Public Relations Training
Why Learning How to Create an Easy-to-Follow PR Plan Is the Most Valuable Thing You Can Do for Your Business
…and why the Commonwealth of Massachusetts will reimburse you up to $9,000
Get 1-on-1 PR Training and
Learn the Skills of Top Publicists
If you’re looking to gain visibility, credibility, and outshine the competition,
enroll in my PR for Small Business 901 or 902 courses. Here’s what you’ll get:
Weekly Training
Weekly training for you and your team for 12 weeks, each devoted to a specific PR topic. Make sure to complete training within 12 weeks from the start date of the grant.
Short assignments
Short assignments to teach you the public relations process. These will help you create your own customized PR plan that you can use again and again long after the course is finished.
LIVE Sessions
One-on-one public relations training sessions with me via Zoom. Schedule your sessions in advance. Get answers, feedback, advice, and training to meet your goals.
email access
Unlimited email access to me for 12 weeks. You don’t have to do this alone!
step-by-step guidance
As part of the training, you’ll get step-by-step guidance on how to weave all your assignments into a 12-month PR plan. You’ll know exactly what to do – and when.
BONUSES
A hefty collection of more than 15 bonuses: bite-size PR training resources, cheat sheets, small business marketing checklists, special reports, and more.
Ignoring public relations gives your competitors a winning advantage
Ignoring public relations gives your competitors a winning advantage
Before Covid, a U.S small business had an 8-in-10 chance of surviving its first year, and a 5-in-10 chance of making it to the fifth year. Then Covid hit.
That’s why the Commonwealth of Massachusetts created the Express Grants program. Last year alone, it awarded $3.5 million in grants to teach businesses skills in a wide variety of areas. This year, public relations training is one of them. Yet most small businesses know little about how to generate free PR.
Through the Express Grants program, the Department of Unemployment will reimburse your business up to $9,000 to learn the fine art of public relations, a vital component of marketing. The program is called PR for Small Business 901 or 902, a comprehensive public relations training program.
Applying for an Express Grant is Easy
Applying for an Express Grant is Easy
The Mass Express Grant application process is far easier and faster than applying for Massachusetts SBA loans.
It takes less than an hour if you follow a few guidelines. (I’ll show you how).
This Massachusetts
PR grant is for you if:
This Massachusetts
PR grant is for you if:
Covid 19 has disrupted sales, the looming recession has you concerned, and lead generation could be improved.
You’re too busy working in your business, with little time for promotion.
You don’t know the correct way to use social media to reach your target market or gain visibility.
You don’t know your ideal customers or where to find them.
You would LOVE to be reimbursed for this PR training and learn how to get media attention and outshine the competition.
To be eligible for full reimbursement:
To be eligible for full reimbursement:
Apply for a MA Express grant and get approved for PR for Small Business 901 or 902 training.
Have your W2 employees take the public relations training. You’ll need two or three part-time or full-time employees to get the grant.
Request reimbursement after the 12-week PR training is complete, and you’ve paid in full. I’ll help you process the paperwork.
Funds are typically reimbursed within 6-8 weeks after submitting proof of payment.
You’ll get details on the grant and instructions for reimbursement when you’re approved, which usually takes 3 – 4 weeks.
Here’s How to Apply
STEP #1:
Go to the Express Grant website where you’ll see instructions on how to apply and the information you’ll need for the Express Grant application; ie, your Federal EIN Number, your DUA member (that’s the number you use for payroll), a Certificate of Good Standing from Mass Tax Connect, course number, contact details, etc.
STEP #2:
Select one of these two courses:
PR for Small Business 901, Course # 1138368
If you’re looking to gain visibility, credibility, and outshine the competition, enroll in my PR for Small Business 901 or 902 courses. Here’s what you’ll get:
- Weekly training for you and your team for 12 weeks, each devoted to a specific PR topic. Make sure to complete training within 12 weeks from the start date of the grant.
- Short assignments to teach you the public relations process. These will help you create your own customized PR plan that you can use again and again long after the course is finished.
- One-on-one public relations training sessions with me via Zoom. Schedule your sessions in advance. Get answers, feedback, advice, and training to meet your goals.
- Unlimited email access to me for 12 weeks. You don’t have to do this alone!
- As part of the training, you’ll get step-by-step guidance on how to weave all your assignments into a 12-month PR plan. You’ll know exactly what to do – and when.
- A hefty collection of more than 15 bonuses: bite-size PR training resources, cheat sheets, small business marketing checklists, special reports, and more.
Your Investment: $6,000 with complete reimbursement for eligible companies; payment plans available
PR for Small Business 902, Course #1138383
This advanced marketing program is for you if:
You have three or more W2 employees and want additional one-on-one help for your team to learn and implement advanced marketing and PR strategies
Review and training will include everything in PR for Small Business 901 (listed below):
- Weekly training for you and your team for 12 weeks, each devoted to a specific PR topic. Make sure to complete training within 12 weeks from the start date of the grant.
- Short assignments to teach you the public relations process. These will help you create your own customized PR plan that you can use again and again long after the course is finished.
- One-on-one public relations training sessions with me via Zoom. Schedule your sessions in advance. Get answers, feedback, advice, and training to meet your goals.
- Unlimited email access to me for 12 weeks. You don’t have to do this alone!
- As part of the training, you’ll get step-by-step guidance on how to weave all your assignments into a 12-month PR plan. You’ll know exactly what to do – and when.
- A hefty collection of more than 15 bonuses: bite-size PR training resources, cheat sheets, small business marketing checklists, special reports, and more.
Plus three additional months of one-on-one online public relations training with me for six bonus sessions.
Work with me to:
- Critique your writing
- Help you brainstorm story ideas
- Review your media kit
- Suggest offline places where you can find your target market
- Show you how to get onto the speaking circuit
- Discuss ideas for content you can create
- Give tips on how to outsource work you don’t have time to do
- Encourage you to do fewer PR tasks during busier months and more tasks during lighter months—great for seasonal businesses.
- …or any PR topic you choose.
Your Investment: $9,000 with complete reimbursement for eligible companies; payment plans available
Not sure if you qualify?
The best way to see if you’re eligible is to schedule a 30-minute call with me. I’ll tell you if I think you’re a good candidate (most businesses are).
Since the Express Program is basically free (after paying in full and receiving reimbursement) interest has been high. Because you’ll work directly with me, I can only accept a limited number of businesses per month, so when my schedule is full, it’s full. You’ll have to wait for the next opening.
My advice is to apply for the Express Grant now. It’s risk-free. There’s no-cost or obligation. You can start when you’re ready. If your small business qualifies, there’s $30,000 each calendar year for training. That’s a lot of money to grow your business. Include Marketing Plan 901 or 902 and my new PR for Small Business training as part of your 2023 marketing budget. (Both courses are ultimately free).
