Nice to meet you. I’m Robin.
I’m a marketing and PR consultant, blogger, author, and podcast host. I loved to promote things when I was a kid and learned business at the kitchen table, from both parents, who were entrepreneurs. No surprise, I sold a ton of Girl Scout cookies and grew up acing the Art of Promotion.
Many women will say they got private training from their Dad, especially if they were successful business owners. In my case, my Dad was my mentor, too. I studied at Boston University’s School of Public Communication and had multiple marketing jobs, before becoming an entrepreneur. I’ve been in business for 20 years, consulting with big brands and smaller brands, maybe where yours is today.
I also got a PhD at the School of Hard Knocks. That’s the school that teaches you life lessons and how to pick up the pieces when the roof caves in. After personal hardship, emotional crisis, and financial uncertainty, you wake up one day and have a choice; to rise and re-invent, or fail miserably. You guessed it. I chose the happier of the two.
So, I learned how to create an unstoppable brand. Get new clients. Increase sales. Connect with customers. Build online visibility. Learn PR. Social Media. Generate content. Understand and write the ultimate marketing plan. Deliver straight marketing advice without a million-dollar budget. And, turn dinosaurs into digital nomads.
Plato (a fellow Greek) said that “necessity is the mother of invention.”
I’m not a marketing consultant or a straight shooter by chance, there’s always a reason.
You might want to build your business, create a stronger social brand, become more recognized in your industry, write a book, or start a new company that makes the world an incredibly better place.
Whatever your reason, I’m with you all the way.
Authors note: When she’s not working, Robin loves to spend time with her family, traveling, and living in paradise. On her bucket list is a trip to Greece, hiking in Iceland, and a month in Bali. She’d also like to get an island dog that fits under the seat.