Public Relations Training
Why Small Businesses and Nonprofits Can’t Afford to Skip Digital PR
…and why the Commonwealth of Massachusetts will reimburse you up to $9,000
Get 1-on-1 Digital PR Training and
Learn the Skills of Top Publicists
If you’re looking to gain visibility, credibility, and outshine the competition,
enroll in my Digital PR for Small Business 901 or 902 courses. Here’s what you’ll get:
Weekly Training
Weekly training for you and your team for 6 weeks, so we ace the specifics of your PR plan. We also offer Done with You PR to make sure you nail it.
Short assignments
Short assignments to teach you how to create a winning public relations campaign – one that grabs attention and gets results. We also review your work in our ‘Done with You’ PR training.
LIVE Sessions
One-on-one public relations training and review sessions with PR experts via Zoom. Schedule your sessions in advance. Get answers, feedback, advice, and guidance to meet your goals.
email SUPPORT
Unlimited email support for 12 weeks. No worries, we’ll be working by your side. Have questions? Got a journalist banging at your door? You don’t have to do this alone!
step-by-step guidance
As part of our Digital PR training, you’ll get step-by-step guidance on how to create campaigns, pitch the media, pivot, and re-pivot for impact. You’ll know exactly what to do – and when.
BONUSES
In addition to ‘Done with You’ PR, there’s a hefty dose of ‘Done for You’ PR. Plus, SEO training, campaign templates, media pitch examples, small business marketing checklists, and more.
Ignoring public relations gives your competitors a winning advantage
Ignoring public relations gives your competitors a winning advantage
Before Covid, a U.S small business had an 8-in-10 chance of surviving its first year, and a 5-in-10 chance of making it to the fifth year. Then Covid hit.
That’s why the Commonwealth of Massachusetts created the Express Grants program. Last year alone, it awarded $3.5 million in grants to teach businesses skills in a wide variety of areas. This year, Digital PR training is one of them. Yet most small businesses and nonprofits know little about how to take advantage of digital public relations opportunities.
Through the Express Grants program, the Department of Unemployment will reimburse your business or nonprofit up to $9,000 to learn the fine ‘Art of PR’, a vital component of marketing. The program is called Digital PR for Small Business 901 or 902, a comprehensive public relations training program for businesses and nonprofits with 100 or less W2 employees, part-time or full-time, even minimum wage.
Applying for an Express Grant is Easy
Applying for an Express Grant is Easy
The Mass Express Grant application process is far easier and faster than applying for Massachusetts SBA loans.
It takes about 20 minutes if you follow a few guidelines. (I’ll show you how).
This Massachusetts Digital PR grant is for you if:
This Massachusetts Digital
PR grant is for you if:
You still aren’t back to pre-Covid sales, economic uncertainty has you concerned, and lead generation could be improved.
You’re too busy working in your business, with little time for promotion.
You don’t know the correct way to use social media or Digital PR to reach your target audience or gain visibility.
You don’t know what to say to the media, let alone where to find them.
You would LOVE to be reimbursed 100% for Digital PR for Small Business 901/902 training, learn how to get media attention, and finally give your competition a run for the money.
To be eligible for
full reimbursement:
To be eligible for
full reimbursement:
Apply for a MA Express grant and get approved for Digital PR for Small Business 901 or 902 training. There’s no cost or risk, and we’ll help you apply in 20 minutes.
Typically, in about 21 days, you’ll get approved for the grant. Onboarding for Digital PR training is simple and straightforward.
Have your W2 employees take the digital public relations training. You’ll need two or three part-time or full-time employees to get the grant.
Request reimbursement after the 6-week PR training is complete and you’ve paid in full. We’ll also help you with the reimbursement paperwork.
Funds are typically reimbursed within 6-8 weeks after submitting proof of payment. Just be sure to save and follow the easy reimbursement guidelines in the grant package.
Here’s How to Apply
STEP #1:
Go to the Express Grant website where you’ll see instructions on how to apply and the information you’ll need for the Express Grant application; ie, your Federal EIN Number, your DUA number (that’s the 8-digit number you use for payroll), a Certificate of Good Standing from Mass Tax Connect, a completed W9, course number, contact details, etc.
STEP #2:
Select one of these two courses:
Digital PR for Small Business 901, Course # C-10582
If you’re looking to gain visibility, credibility, and outshine the competition, enroll in Digital PR for Small Business 901 or Digital PR for Small Business 902 training. Here’s what you’ll get:
- Weekly training for you and your team for 6 weeks, so we ace the specifics of your PR plan. We also offer ‘Done with You’ PR to make sure you nail it.
- Short assignments to teach you how to create a winning public relations campaign – one that grabs attention and gets results. We also review your work in our ‘Done with You’ PR training.
- One-on-one public relations training and review sessions with digital PR experts via Zoom. Schedule your sessions in advance. Get answers, feedback, advice, and guidance to meet your goals.
- Unlimited email support for 12 weeks or more. No worries, we’ll be working by your side. Have questions? Got a journalist banging at your door? You don’t have to do this alone!
- As part of the Digital PR training, you’ll get step-by-step guidance on how to create campaigns, pitch the media, pivot, and re-pivot for impact. You’ll know exactly what to do – and when.
- In addition to ‘Done with You’ PR, there’s a hefty dose of ‘Done for You’ PR. Plus, SEO training to optimize PR, public relations campaign templates, small business marketing checklists, and more.
Your investment: $6,000 with complete reimbursement for eligible companies and nonprofits; payment plans available
DIGITAL PR FOR SMALL BUSINESS 902, COURSE # C-10583
This advanced digital public relations program is for you if:
You have three or more W2 employees and want additional one-on-one ‘Done with You’ PR help and training to learn and implement advanced Digital PR strategies
Review and training will include everything in Digital PR for Small Business 901 (listed below):
- Weekly training for you and your team for 6 weeks, so we ace the specifics of your PR plan. We also offer ‘Done with You’ PR to make sure you nail it.
- Short assignments to teach you how to create a winning public relations campaign – one that grabs attention and gets results. We also review your work in our ‘Done with You’ PR training.
- One-on-one public relations training and review sessions with Digital PR experts via Zoom. Schedule your sessions in advance. Get answers, feedback, advice, and guidance to meet your goals.
- Unlimited email support for 12 weeks or more. No worries, we’ll be working by your side. Have questions? Got a journalist banging at your door? You don’t have to do this alone!
- As part of the Digital PR training, you’ll get step-by-step guidance on how to create campaigns, pitch the media, pivot, and re-pivot for impact. You’ll know exactly what to do – and when.
- In addition to ‘Done with You’ PR, there’s a hefty dose of ‘Done for You’ PR. Get SEO and public relations training to tackle key campaigns that drive your business or nonprofit forward.
Work with us to:
- Create a killer-online brand that the media can’t resist
- Help you brainstorm PR campaigns and story ideas
- Critique your writing and press pitches so they get read
- Find media queries (that no one knows about)
- Learn and practice reactive PR and how to re-pivot a pitch
- Review your media kit for maximum impact
- Discuss new content ideas and what’s best to repurpose
- Build backlinks that matter to increase organic SEO
- Optimize PR copy with keywords to target your audience
- Focus on PR before your busy months to maximize impact
Your Investment: $9,000 with complete reimbursement for eligible companies and nonprofits; payment plans available
Not sure if you qualify?
The best way to see if you’re eligible is to schedule a 30-minute call with me. I’ll tell you if I think you’re a good candidate (most businesses and nonprofits are).
Since the Express Program is basically free (after paying in full and receiving reimbursement) interest has been high. Because you’ll work directly with our PR team, we can only accept a limited number of businesses and nonprofits per month, so when our schedule is full, it’s full. You’ll have to wait for the next opening.
My advice is to apply for the Express Grant now. It’s risk-free. There’s no cost or obligation. You can start when you’re ready. If your small business or nonprofit qualifies, there’s $20,000 each calendar year for training. That’s a lot of money to scale growth.
I’m not sure when the grant will end, or if funds will be reduced, so take advantage of my new Digital PR Training for Small Business 901 or 902 training and full reimbursement if you qualify. If you’re not sure, at least apply for the grant, you have a year to use it.
As a seasoned (25+ years) small business marketing and PR expert, I also offer, Marketing Plan 901 and Marketing Plan 902. Both marketing and PR courses qualify for the Express Grant program and are eligible for full reimbursement. (Both courses and bonus PR work and customized marketing plans are ultimately free).
You Get These 3 Guarantees:
Guarantee #1
You’ll get top-notch training from one of the best PR experts in the business and we’ll make it fun!
Guarantee #2
The PR strategies we’ll teach you are the best ones to get results. They’re the same ones the professional, high-priced PR agencies use with their clients.
Guarantee #3
I guarantee that the Digital PR strategies we teach you can be used to gain more attention, visibility, PR opportunities, backlinks, and inquiries in 2025.
Imagine for a minute how your competitors will feel when they see you all over the internet, where they’d love to be. That’s the power of Digital PR. If you’re on the fence about this program, schedule a call with me now.
