Building a brand isn’t a paint by numbers project, and if it was, you probably wouldn’t be interested. You can’t follow exact directions to create the perfect picture, but you can paint in your own style. The same with PR and marketing. You’re the artist. To be a successful marketer, your mindset, attitudes and particular
- [Marketing Secrets From My 15-Year Old Niece](https://robinsamora.com/2016/02/marketing-secrets-from-my-15-year-old-niece) - This is a story about an amazing 15-year old girl who wanted to go to private school. Almost everyone told her she couldn’t do it. She’d never get it in and it was way too much money. Impossible and unrealistic they told her. “What was she thinking?” It was late July. Summer vacation was in
- [Does Style Elevate Your Brand?](https://robinsamora.com/2016/03/does-style-elevate-your-brand) - Today I’ll be speaking at Constant Contact about PR Power on a Budget. There should be about 100+ people in the room and I’m on first. All good with me. I sent in my presentation last week, practiced and decided on an outfit, with a backup just in case. Does What You Wear Make an Impression
- [Love this Promotion: Take a Free Uber Ride as My Guest](https://robinsamora.com/2015/01/love-promotion-take-free-uber-ride-guest) - I admit it. I’m a little behind the times not using Uber, until today when I used my first free ride to get to Logan airport. At the tap of an app, my driver showed up and off I went. No driving. No hassles. And without spending a dime! I love this promotion because you
- [What’s Your Avatar?](https://robinsamora.com/2015/03/whats-your-avatar) - Branding today doesn’t have to cost a fortune. In fact, one of my greatest pleasures is teaching clients how to promote themselves using low-cost and often free tips, tricks and tools for high impact publicity and social media exposure. One critically important element of branding is your avatar or photo – the consistent image you’ll
- [Your Elevator Pitch, PR Plans, Getting Great Testimonials](https://robinsamora.com/2014/10/robins-rainmakers-elevator-pitch-pr-plans-getting-great-testimonials) - It was an exciting week presenting my new workshop, 5 Ways Social Media Can Get You More Sales, Customers and Profits, at the Small Business Expo in Boston. Thank you to all who attended and followed up personally. It’s an exciting time for Social PR and it’s critical to a company’s branding and success –
- [Referral Systems that Work!](https://robinsamora.com/2015/03/robins-rainmakers-referral-systems-that-work) - How good are your people skills? Are you friendly, engaging and above all, helpful? I forget how good my people skills are, as it’s just part of my nature – but I know that referrals are a substantial part of my business. Would you like to increase your referral base even more? I’m hoping that's
- [3 Keys to Better Keynote](https://robinsamora.com/2015/04/3-keys-to-better-keynote) - As my clients have expanded into greater speaking roles, so have I, and it’s an exciting process to learn and share tips and processes to make a more dynamic presentation. It’s a given that you have a message to deliver that’s powerful and targeted to your audience. But I’d like to make a few key
- [#GoBrandYourself](https://robinsamora.com/2015/04/robins-rainmakers-gobrandyourself) - Today, I’ll be the keynote speaker at Fresno State in California to kick off #GoBrandYourself week. I’m excited to teach personal branding tips and strategies to a college audience who are eager to jump in, get experience and find a job in the communications industry. With unemployment in Fresno hovering near 9%, my goal is
- [TED Talks for Busy Marketers](https://robinsamora.com/2015/05/robins-rainmaker-ted-talks-for-busy-marketers) - Ever since I was a kid, I always liked to talk. I wasn’t necessarily a Chatty Cathy, but I loved the opportunity to share my thoughts and sit at the grownups table to listen and give my two cents. My parents encouraged table talk and it seemed natural, so eventually I went to school for
- [Awesome Blossom](https://robinsamora.com/2014/05/awesome-blossom) - All I have to do is look out my window and see a garden that is full of potential, without much help from yard workers. You see, left in its natural state, a flower will bloom without much encouragement as long as the environment is cooperative, and it’s not held back. So are we, full
- [How to Write a Pitch](https://robinsamora.com/2014/09/write-pitch) - September always seems to bring a new energy to work, and if you’re like me, the pace has really picked up! The Partner Promotions event team has been promoting the Xfinity brand at 125 events over the last three weeks, we’re gearing up for the IBM sponsored Women’s Tool Box Conference on 9/15, Mara Glazer’s
- [Kudos for Unexpected Marketing](https://robinsamora.com/2014/10/kudos-unexpected-marketing) - It was my birthday yesterday, and what a beautiful day it was! I was whisked away on a mystery trip, the weather was unseasonably warm and there was a day of surprises planned -- including dinner on Federal Hill. Delightful all the way around! When I travel and am in relaxation mode, I can’t help
- [How 3 G’s Changed My Life and Business](https://robinsamora.com/2014/12/3-gs-changed-life-business) - Gee’s and G’s have more in common than you think. And, it wasn’t really apparent until my mastermind buddy from Denver reminded me over the Thanksgiving holiday. Quite simply, they’re the G’s of Giving, Gratitude and Gentleness. Giving -- When we look at giving rather than getting, there’s a mindset shift that is powerful. And,
- [Get New Business This Holiday Season (Really?)](https://robinsamora.com/2014/12/new-business-holiday) - I’m not the most active networker in the world, but I love to keep in touch with my colleagues and friends during the holidays. And, being a long standing member of a few groups, I especially like to reconnect and see a familiar face (or ten) when there’s no pressure – just to have a
- [Business On-the-Go? 3 Apps You Need on Your Smartphone!](https://robinsamora.com/2015/08/business-on-the-go-3-apps-you-need-on-your-smartphone) - We’re a society that’s definitely on the move. There’s no denying that! But, what do you do when you’re busy and on the go? I hope that you hire people to help and outsource as many tasks as you can. There are times though, that you’ll need to address business in the now -- and
- [Guest Blog by Robert Rebholz: The ABC's of Buying Promotional Products](https://robinsamora.com/2014/10/guest-blog-robert-rebholz-abcs-buying-promotional-products) - Every month we’re featuring a guest blogger who writes on a topic I think you’d be interested in as a small business owner, entrepreneur or professional who wants to increase their company’s recognition, awareness level or leadership position – and maximize their marketing and PR dollars for promotional ROI. Today’s blog article is from my
- [Speaker Tips to Take You to the Top](https://robinsamora.com/2014/10/speaker-tips-take-top) - I’m blessed to work with clients who want to increase their visibility and take their message to the next level. They understand that public speaking – or speaking from the stage – allows them an opportunity to reach a bigger audience, have more impact and connect on a deeper and more personal level. That said, many
- [7 Tips to Build Your Confidence](https://robinsamora.com/2014/09/7-tips-build-confidence) - If you’ve ever been in a wobbly situation where your confidence was down – join the club! I can bet that we’ve all been there in our professional and personal lives. The trick is to reframe the brain and cancel all the negative chit chat that’s ‘not paying rent’ in your head! One thing I
- [10 Things I Don’t Know About You](https://robinsamora.com/2014/08/10-things-dont-know) - Whenever I’m working with a new client, I love to ask a simple question: Tell me 10 things I don’t know about you. When I ask, there’s always a pause. Clients want to know why I want to know. The answer is always the same. Because, it makes you different, it makes you, you --
- [5 Reasons Why Authenticity is Sexy](https://robinsamora.com/2014/07/5-reasons-authenticity-sexy) - I’ve come to realize that people are afraid to be themselves for fear of rejection, ridicule, shame, loss, and not being liked. I’ve been there, done that as a teenager and as a young adult. I’m sure that if you looked back at your own life, you may have had the same fears. Fast forward
- [3 Key Traits of an ELITE Brand Ambassador](https://robinsamora.com/2014/07/3-keys-traits-elite-brand-ambassador) - As you may know, Brand Ambassadors are coveted and rare professionals who effectively communicate the essence of their company’s unique story, and personify its core values in what they do, what they say, how they act, and even how they think. What’s more, Brand Ambassadors are extremely valuable “assets” who measurably increase the bottom line,
- [How to Juggle, Stay Balanced and Have a Ball!](https://robinsamora.com/2014/06/juggle-stay-balanced-ball) - As the weather is finally warming up in New England, so are our activity levels – of not only doing the work we love as we’re called to share our greatest gifts, but also finding time to enjoy nature’s wonderland, attend family parties and graduations, and think about a summer vacation – where we’d like
- [5 Ways to Own Your Greatness](https://robinsamora.com/2014/05/5-ways-greatness) - I have this imaginary client whose name is Jane, and she’s an expert. I love working with her because she plays full out and though she’s scared of jumping out of her comfort zone, she does – letting me know how she feels along the way, alternating silent screams and more verbal phrases, many of

## Pages

- [Marketing and PR Consultant Robin Samora](https://robinsamora.com/) - Robin Samora is an experienced marketing and public relations consultant that works with Boston-area small businesses and nonprofit organizations.
- [Quiz: Superpower](https://robinsamora.com/superpower) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2020/05/RobinSamora_logo-BlackText-2.png” title_text=”RobinSamora_logo-BlackText” _builder_version=”4.27.4″ _module_preset=”default” max_width=”200px” module_alignment=”center” global_colors_info=”{}”][/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] [/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.1″ background_color=”#60294f” background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Screenshot-2019-05-21-19.43.34.png” inner_width_tablet=”50px” inner_max_width_tablet=”50px” custom_padding=”20px|0px|0px|0px” z_index_tablet=”500″ global_module=”42705″ global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” disabled_on=”on|on|” _builder_version=”4.16″ width=”100%” width_phone=”50px” max_width=”80%” max_width_tablet=”100px” max_width_phone=”1280px” module_alignment=”center” custom_padding=”0|0px|0|0px|false|false” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2019/04/RobinSamora_logo_Horizontal_white.png”
- [Quiz: Eligibility](https://robinsamora.com/eligibility) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2020/05/RobinSamora_logo-BlackText-2.png” title_text=”RobinSamora_logo-BlackText” _builder_version=”4.27.4″ _module_preset=”default” max_width=”200px” module_alignment=”center” global_colors_info=”{}”][/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||200px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] [/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.1″ background_color=”#60294f” background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Screenshot-2019-05-21-19.43.34.png” inner_width_tablet=”50px” inner_max_width_tablet=”50px” custom_padding=”20px|0px|0px|0px” z_index_tablet=”500″ global_module=”42705″ global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” disabled_on=”on|on|” _builder_version=”4.16″ width=”100%” width_phone=”50px” max_width=”80%” max_width_tablet=”100px” max_width_phone=”1280px” module_alignment=”center” custom_padding=”0|0px|0|0px|false|false” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||”
- [Calendar](https://calendly.com/robinsamora/get-to-know-you-#new_tab) - [et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.1″ _module_preset=”default” global_colors_info=”{}”]Book a Call with Robin[/et_pb_text][et_pb_text _builder_version=”4.24.1″ _module_preset=”default” max_width=”600px” module_alignment=”center” global_colors_info=”{}”]Thanks for reaching out to schedule a call. Please pick the time that’s best for your schedule. I look forward to our meeting![/et_pb_text][et_pb_code _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”] [/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]
- [Robin Samora Bio](https://robinsamora.com/robin-samora-bio) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/banner_underlogo_website_150_2.jpg” title_text=”banner_underlogo_website_150_2″ show_bottom_space=”off” disabled_on=”on|off|off” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/Screenshot-2024-02-01-at-8.06.52 AM.png” title_text=”Screenshot 2024-02-01 at 8.06.52 AM” disabled_on=”off|on|on” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” padding_right_1=”0px” padding_left_1=”0px” _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2019/04/©KKP-2019-Robin-Samora-7r.1-optimized.jpg” _builder_version=”4.16″ width=”80%” module_alignment=”center” custom_padding=”50px||” box_shadow_style=”preset4″ box_shadow_horizontal=”-21px”
- [Launch Your Online Presence: Wordpress Website Building Course for Beginners](https://robinsamora.com/website-course) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_module=”233836″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/banner_underlogo_website_150.jpg” title_text=”Robin Samora” show_bottom_space=”off” disabled_on=”on|off|off” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/Screenshot-2024-02-01-at-8.06.34 AM.png” title_text=”Screenshot 2024-02-01 at 8.06.34 AM” disabled_on=”off|on|on” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_id=”hero” module_class=”greyOverlay” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0.63)” background_image=”https://robinsamora.com/wp-content/uploads/2018/07/Depositphotos_362947718_L.jpg” background_blend=”overlay” custom_padding=”100px||50px|” custom_padding_tablet=”” custom_padding_phone=”50px||50px|” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″
- [Public Relations Training - PR for Small Business](https://robinsamora.com/public-relations-training-pr-for-small-business) - This Digital PR training offers small businesses and nonprofits step-by-step guidance on creating campaigns, pitching the media, and more.
- [ChatGPT for Marketing Courses for Small Business Owners](https://robinsamora.com/chatgpt-for-marketing-training) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_module=”233836″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/banner_underlogo_website_150.jpg” title_text=”Robin Samora” show_bottom_space=”off” disabled_on=”on|off|off” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/Screenshot-2024-02-01-at-8.06.34 AM.png” title_text=”Screenshot 2024-02-01 at 8.06.34 AM” disabled_on=”off|on|on” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_id=”hero” module_class=”greyOverlay” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0.63)” background_image=”https://robinsamora.com/wp-content/uploads/2018/07/CHATGPT-for-Marketing-scaled.jpeg” background_blend=”overlay” custom_padding=”100px||50px|” custom_padding_tablet=”” custom_padding_phone=”50px||50px|” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″
- [Social Media Marketing Courses for Small Business Owners](https://robinsamora.com/social-media-training-small-business) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_module=”233836″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/banner_underlogo_website_150.jpg” title_text=”Robin Samora” show_bottom_space=”off” disabled_on=”on|off|off” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/Screenshot-2024-02-01-at-8.06.34 AM.png” title_text=”Screenshot 2024-02-01 at 8.06.34 AM” disabled_on=”off|on|on” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_id=”hero” module_class=”greyOverlay” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0.63)” background_image=”https://robinsamora.com/wp-content/uploads/2025/05/social-media-courses-small-business.jpg” background_blend=”overlay” custom_padding=”100px||50px|” custom_padding_tablet=”” custom_padding_phone=”50px||50px|” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″
- [Marketing Training Courses](https://robinsamora.com/marketing-training-courses-small-business) - With this marketing training course, small businesses and nonprofits get advice on how to boost sales, increase visibility, build a following,, and more.
- [SEO Training Courses for Small Business Owners](https://robinsamora.com/seo-training-courses) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_module=”233836″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/banner_underlogo_website_150.jpg” title_text=”Robin Samora” show_bottom_space=”off” disabled_on=”on|off|off” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/Screenshot-2024-02-01-at-8.06.34 AM.png” title_text=”Screenshot 2024-02-01 at 8.06.34 AM” disabled_on=”off|on|on” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_id=”hero” module_class=”greyOverlay” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0.63)” background_image=”https://robinsamora.com/wp-content/uploads/2025/05/seo-training-for-small-business-owners.jpg” background_blend=”overlay” custom_padding=”100px||50px|” custom_padding_tablet=”” custom_padding_phone=”50px||50px|” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″
- [Speaking & Webinars](https://robinsamora.com/speaking-webinars) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_module=”233836″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/banner_underlogo_website_150.jpg” title_text=”Robin Samora” show_bottom_space=”off” disabled_on=”on|off|off” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/Screenshot-2024-02-01-at-8.06.34 AM.png” title_text=”Screenshot 2024-02-01 at 8.06.34 AM” disabled_on=”off|on|on” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_id=”hero” module_class=”greyOverlay” _builder_version=”4.19.1″ background_color=”rgba(0,0,0,0.47)” background_image=”https://robinsamora.com/wp-content/uploads/2018/07/Depositphotos_176122906_L.jpg” background_blend=”overlay” custom_padding=”100px||50px|” custom_padding_tablet=”” custom_padding_phone=”50px||50px|” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″
- [Free Discovery Call](https://robinsamora.com/calendar) - [st_row width="wide" child_of="none" div_padding_left="10" div_padding_right="10" id_wrapper="elm_593f054e37f88" ][st_column span="span5" id_wrapper="elm_593f054e37c9c" ][st_image image_file="https://robinsamora.com//wp-content/uploads/2015/10/RobinSamora-Logo2015.png" image_file_button="" image_size_wrapper="" image_size="full" image_alignment="center" image_margin_top="20" image_margin_bottom="20" wrapper_padding_top="0" wrapper_padding_left="0" wrapper_padding_bottom="0" wrapper_padding_right="0" wrapper_bg_opacity_slider="" id_wrapper="elm_593f054e37c45" ][/st_image][/st_column][st_column span="span7" id_wrapper="elm_593f054e37f43" ][/st_column][/st_row][st_row width="wide" background="solid" solid_color_value="#e2e2e2" child_of="none" div_padding_top="10" div_padding_left="10" div_padding_right="10" id_wrapper="elm_593f054e3881c" ][st_column span="span5" id_wrapper="elm_593f054e3853c" ][/st_column][st_column span="span7" id_wrapper="elm_593f054e387d8" ][/st_column][/st_row][st_row width="wide" child_of="none" div_padding_left="10" div_padding_right="10" id_wrapper="elm_593f054e39513" ][st_column span="span5" id_wrapper="elm_593f054e3923b" ][st_text text_margin_top="40" text_margin_left="100" text_margin_right="100" wrapper_padding_top="20"
- [Contact Robin Samora](https://robinsamora.com/contact) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_module=”233836″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/banner_underlogo_website_150.jpg” title_text=”Robin Samora” show_bottom_space=”off” disabled_on=”on|off|off” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/Screenshot-2024-02-01-at-8.06.34 AM.png” title_text=”Screenshot 2024-02-01 at 8.06.34 AM” disabled_on=”off|on|on” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Headerv2.png” background_position=”top_right” custom_padding=”0|0px|12px|0px|false|false” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ width=”63%” max_width=”63%” custom_margin=”|||5%” use_custom_width=”on” width_unit=”off” custom_width_percent=”63%”
- [Blog Previous Articles](https://robinsamora.com/blog-previous) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ custom_padding=”|||” hover_enabled=”0″ global_colors_info=”{}” custom_padding__hover=”|||” sticky_enabled=”0″][et_pb_content_n10s feed_style=”ci-style-1″ posts_number=”100″ show_author=”off” show_avatar=”off” show_categories=”off” read_more=”on” read_more_style=”on” read_more_text=”Read More” read_more_position=”flex-start” pagination_style=”on” pagination_prev=”Previous Articles” pagination_next=”Newer Articles” _builder_version=”4.4.1″ header_text_color=”#ef3c37″ header_font_size=”24″ meta_font=”||||||||” hover_enabled=”0″ header_font_size_tablet=”51″ header_line_height_tablet=”2″ body_font_size_tablet=”51″ body_line_height_tablet=”2″ meta_font_size_tablet=”51″ meta_line_height_tablet=”2″ show_date=”off” excerpt_count=”100″ _i=”0″ _address=”0.0.0.0″ /][/et_pb_column][/et_pb_row][/et_pb_section]
- [Fast Marketing Minute Podcast](https://robinsamora.com/fmm) - [et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_row disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=” 6 Marketing Tips to Help You Set Up Google Analytics” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][et_pb_code admin_label=”First-Time Marketing Tips for ChatGPT Users” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][et_pb_code admin_label=”6 Simple Ways Improve Your LinkedIn Marketing” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][et_pb_code admin_label=”Is a Mobile Marketing Tour Right for Your
- [Robin's Rainmakers Blog](https://robinsamora.com/blog) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.1″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/banner_underlogo_website_150.jpg” title_text=”banner_underlogo_website_150″ show_bottom_space=”off” disabled_on=”on|off|off” _builder_version=”4.24.1″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2018/07/Screenshot-2024-02-01-at-8.06.34 AM.png” title_text=”Screenshot 2024-02-01 at 8.06.34 AM” disabled_on=”off|on|on” _builder_version=”4.24.1″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.34)” background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Marketing-Header2019.jpg” background_position=”top_right” background_blend=”overlay” custom_padding=”96px|0px|12px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”40%” max_width=”58%” module_alignment=”center” custom_margin=”|||” use_custom_width=”on” width_unit=”off” custom_width_percent=”63%” global_colors_info=”{}”][et_pb_column type=”4_4″
- [Marketing Planning Services](https://robinsamora.com/marketing-plan-strategy-consultant) - Get a customized marketing plan developed for your small business or nonprofit to help get your organization back on track. Learn about working with Robin.
- [Presentation](https://calendly.com/robinsamora/90-minute)
- [Corporate Trainings](https://robinsamora.com/corporate-trainings) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Blog-Header2019.png” background_position=”top_right” custom_padding=”115px|0px|85px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ header_font=”|||on|||||” header_text_color=”#3e1551″ global_colors_info=”{}”]Empowering Small Business with Marketing Grants[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#f68529″ header_3_font=”|||on|||||” header_3_text_color=”#ef3c37″ background_layout=”dark” global_colors_info=”{}”]One of the best business resources in Massachusetts [/et_pb_text][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″
- [Redirect: 15 Minute Call](https://calendly.com/robinsamora/15min)
- [Redirect: Express Grant Calendar](https://calendly.com/robinsamora/expressgrant)
- [Learn More About Customized Marketing Plans](https://robinsamora.com/marketing-services-learn-more) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Marketing-Header2019.jpg” custom_padding=”80px||80px||true|” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” padding_top_bottom_link_1=”true” padding_left_right_link_1=”true” _builder_version=”4.16″ width=”64%” module_alignment=”center” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”50px|15px|50px|15px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”|||on|||||” header_text_align=”center” header_text_color=”#ffffff” text_orientation=”center” header_text_shadow_style=”preset3″ global_colors_info=”{}”]Learn More About Customized Marketing Plans[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ disabled_on=”on|on|off” _builder_version=”4.16″ width=”64%” max_width=”64%” use_custom_width=”on” width_unit=”off” custom_width_percent=”64%” global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”https://robinsamora.com/freecall” button_text=”SCHEDULE A
- [FAQs](https://robinsamora.com/faq) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.24)” background_image=”https://robinsamora.com/wp-content/uploads/2019/04/KKP-2019-Robin-Samora-10right1.jpg” background_position=”top_right” background_blend=”overlay” custom_padding=”0|0px|114px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ width=”63%” max_width=”63%” use_custom_width=”on” width_unit=”off” custom_width_percent=”63%” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#000000″ header_font=”|||on|||||” header_text_color=”#ef3c37″ header_2_font=”||||||||” header_2_text_color=”#000000″ custom_margin=”100px||51px|||” header_text_shadow_style=”preset3″ global_colors_info=”{}”]Frequently Asked Questions[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2019/04/KKP-2019-Robin-Samora-10right2.jpg”
- [Grant Training](https://robinsamora.com/grant-training) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Blog-Header2019.png” custom_padding=”50px|0px|50px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ width=”90%” max_width=”63%” custom_margin=”|||” custom_padding=”|||5%” use_custom_width=”on” width_unit=”off” custom_width_percent=”63%” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”|||on|||||” header_text_color=”#3e1551″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Corporate Trainings[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#f68529″ header_3_font=”|||on|||||” header_3_text_color=”#ef3c37″ background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Just ask. I’d love to train your company![/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ disabled_on=”on|on|off”
- [Feature](https://robinsamora.com/sections/feature) - [et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Interior Hero” module_class=”sfly_interior_hero_1″ _builder_version=”4.16″ background_color=”#000000″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_fullwidth_header title=”Feature” text_orientation=”center” background_overlay_color=”rgba(0,0,0,0.5)” module_class=”sfly_fullwidth_header” _builder_version=”4.16″ title_level=”h4″ title_font=”|700|||||||” title_font_size=”48px” content_font=”||||||||” subhead_font=”||||||||” background_image=”https://phoenix.madebysuperfly.com/wp-content/uploads/sites/45/2018/07/waves3.jpg” custom_button_one=”on” button_one_text_color=”#000000″ button_one_bg_color=”#ffffff” button_one_border_color=”#ffffff” button_one_font=”|700|||||||” button_one_use_icon=”off” custom_button_two=”on” button_two_font=”|700|||||||” button_two_use_icon=”off” custom_padding=”60px||50px||false” animation_style=”fade” title_font_size_tablet=”36px” title_font_size_phone=”24px” title_font_size_last_edited=”on|desktop” button_one_text_color_hover=”#ffffff” button_two_text_color_hover=”#ffffff” button_one_border_color_hover=”#ffffff” button_two_border_color_hover=”#ffffff” button_one_bg_color_hover=”rgba(255,255,255,0)” button_two_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#ffffff” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#ffffff” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#ffffff” button_two_border_color__hover_enabled=”on” button_two_border_color__hover=”#ffffff”
- [Massachusetts Express Grant Program](https://robinsamora.com/ma-grant) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Speaking-Header2019.jpg” custom_padding=”50px|0px|50px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ width=”90%” max_width=”63%” custom_margin=”|||” custom_padding=”|||5%” use_custom_width=”on” width_unit=”off” custom_width_percent=”63%” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ header_font=”|||on|||||” header_text_color=”#3e1551″ global_colors_info=”{}”]Massachusetts Express Grant Program[/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]Not a Massachusetts Company? Let’s Talk About Your Best Options.[/et_pb_text][et_pb_button button_url=”https://calendly.com/robinsamora/get-to-know-you-” button_text=”SCHEDULE A CALL” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ef3c37″ button_border_color=”#ef3c37″ global_colors_info=”{}”][/et_pb_button][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″
- [Small Business Marketing and PR Services](https://robinsamora.com/marketing-training) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Marketing-Header2019.jpg” custom_padding=”80px||80px||true|” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” padding_top_bottom_link_1=”true” padding_left_right_link_1=”true” _builder_version=”4.16″ width=”64%” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”50px|15px|50px|15px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”|||on|||||” header_text_align=”center” header_text_color=”#ffffff” header_2_text_color=”#ffffff” text_orientation=”center” header_text_shadow_style=”preset3″ global_colors_info=”{}”]Why Invest in marketing?[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”50px|15px|50px|15px” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ disabled_on=”on|on|off” _builder_version=”4.16″ width=”64%” max_width=”64%” use_custom_width=”on” width_unit=”off” custom_width_percent=”64%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}”
- [Robin Samora PR and Small Marketing Expert](https://robinsamora.com/robin-samora-pr-and-small-marketing-expert) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ bottom_divider_color=”#ffffff” global_colors_info=”{}”][et_pb_fullwidth_header_extended title=”Small Business Marketing/PR Strategy that’s” typing_effect=”on” typing_static_on_off=”on” typing_static_text=”Practical, No-Nonsense and Works.” typing_effect_color=”#f68529″ typing_cursor=”#f68529″ subhead=”Meet Robin Samora, Small Business Marketing Expert and Speaker” whole_header_animation_on_off=”on” background_layout=”dark” header_fullscreen=”on” header_scroll_down=”on” scroll_down_icon=”%%4%%” header_scroll_down_effect_on_off=”on” hide_header_scroll_down_phone=”on” exclude_pages=”off” exclude_posts=”off” button_one_text=”Learn More” button_two_text=”Find Out How” content_max_width=”75%” _builder_version=”3.18.7″ title_font=”Source Sans Pro||||||||” title_font_size=”60px” title_letter_spacing=”-1px” subhead_font=”||||||||” subhead_font_size=”26px” subhead_letter_spacing=”-1px” content_font=”||||||||” background_color=”rgba(0,0,0,0.49)” background_image=”https://robinsamora.com/wp-content/uploads/2019/02/business-communication.jpg”
- [How to Work a Room](https://robinsamora.com/howtoworkaroom) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.0.5″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Speaking-Header2019.jpg” custom_padding=”0|0px|10%|0px|false|false”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”3.25″ width=”87%” max_width=”87%” custom_padding=”24.3906px|0px|0|0px|false|false” use_custom_width=”on” width_unit=”off” custom_width_percent=”87%”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2019/11/RobinSamora_logo-BlackText.png” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.0.5″ max_width=”70%”][/et_pb_image][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.25″ width=”50%” max_width=”50%” use_custom_width=”on” width_unit=”off” custom_width_percent=”50%”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_signup provider=”constant_contact” constant_contact_list=”ConstantContact|1661990322″ layout=”top_bottom” first_name_fullwidth=”off” last_name_field=”off” email_fullwidth=”off” success_action=”redirect” success_redirect_url=”https://robinsamora.com/whitelist” title=”HOW TO WORK A ROOM WITHOUT BEING THERE”
- [52 Marketing & PR Tips to Get Attention](https://robinsamora.com/52tips) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Marketing-Header2019.jpg” custom_padding=”0|0px|10%|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ width=”87%” max_width=”87%” custom_padding=”24.3906px|0px|0|0px|false|false” use_custom_width=”on” width_unit=”off” custom_width_percent=”87%” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2019/11/RobinSamora_logo-BlackText.png” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”70%” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ width=”50%” max_width=”50%” use_custom_width=”on” width_unit=”off” custom_width_percent=”50%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_signup provider=”constant_contact” constant_contact_list=”ConstantContact|1011942954″ layout=”top_bottom” first_name_fullwidth=”off” last_name_field=”off” email_fullwidth=”off” success_action=”redirect” success_redirect_url=”https://robinsamora.com/whitelist” title=”52
- [Virtual Speaking](https://robinsamora.com/virtual-speaking) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Speaking-Header2019.jpg” custom_padding=”50px|0px|50px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ width=”90%” max_width=”63%” custom_margin=”|||” custom_padding=”|||5%” use_custom_width=”on” width_unit=”off” custom_width_percent=”63%” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”|||on|||||” header_text_color=”#3e1551″ global_colors_info=”{}”]Looking for a Virtual Speaker?[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#f68529″ header_3_font=”|||on|||||” header_3_text_color=”#ef3c37″ background_layout=”dark” global_colors_info=”{}”]Just ask. I’d love to speak at your next event![/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″
- [Testimonials](https://robinsamora.com/testimonials) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.25)” background_image=”https://robinsamora.com/wp-content/uploads/2019/04/©KKP-2019-Robin-Samora-3-optimized.jpg” background_blend=”overlay” custom_padding=”0|0px|12px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”63%” max_width=”63%” module_alignment=”center” custom_padding=”101px||115px|||” use_custom_width=”on” width_unit=”off” custom_width_percent=”63%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_text_color=”#ffffff” global_colors_info=”{}”]MY CLIENT REVIEWS[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” module_alignment=”center” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2019/04/©KKP-2019-Robin-Samora-4r.1-optimized-2.jpg” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”|||on|||||” header_text_align=”center”
- [Free PR Assessment](https://robinsamora.com/pr-assessment) - [et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]Free PR Assessment Robin Samora Inc. is now offering complimentary PR assessment sessions for a limited time. The 30-minute telephone assessment sessions, which are offered on a “first come, first served” basis, are personally led by Robin Samora, a recognized authority on creating fresh and engaging marketing and PR
- [Order Failed](https://robinsamora.com/order-failed) - Your transaction failed, please try again or contact support.
- [Checkout](https://robinsamora.com/checkout-3)
- [Calendar: Session (60 min)](https://calendly.com/robinsamora/60min)
- [45 Minutes](https://calendly.com/robinsamora/45min)
- [Grant Apply](https://robinsamora.com/wp-content/uploads/2018/07/How-to-Apply-for-a-Marketing-Grant-Marketing-PR-Plans-2022.pdf)
- [Zoom](https://us02web.zoom.us/j/6179213448)
- [MA Grants - PC](https://robinsamora.com/pc) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.4.7″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Speaking-Header2019.jpg” custom_padding=”50px|0px|50px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ width=”90%” max_width=”63%” custom_margin=”|||” custom_padding=”|||5%” use_custom_width=”on” width_unit=”off” custom_width_percent=”63%” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ header_font=”|||on|||||” header_text_color=”#3e1551″ global_colors_info=”{}”]Massachusetts Express Grant Program[/et_pb_text][et_pb_text _builder_version=”4.11.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” header_2_text_color=”#EF3C37″ sticky_enabled=”0″]Find Out if You Qualify for100% Reimbursementon Marketing Training & Services[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ _module_preset=”default” background_color=”#ef3c37″ custom_padding=”0px||0px|||”
- [Redirect: Greater Lynn Chamber](https://greaterlynnchamber.com/event/webinar-robin-samora-2/)
- [Let's Talk](https://calendly.com/robinsamora/letstalk)
- [Marketing Plan Questionnaire](https://robinsamora.com/wp-content/uploads/2018/07/Marketing-Plan-Questionnaire.pdf)
- [Schedule a Free Call](https://calendly.com/robinsamora/get-to-know-you-) - [et_pb_section fb_built=”1″ _builder_version=”4.3.4″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/©KKP-2019-Robin-Samora-4r.1-optimized-1.jpg” parallax=”on” custom_padding=”0|0px|12px|0px|false|false”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ width=”63%” max_width=”63%” custom_margin=”|||5%” use_custom_width=”on” width_unit=”off” custom_width_percent=”63%”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”4.3.4″ height=”650px”][/et_pb_divider][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Section” _builder_version=”3.22.4″ background_color_gradient_direction=”105deg” background_image=”https://robinsamora.com/wp-content/uploads/2018/07/RS-10gray.png” parallax=”on” custom_padding=”90px||90px|”][et_pb_row admin_label=”Contact Area” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_padding=”0|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.3″ z_index_tablet=”500″]Let’s Connect Please complete the following information so we
- [Massachusetts Marketing Grant Training Options](https://robinsamora.com/expressgrants) - [et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.5.1″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/Blog-Header2019.png” custom_padding=”115px|0px|85px|0px|false|false”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_column type=”3_5″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_text _builder_version=”4.5.1″ header_font=”|||on|||||” header_text_color=”#3e1551″]Corporate Training & Marketing Grants[/et_pb_text][et_pb_text _builder_version=”4.5.1″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#f68529″ header_3_font=”|||on|||||” header_3_text_color=”#ef3c37″ background_layout=”dark”]Just ask. I’d love to train your company![/et_pb_text][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.6.0″ _module_preset=”default”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”3.22.7″ custom_padding=”0px||0px|||”][et_pb_row _builder_version=”3.25″ width=”100%” custom_padding=”0px||0px|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2019/04/Blog-Header2019.png” title_text=”Robin Samora” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.1″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row
- [Constant Contact Trial](http://www.constantcontact.com/signup.jsp?pn=robinsamora)
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- [Marketing and PR Expert Robin Samora's Fast Marketing Minute featured on Alexa](https://robinsamora.com/pr-and-brand-expert-robin-samoras-fast-marketing-minute-featured-on-alexa) - [et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” hover_enabled=”0″ sticky_enabled=”0″][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” custom_padding=”0px||||false|false” width=”100%” max_width=”100%” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.24.0″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2024/02/banner_underlogo_website_150.jpg” _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” title_text=”banner_underlogo_website_150″ force_fullwidth=”on” show_bottom_space=”off” hover_enabled=”0″ sticky_enabled=”0″ disabled_on=”on|off|off”][/et_pb_image][et_pb_image src=”https://robinsamora.com/wp-content/uploads/2024/02/Screenshot-2024-02-01-at-8.06.34 AM.png” _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Screenshot 2024-02-01 at 8.06.34 AM” force_fullwidth=”on” show_bottom_space=”off” hover_enabled=”0″ sticky_enabled=”0″ disabled_on=”off|on|on”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_image=”https://fastmarketingminute.com/wp-content/uploads/2019/09/Site-Header2019.png” custom_padding=”0|0px|12px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ width=”87%” max_width=”87%” custom_padding=”24.3906px|0px|0|0px|false|false” use_custom_width=”on”
- [Robin Samora Fast Marketing Minute](https://robinsamora.com/robin-samora-fast-marketing-minute) - [et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”3.25.3″ background_image=”https://fastmarketingminute.com/wp-content/uploads/2019/09/Site-Header2019.png” custom_padding=”0|0px|12px|0px|false|false” disabled=”on”][et_pb_row column_structure=”3_5,2_5″ custom_padding=”24.3906px|0px|0|0px|false|false” _builder_version=”3.25″ width=”87%” max_width=”87%” use_custom_width=”on” width_unit=”off” custom_width_percent=”87%”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://fastmarketingminute.com/wp-content/uploads/2019/09/FastMarketingMinute-White.png” align=”center” _builder_version=”3.25.3″ width=”67%” module_alignment=”left”][/et_pb_image][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.25″ width=”50%” max_width=”50%” use_custom_width=”on” width_unit=”off” custom_width_percent=”50%”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.25.3″][/et_pb_text][et_pb_image src=”https://fastmarketingminute.com/wp-content/uploads/2019/09/RobinSamora_logo-white300.png” align=”center” _builder_version=”3.25.3″][/et_pb_image][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”off|off|off” _builder_version=”3.25.3″
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- [Privacy Policy](https://robinsamora.com/privacy-policy) - [et_pb_section fb_built=”1″ _builder_version=”3.22.3″ background_image=”https://robinsamora.com/wp-content/uploads/2019/04/RS-10color.png” parallax=”on” parallax_method=”off” z_index_tablet=”500″][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.21.4″ header_font=”|||on|||||” header_text_color=”#000000″ header_letter_spacing=”4px” header_line_height=”1.3em” z_index_tablet=”500″]Privacy Policy[/et_pb_text][et_pb_text _builder_version=”3.22.7″ z_index_tablet=”500″]Partner Promotions Inc. and Robin Samora have created this privacy statement in order to demonstrate our firm commitment to your privacy. The following outlines our information gathering practices for Partner Promotions Inc. and Robin
- [Giving Back](https://robinsamora.com/giving-back) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”3.22.4″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(239,60,55,0)” background_color_gradient_end=”#ffffff” background_color_gradient_direction=”292deg” background_color_gradient_start_position=”28%” background_color_gradient_end_position=”47%” background_color_gradient_overlays_image=”on” background_image=”https://robinsamora.com/wp-content/uploads/2019/04/KKP-2019-Robin-Samora-10right2.jpg” custom_margin=”||” custom_padding=”87px||17px||false|” custom_padding_tablet=”25px||25px||true” custom_padding_phone=”0px||0px||true” top_divider_color=”rgba(140,140,140,0.07)” top_divider_arrangement=”above_content” bottom_divider_color=”rgba(229,229,229,0.2)” bottom_divider_arrangement=”above_content”][et_pb_row custom_padding=”0|0px|28px|0px|false|false” custom_margin=”0px||0px” make_equal=”on” background_blend_1=”overlay” _builder_version=”3.22.4″][et_pb_column type=”3_5″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.22.4″ text_font=”||||||||” text_text_color=”#3e1551″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font=”|||on|||||” header_font_size=”40px” header_2_font=”|||on|||||” header_2_text_color=”#f68529″ header_2_font_size=”24px” header_3_font=”|800|||||||” header_3_text_align=”left” header_3_text_color=”#ef3c37″ header_3_font_size=”40px” header_3_font_size_tablet=”30px” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” header_4_font=”Source Sans Pro||||||||” custom_margin=”-3px|||||” custom_padding=”16px||||false|true”]Monthly Marketing Scholarship for Entrepreneurs I
- [Call to Action](https://robinsamora.com/sections/call-to-action) - [et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Interior Hero” module_class=”sfly_interior_hero_1″ _builder_version=”3.10.2″ background_color=”#000000″ saved_tabs=”all” locked=”off”][et_pb_fullwidth_header title=”Call to Action” text_orientation=”center” background_overlay_color=”rgba(0,0,0,0.5)” module_class=”sfly_fullwidth_header” _builder_version=”3.10.2″ title_level=”h4″ title_font=”|700|||||||” title_font_size=”48px” title_font_size_tablet=”36px” title_font_size_phone=”24px” title_font_size_last_edited=”on|desktop” content_font=”||||||||” content_font_size=”18px” subhead_font=”||||||||” background_image=”https://phoenix.madebysuperfly.com/wp-content/uploads/sites/45/2018/07/waves3.jpg” custom_button_two=”on” button_two_font=”|700|||||||” button_two_use_icon=”off” button_two_text_color_hover=”#ffffff” button_two_bg_color_hover=”rgba(0,0,0,0)” button_two_border_color_hover=”#ffffff” custom_button_one=”on” button_one_text_color=”#000000″ button_one_bg_color=”#ffffff” button_one_border_color=”#ffffff” button_one_font=”|700|||||||” button_one_use_icon=”off” button_one_text_color_hover=”#ffffff” button_one_bg_color_hover=”rgba(255,255,255,0)” button_one_border_color_hover=”#ffffff” custom_padding=”60px||50px||false” animation_style=”fade” animation_duration=”1500ms”]Clean & Clear[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Page Explanation” _builder_version=”3.10.2″ background_color=”#f2f2f2″][et_pb_row custom_padding=”0px||0px||true” _builder_version=”3.10.2″][et_pb_column type=”4_4″
- [Team](https://robinsamora.com/sections/team) - [et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Interior Hero” module_class=”sfly_interior_hero_1″ _builder_version=”3.10.2″ background_color=”#000000″ saved_tabs=”all” locked=”off”][et_pb_fullwidth_header title=”Team” text_orientation=”center” background_overlay_color=”rgba(0,0,0,0.5)” module_class=”sfly_fullwidth_header” _builder_version=”3.10.2″ title_level=”h4″ title_font=”|700|||||||” title_font_size=”48px” title_font_size_tablet=”36px” title_font_size_phone=”24px” title_font_size_last_edited=”on|desktop” content_font=”||||||||” content_font_size=”18px” subhead_font=”||||||||” background_image=”https://phoenix.madebysuperfly.com/wp-content/uploads/sites/45/2018/07/waves3.jpg” custom_button_two=”on” button_two_font=”|700|||||||” button_two_use_icon=”off” button_two_text_color_hover=”#ffffff” button_two_bg_color_hover=”rgba(0,0,0,0)” button_two_border_color_hover=”#ffffff” custom_button_one=”on” button_one_text_color=”#000000″ button_one_bg_color=”#ffffff” button_one_border_color=”#ffffff” button_one_font=”|700|||||||” button_one_use_icon=”off” button_one_text_color_hover=”#ffffff” button_one_bg_color_hover=”rgba(255,255,255,0)” button_one_border_color_hover=”#ffffff” custom_padding=”60px||50px||false” animation_style=”fade”]Showcase Talent[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Page Explanation” _builder_version=”3.10.2″ background_color=”#f2f2f2″][et_pb_row custom_padding=”0px||0px||true” _builder_version=”3.10.2″][et_pb_column type=”4_4″ _builder_version=”3.10.2″ parallax=”off” parallax_method=”on”][et_pb_text quote_border_weight=”0px”
- [Reviews](https://robinsamora.com/sections/reviews) - [et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Interior Hero” module_class=”sfly_interior_hero_1″ _builder_version=”3.10.2″ background_color=”#000000″ saved_tabs=”all” locked=”off”][et_pb_fullwidth_header title=”Reviews” text_orientation=”center” background_overlay_color=”rgba(0,0,0,0.5)” module_class=”sfly_fullwidth_header” _builder_version=”3.10.2″ title_level=”h4″ title_font=”|700|||||||” title_font_size=”48px” title_font_size_tablet=”36px” title_font_size_phone=”24px” title_font_size_last_edited=”on|desktop” content_font=”||||||||” content_font_size=”18px” subhead_font=”||||||||” background_image=”https://phoenix.madebysuperfly.com/wp-content/uploads/sites/45/2018/07/waves3.jpg” custom_button_two=”on” button_two_font=”|700|||||||” button_two_use_icon=”off” button_two_text_color_hover=”#ffffff” button_two_bg_color_hover=”rgba(0,0,0,0)” button_two_border_color_hover=”#ffffff” custom_button_one=”on” button_one_text_color=”#000000″ button_one_bg_color=”#ffffff” button_one_border_color=”#ffffff” button_one_font=”|700|||||||” button_one_use_icon=”off” button_one_text_color_hover=”#ffffff” button_one_bg_color_hover=”rgba(255,255,255,0)” button_one_border_color_hover=”#ffffff” custom_padding=”60px||50px||false” animation_style=”fade”]Social Proof[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Page Explanation” _builder_version=”3.10.2″ background_color=”#f2f2f2″][et_pb_row custom_padding=”0px||0px||true” _builder_version=”3.10.2″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text quote_border_weight=”0px”
- [Modules](https://robinsamora.com/modules) - [et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Interior Hero” module_class=”sfly_interior_hero_1″ _builder_version=”3.10.2″ saved_tabs=”all” locked=”off”][et_pb_fullwidth_header title=”Modules” text_orientation=”center” background_overlay_color=”rgba(0,0,0,0.5)” module_class=”sfly_fullwidth_header” _builder_version=”3.10.2″ title_level=”h4″ title_font=”|700|||||||” title_font_size=”48px” title_font_size_tablet=”36px” title_font_size_phone=”24px” title_font_size_last_edited=”on|desktop” content_font=”||||||||” content_font_size=”18px” subhead_font=”||||||||” background_image=”https://phoenix.madebysuperfly.com/wp-content/uploads/sites/45/2018/08/collage.jpg” custom_button_two=”on” button_two_font=”|700|||||||” button_two_use_icon=”off” button_two_text_color_hover=”#ffffff” button_two_bg_color_hover=”rgba(0,0,0,0)” button_two_border_color_hover=”#ffffff” custom_button_one=”on” button_one_text_color=”#000000″ button_one_bg_color=”#ffffff” button_one_border_color=”#ffffff” button_one_font=”|700|||||||” button_one_use_icon=”off” button_one_text_color_hover=”#ffffff” button_one_bg_color_hover=”rgba(255,255,255,0)” button_one_border_color_hover=”#ffffff” custom_padding=”60px||50px||false”]Styled for Phoenix[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Page Explanation” _builder_version=”3.10.2″ background_color=”#f2f2f2″][et_pb_row custom_padding=”0px||0px||true” _builder_version=”3.10.2″][et_pb_column type=”4_4″ _builder_version=”3.10.2″ parallax=”off” parallax_method=”on”][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)”
- [Privacy Tools](https://robinsamora.com/privacy-tools)

## Categories

- [Uncategorized](https://robinsamora.com/category/uncategorized)
- [Press Releases](https://robinsamora.com/category/press-releases)
- [Event Marketing](https://robinsamora.com/category/event-marketing)
- [Branding](https://robinsamora.com/category/branding)
- [Free Publicity](https://robinsamora.com/category/free-publicity)
- [Marketing Materials](https://robinsamora.com/category/marketing-materials)
- [Public Speaking](https://robinsamora.com/category/public-speaking)
- [Social Media](https://robinsamora.com/category/social-media)
- [Trade Shows](https://robinsamora.com/category/trade-shows)
- [Visibility Strategies](https://robinsamora.com/category/visibility-strategies)
- [Blogging](https://robinsamora.com/category/blogging)
- [Pitching the Media](https://robinsamora.com/category/pitching-the-media)
- [Small Business Marketing](https://robinsamora.com/category/small-business-marketing)
- [Public Relations](https://robinsamora.com/category/public-relations)
- [Video](https://robinsamora.com/category/video)
- [Giving Back](https://robinsamora.com/category/giving)
- [Blog](https://robinsamora.com/category/blog)
- [Build Visibility](https://robinsamora.com/category/build-visibility)
- [Content Marketing](https://robinsamora.com/category/content-marketing)
- [Grow Your Business](https://robinsamora.com/category/grow-your-business)
- [Sales & Marketing](https://robinsamora.com/category/sales-marketing)
- [SEO](https://robinsamora.com/category/seo)
- [Nonprofit marketing](https://robinsamora.com/category/nonprofit-marketing)
- [Fast Marketing Minute](https://robinsamora.com/category/fast-marketing-minute)
- [Website](https://robinsamora.com/category/website)
- [Grow Your Audience](https://robinsamora.com/category/grow-your-audience)
- [Podcast](https://robinsamora.com/category/podcast)
- [Networking](https://robinsamora.com/category/networking)
- [Customer Appreciation](https://robinsamora.com/category/customer-appreciation)
- [Website Tips](https://robinsamora.com/category/website-tips)
- [Marketing Planning](https://robinsamora.com/category/marketing-planning)

## Tags

- [business marketing](https://robinsamora.com/tag/business-marketing)
- [marketing plan](https://robinsamora.com/tag/marketing-plan)
- [small business marketing](https://robinsamora.com/tag/small-business-marketing)