Looking for a Speaker?

Just ask. I’d love to speak at your next event!

, Speaking, Robin Samora | Small Business Marketing and PR Expert Speaker

Looking for a Speaker?

Just ask. I’d love to speak at your next event!

Companies, groups, associations, and professional organizations hire me to speak at their conferences, meetings, and private training sessions to deliver presentations, workshops, webinars and more.

When you work with me, you and your team can customize a marketing/PR presentation and title that addresses your group’s interests and challenges. You may want to dig deep and focus on a particular topic to build sales, marketing and PR opportunities, or develop theme-based content that satisfies professional requirements or CEU’s.

Corporate training is also available at your location, or via Zoom or Skype to meet short-term and long-term goals.

Below is a list of eight (8) presentations on small business marketing, digital marketing, social media, free publicity strategies, and public speaking. Other topics may include talks on networking, blogging, podcasting, referral networking, and up and coming trends – like marketing on Alexa.

You’ll have the choice to customize any of these titles and presentations for your event or create one with a different theme, focus, or twist.

20 Ways to Promote Your Business – Even Without a PR Budget

Get noticed. Promote your brand. Build credibility. Get recognized as a leader.  Sound like a good idea for your business? It is, and with a few tips, it can be fairly simple. The catch is you just have to learn how to do it! 

In this presentation, you’ll discover innovative ways to use free publicity and PR ideas to grow your business and brand. And the best part is, you don’t have to spend millions.  

Explore 20+ ways to market your business and get results. Increase your visibility online and offline, with the ultimate goal to win more sales. Discover how earned media and your own media build a strong brand that saves you thousands.

Here’s what you’ll learn:

  • Create a strong personal and professional brand with a consistent message, look and feel
  • Identify free and low-cost publicity strategies to breakthrough the clutter so you can sell more products and services
  • Discover where to find and test-drive the best creative tools to use on social media
  • Generate original and trending content that will capture your target audience’s attention
  • Build a base of raving fans who like, know and trust you, and always want to buy

Walk away with tips, tricks and tools you can put into action immediately to create a bigger, bolder brand. Get motivated to win more customers, sales and profits. Plus, grab a cheat sheet to keep as a resource.   

How to Rank on Google® Without Taking Out Your Wallet

Every business owner wants to rank on the first page of Google. But, wouldn’t it be great to get on the first page of Google without spending a ton of money and improving your rank organically? Discover key marketing and PR strategies to make that happen using tactics from the pros.

In this presentation, you’ll discover what Google likes and doesn’t, along with ways to improve your expert authority so you’ll get noticed online, build credibility, and leadership position.

Here’s what you’ll learn:        

  • How to improve your website’s user experience, so it’s easy to navigate, enjoyable, and offers valuable information
  • The formula of great content that’s keyword rich, optimized for SEO, and notes you as a subject matter expert
  • Why Google loves original content and what you need to do to make Google happy
  • Free PR and publicity strategies to get published, online and offline, and attract media attention
  • Best practices and tools to automate your marketing and build a social marketing machine that works, even while you sleep

Walk away with tips, tricks and tools you can put into action immediately to create a bigger, bolder brand. Get motivated to win more customers, sales and profits. Plus, grab a cheat sheet to keep as a resource.  

Social Media for Banks and Financial Institutions

This 3-hour workshop will provide a learning opportunity for bank employees to get up to speed on social media, discover new trends, growth opportunities and pitfalls that can backfire and damage a brand’s reputation and bottom line.

In this interactive workshop, we’ll talk about:

  • How to build your company’s brand’s like, know and trust factor to generate more revenue
  • Ways to increase your social presence while reducing risk
  • Best practices for engaging customers and the importance of social listening
  • Legal considerations of advertising, running contests and promotions
  • Why it’s important to create a social media policy and have a crisis plan in place
  • Suggestions on how to get your employees involved in social media and get buy-in from teams
  • Personal branding strategies for bank employees at every level to promote their authentic voice as well as your brand

Social media is a way of doing business that connects customers of all ages with your brand. Learn tips, tools and best practices for banks and financial institutions to engage with a community that lives on their smartphones, prefers text over phone, and looks for trust and validation from fellow social media followers. Understand how to use these new platforms – and still stay in compliance.

10 Secrets to Getting Free Publicity

Who doesn’t love free publicity?

It’s a learned art, a brilliant strategy to get noticed, and an opportunity to build your business or brand. Plus, it lives forever as you repurpose your content on social media and beyond.

But, how to you get free publicity? How do you pitch the press so they can take notice? What’s the process to getting published? And, what exactly is newsworthy?

In this presentation, you’ll discover the exact steps to getting free press with insights from experts.

Here’s what you’ll learn: 

  • The secret sauce of pitching to journalists beyond HARO® for media queries
  • What to look for in press release and pitch templates, and how to modify them for your brand
  • How to build a media kit, what to include, and where to host it
  • Where and why you should analyze trending content, influencers, likes and shares
  • Newsjacking techniques to stay in the news and top of mind

Leave this workshop with strategies to get free press and ideas to pitch right way. Then, look forward to a thrill when Google Alerts tell you – you’re in the news. This is a fun and interactive marketing and PR workshop that’s popular for small business owners at every stage of the game.  Pitch and press release templates included.

How to Grow Your Business with Public Speaking

One of the best ways to grow your business is through public speaking, especially if you consider yourself an expert. If you want to get recognized as an industry leader, build credibility, strengthen your reputation, and fill your sales funnel, don’t underestimate the power of the stage – even if you’re scared to death!

Speaking live at workshops, panels and events builds your brand, business and bottom line.  It also increases your like, know and trust factor which influences your target market to find out more, and eventually buy.  Done right, speaking is an opportunity to convince even the toughest critic to get to know the real you, the expert in front of the room.

 In this presentation, you’ll learn:

  • Why mindset is critical to a successful talk and the results you’re looking for
  • How to identify your target market so you’re in front of the right audience
  • Where to find opportunities to speak, even if you’re a beginner
  • Ways to showcase your expertise in a way that aligns with your brand
  • Proven strategies to build a sales funnel that brings in leads, referrals and more gigs

Walk away with a checklist of tips and tools you can immediately put into action to launch your speaking career – or take it to the next level. Plus, get a list of valuable resources to help build your speaking platform and expert brand.

7 Amazingly Easy Ways to Brand Yourself on Social Media

Have you ever felt lost on social media? You know you need an online brand, but there’s just no time, no budget, and you don’t know where to begin. Join thousands of other small business owners who are too busy working IN their business to work ON their business.

In this social media marketing presentation, you’ll come away with actionable tips, tools, and strategies to create your own social brand, how you want to be seen and how other’s see you online. You’ll learn publicity and PR secrets to increase your like, know, and trust factor, gain online visibility, and improve your expert status. The end goal is to craft a personal and professional brand that aligns with who you are, and where you want to grow.  

Whether you want to attract clients, influence an audience, build your reputation or be an ambassador of goodwill, you’ll be guided through the social media ‘no perfection zone’ where you’ll feel comfortable being the real you, online and offline.

Here’s what you’ll learn:

  • The 3 key elements of a successful personal brand
  • How to build an online brand that’s consistent with your personality
  • Where to find your ideal target audience and what makes them tick
  • What content you should write and the ratio of original, trending, and shared
  • Top user-friendly design tools to create social media graphics, GIFS, and more

A strong personal platform with a unique and authentic brand is one of the most powerful assets you can carry into the future. Learn the nuances of how to build a social media brand, and a create a base of raving fans who always want to know more.

How to Write a Marketing Plan that Works

If you’re in business and your job is to bring in business, you probably don’t have unlimited time to meet your goals. Chances are, you’ve got a few months, maybe less to make things happen. You need a strategic marketing plan that targets your audience, specific challenges, and will work.

Whether you’ve set aggressive goals and are on track, or you’re just sliding by, waiting for the ‘ka-ching’ bell to ring, it’s good business to take a look at your business and your own marketing. If you’re the one responsible for sales, growth, and marketing, it’s even more important.

In this presentation, you’ll learn how to create an actionable marketing plan that includes: 

  • Personal and/or business branding strategies
  • Effective social media tactics that will help you get noticed
  • Business networking ideas, practices, and guidelines
  • Referral programs that best sense for your brand or service
  • Publicity and PR plans that work without hiring an agency

In this informative and impactful workshop, you’ll come away with the steps you need to write your own marketing plan, or improve what’s already working. Plus, you’ll get a chance to start your own action plan. What you need to do on a daily, weekly, monthly, quarterly, and annual basis. And, what projects to put on your calendar, even if they’re in the future. Worksheets included.

5 Major Marketing Trends for 2020

Most businesses have a hard time keeping up with technology as the rate of marketing innovation continues to accelerate. It’s especially overwhelming for small business owners who spend most of their time working IN their business, and not always ON their business.

But with every challenge, there are opportunities and trends to take advantage of, especially in small business marketing. For 2020 and beyond, discover what the future holds for marketers to stay competitive, ahead of the curve, and relevant to an ever-savvy audience.

In this presentation, you’ll learn: 

  • New trends for building personalization to attract and keep customers
  • Tips to optimize content for voice search in a smart speaker world
  • Why Alexa Skills are an untapped marketing opportunity
  • How chatbots turn visitors into warm leads, saving you time and money
  • Private messaging mania, how to use it, not abuse it

Even if you don’t take advantage of every marketing trend in the new year, you’ll want to know what the latest technologies are – and hope your competitors don’t beat you to it. Learn best practices to target your ideal customers using AI, Google, Siri, Alexa, and bots. Shift your mindset, be creative in your messaging, and let technology grow your business.  

Speaking topics include: Digital Marketing, PR, Free Publicity, Social Media, Networking, Blogging, Podcasting, Building Referrals, and Up and Coming Trends – Like Marketing on Alexa.

, Speaking, Robin Samora | Small Business Marketing and PR Expert Speaker

DOUBLE YOUR BUSINESS

GET MY 10 BEST STRATEGIES TO JUMPSTART YOUR MARKETING AND GET NEW CLIENTS

, Speaking, Robin Samora | Small Business Marketing and PR Expert Speaker

10

STRATEGIES TO JUMPSTART YOUR MARKETING

Copyright 2019 - Robin Samora, Partner Promotions Inc. All rights reserved.