SEO Training Courses for Small Business Owners
Level the Playing Field with a $3,000 Small Business Grant That Pays for Your Online SEO Training
It’s Risk-Free to Apply
Too good to be true? Not At All. Affordable marketing services for small businesses
If you’re a small business owner in Massachusetts with W2 employees (even part-time), you might be eligible for a hidden gem—the Express Grant from the Commonwealth of Massachusetts. Funded by Unemployment Insurance taxes, this program offers up to $15,000 in training per calendar year, which includes valuable SEO training.
Why not take advantage of this opportunity to boost your marketing efforts with expert guidance?
Search Engine Optimization (SEO) is a great way to grow your business organically. With our SEO courses, small business owners in Massachusetts have the unique opportunity to gain the knowledge and experience to improve their online visibility and perform better in search results.
Plus, businesses with 50 employees or less may qualify for 100% reimbursement for the grant program. In just about five weeks, you could be on your way to improving your online presence, reaching new people online and attracting new customers, and —all with expert SEO training tailored to your needs. Don’t miss out on this chance to learn new skills to grow your business!
Choose from My SEO Training Courses
Here are the three SEO courses designed for small business owners, taught online, and covered by the Massachusetts Express Grant:
SEO Foundations and Website Performance, Course #C-13110
Boost Your Website’s Visibility with Expert SEO Training. Want to drive more organic traffic to your website but unsure where to start? This foundational SEO course is designed for business owners, nonprofits and marketers who want to understand how search engines rank websites and what they can do to improve their site’s performance.
Course Details
With this SEO course, training will guide you through essential SEO elements, from technical enhancements to content optimization.
You’ll learn how to:
- Conduct an SEO audit to identify issues impacting your visibility
- Improve site speed, mobile usability, and user experience to boost rankings and visitor engagement
- Understand Google’s ranking factors and align your site with search engine best practices
- Optimize your site structure with better navigation and internal linking
- Implement strategies to optimize content for the search terms your audience is using.
This course isn’t just about theory, it’s packed with practical tools and actionable strategies that you can apply immediately. By the end, you’ll have a clear roadmap for diagnosing SEO issues and optimizing your site for long-term success. Instructor led by Marketing and SEO Expert taught online via Zoom with email access.
Your Investment: $3,000 per person with complete reimbursement for eligible companies and nonprofits as part of the Massachusetts Express Grants program.
Advanced SEO and Content Strategy, Course #C-13111
Elevate Your SEO Game with Cutting-Edge Strategies. Once you’ve mastered the basics, it’s time to level up. This advanced SEO course is designed for small business owners, digital marketers, and content creators who want to build a long-term SEO strategy that boosts rankings, enhances brand authority, and maximizes visibility. Search engines prioritize high-quality, relevant, and well-optimized content.
Course Details
This course teaches you how to create content that meets Google’s evolving standards while connecting with the people who need you most.
You’ll learn how to:
- Optimize existing content for search intent by refining keyword usage, improving structure, and aligning with user needs
- Stay ahead of Google’s algorithm updates to maintain and improve your rankings
- Integrate SEO with broader marketing strategies by leveraging your ‘owned content’, social media, and digital PR
- Use personal branding and thought leadership to establish credibility, earn backlinks, and increase domain authority
- Enhance local SEO efforts by optimizing for local search, managing business listings, and implementing local link-building strategies.
This course is taught online by an SEO expert via Zoom. By the end, you’ll have the skills to drive more traffic, increase engagement, and position your brand as an industry leader.
Your Investment: $3,000 per person with complete reimbursement for eligible companies and nonprofits as part of the Massachusetts Express Grants program.
SEO Copywriting Mastery, Course #C-13112
Write with Impact, Rank with Authority. SEO isn’t just about keywords, it’s about crafting compelling content that ranks well and resonates with your audience. This Advanced Copywriting for SEO course is designed for content creators, marketers, and business owners who want to master the art of writing for both search engines and humans.
Course Details
In this course, you’ll learn how to create high-performing content that meets Google’s evolving standards while capturing attention, building credibility, and driving conversions.
You’ll learn how to:
- Use advanced keyword strategies, understand search intent, and refine your approach to on-page SEO
- Craft irresistible headlines to structuring content for maximum readability, gaining the skills to write SEO-driven copy that ranks, engages, and converts
- Use semantic SEO and natural language processing (NLP) Google’s AI-driven ability to understand context, synonyms, and user intent
- Write content that aligns with how people naturally search and how search engines interpret language, optimize long-form content, leverage storytelling for SEO, and integrate strategic calls-to-action (CTAs) that boost engagement
Instructor led by SEO and copywriting expert via Zoom. By the end of this training, you’ll have a repeatable SEO copywriting framework that not only improves search rankings but also strengthens your brand’s authority and connects with your audience in a meaningful way.
Your Investment: $3,000 per person with complete reimbursement for eligible companies and nonprofits as part of the Massachusetts Express Grants program.
Applying for an Express Grant is Easy
Applying for an Express Grant is Easy
The Mass Express Grant application process is far easier and faster than applying for Massachusetts SBA loans.
Interested in applying for an SEO training course? It only takes less than 30 minutes if you follow a few simple guidelines — I’ll show you how!
This Massachusetts business
marketing grant is for you if:
Covid-19 has disrupted sales, lead generation, and you’re worried about a looming recession
You’re all over the place, too busy working IN your business not ON your business
It’s difficult for customers to find you – and you know there’s an easier way
You need a solid marketing plan, not the next new marketing trick
Total marketing reimbursement to train my team and grow my business? Where do I sign up?
To be eligible for
full reimbursement:
Apply for a MA Express grant and get approved for any any of our SEO, Advanced Content strategy or Copywriting Mastery trainings
Have your W2 employees take our training – one person or the whole team.
Request reimbursement after the 10-hour training is complete and you’ve paid in full
Funds are typically reimbursed within 6 – 8 weeks after submitting final paperwork
You’ll get details on the grant and instructions for reimbursement when you’re approved
Not sure if you qualify?
The best way to see if you’re eligible is to schedule a 30-minute call with me. I’ll tell you if I think you’re a good candidate for the SEO course (most businesses are).
Since the Express Program is basically free (after paying in full and receiving reimbursement) interest has been high. Because you’ll work directly with me, I can only accept a limited number of businesses per month, so when my schedule is full, it’s full. You’ll have to wait for the next opening.
My advice is to apply for the Express Grant now. It’s risk-free. There’s no-cost or obligation. You can start when you’re ready. If your small business qualifies or non-profit qualifies, there’s $15,000 each calendar year for training. That’s a lot of money to grow your business. Includes all three SEO courses as part this year’s marketing budget.
Here Are My Guarantees
Guarantee #1
You’ll get top-notch training from one of the best small business marketing experts in the business and I’ll make it fun!
Guarantee #2
Learn the SEO strategies used by the big players, tailored for small businesses. We’ll review and practice strategies together, so you get hands-on experience for long-term success.
Guarantee #3
You can book sessions with me to review material, ask questions, and talk about organic search opportunities for your business. We’ll collaborate to make things happen and see improvements in keyword rankings and visibility of your website.
Get Started with SEO Trainin
If you’d like to get started with SEO training courses to help your small business grow, and receive complete reimbursement from the Express Grants office, contact me – even if you’re starting a company in Massachusetts!